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Less Hostess, More Sushi- Future Freelancing

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This deck supplements a post on REF.ALEXANDERCOWAN.COM/LEAN-FREELANCE about new products for freelancers.

If you consult on marketing, web strategy, product management, product development or management in general, you may find this handy.

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http://clarisoft.dyndns.org 278
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http://local.alexandercowan.com 57
http://account.c.mouseflow.com 19
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Less Hostess, More Sushi- Future Freelancing Presentation Transcript

  • 1. Copyright 2012 Cowan PublishingLessHostess;MoreSushiFutureFreelancing
  • 2. Copyright 2012 Cowan PublishingThis deck supplements a post on:BIT.LY/FREELANCE(though you can certainly enjoy iton a stand-alone basis)ALEX COWANAlexanderCowan.com@cowanSF
  • 3. Copyright 2012 Cowan PublishingTOMORROW’SCONSULTINGPRODUCTS
  • 4. Copyright 2012 Cowan PublishingDo I need this?Wondering if your strategy and resources are focused onthe best possible trajectory for profitable growth? Beenwanting to sit down adn sort through it but struggling to findthe time?The Business Model Canvas provides a simple, transparent,yet thorough and probing view of your business. A usefulstarting point for other possible work, we can compete draftin as little as half a day.Deliverables?You’ll receive a completed Business Model Canvas alongwith a set of pivotal questions and, as applicable, ideas foradditional development.How much? The engagement takes 4-6 hours in a workshop with seniormanagement. $800.What else?You may find you know exactly what you want to do afterthe workshop. You may also find you want additional workdine- person a development and Lean strategymanagement are popular. We offer some engagements on afixed price basis adn others hourly at $150-$200/hour.#1: BUSINESS MODEL CANVAS
  • 5. Copyright 2012 Cowan Publishing#2: PERSONAS & PROBLEM SCENARIOSDo I need this?People are buying the product, but do you know as much asyou’d like about who and why? Have you been wanting toget out in the field and meet them, but are struggling to findthe time?Deliverables?You’ll receive and initial research design, includingdiscussion questions, sample interviews (2), and an initialreview of trending ideas and keywords. Based on theinterviews we conduct at your site, you’ll also receive aninitial set of personas and problem scenarios to use as astarting point for further work.How much? The engagement takes 16-20 hours with 8 of those hours ininterviews. $3,200.What else?You may find you team has all the tools they need to go outand build personas. If you’d like us to do field work(including participation/coaching on your team), we offersome engagements on a fixed price basis and others at$150-$200/hour.
  • 6. Copyright 2012 Cowan Publishing#3: USER STORIESDo I need this?Wondering if you’re creating the right features? Crafting theright communications: Are your discussions about what todo feeling arbitrary and detached from the user/buyer?In this engagement, we’ll work with your team to provide aninitial set of User Stories to make your assumptions aboutuser intent explicit and verifiable. Please Note: This requiresa working set of Personas & Problem Scenarios (seeprevious).Deliverables?You’ll receive 10 epic stories with 2-190 stories and testcases each. We’ll start the engagement with a one dayworkshop on writing stories in the context of your businessor project.How much? The engagement takes 16-20 hours with 8 of those hours inworkshop. $3,200.What else?10 epic stories may send you on your way. Or you may wanthelp building more and/or articulating personas.We offer some engagements on a fixed price basis andothers hourly at $150-$200/hour.EpicStoriesStoriesTestCasesPERSONASIMPLEMENTATIONREADY STORIES
  • 7. Copyright 2012 Cowan Publishing#4: LEAN STRATEGY MANAGEMENT- DESIGNDo I need this?Struggling to write a business plan for a new product? Thetraditional business plan is increasingly unpopular formanaging in a dynamic environment. The Lean Startupmovement proposes that we articulate assumptions, thenprove or disprove them as quickly and cheaply as possible.We’ll work with you on a series of assumptions and‘experiments’ to use as focal points for proving or disprovingassumptions so you can quickly iterate to a winningapproach.Deliverables?You’ll receive a prioritized set of assumptions and anapproach (‘experiment’) to prove or disprove each.How much? The engagement takes 40-50 hours with 8-16 of those inworkshops. $8,000.What else?The engagement will put you in a position to use one oftoday’s leading techniques to manage your strategy. Youmay or may not find you want assistance managing thestrategy- please see the next item.6.a PIVOTexperimentsdisprovehypothesis01 IDEA!02 HYPOTHESIS03 EXPERIMENTAL DESIGN04 EXPERIMENTATION05 PIVOT OR PERSEVERE?6.b PERSEVEREexperiments provehypothesis
  • 8. Copyright 2012 Cowan Publishing#4: LEAN STRATEGY MGMT.- MaintenanceDo I need this?You have a Lean strategy management framework in place-now you need to manage it, driving toward a ‘pivot orpersevere’ moment in your time bracket.In this engagement, we’ll work with your team on a weeklyor monthly basis as required to keep the program on trackand offer advice on approach.Deliverables?You’ll receive a defined strategy management program witha fixed project plan, including meeting times, agendas andpreparatory material for your team.How much? Given the variable nature of the engagement, we formulatepricing on a customer-by-customer basis.What else?We offer some engagements on a fixed-price basis andothers hourly at $150-$200/hour.6.a PIVOTexperimentsdisprovehypothesis01 IDEA!02 HYPOTHESIS03 EXPERIMENTAL DESIGN04 EXPERIMENTATION05 PIVOT OR PERSEVERE?6.b PERSEVEREexperiments provehypothesis6.a PIVOTexperimentsdisprovehypothesis01 IDEA!02 HYPOTHESIS03 EXPERIMENTAL DESIGN04 EXPERIMENTATION05 PIVOT OR PERSEVERE?6.b PERSEVEREexperiments provehypothesis6.a PIVOTexperimentsdisprovehypothesis01 IDEA!02 HYPOTHESIS03 EXPERIMENTAL DESIGN04 EXPERIMENTATION05 PIVOT OR PERSEVERE?6.b PERSEVEREexperiments provehypothesis
  • 9. Copyright 2012 Cowan Publishing#4: LEAN STRATEGY MGMT.- FINANCIAL PLANDo I need this?You have a lean strategy management framework in place.This isn’t your father’s five year plan. How do you budgetand model in such an environment?In this engagement, we’ll work with your planning andfinance team using a Lean financial model template that willgive you a maximum of visibility on your economics with aminimum of grunt work.Deliverables?You’ll receive a working version of the financial model withnotes on assumptions and points about maintenance.How much? The engagement takes 40-50 hours with 8-16 of those inworkshops. $8,000.What else?We offer some engagements on a fixed price basis andothers hourly at $150-$200/hour.$
  • 10. Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practices in productdevelopment (available online orat any major retailer)VISIT THE SITEFree talks, tutorials, andresources for productdevelopment and new ventures.MORE?ALEX COWANAlexanderCowan.com@cowanSF
  • 11. Copyright 2012 Cowan Publishingwww.alexandercowan.com/speaking(THE REST?)@cowanSFalexandercowan.com/blogacowan@alexandercowan.comalexandercowan.com/speaking