ORGANIZATIONThen        NowAping       Customer       ==   Development                  Copyright 2012 Cowan Publishing
ORGANIZATION               ≠                   Copyright 2012 Cowan Publishing
ORGANIZATION               Copyright 2012 Cowan Publishing
ORGANIZATION                          X: Big          X: Lack of                X: New                          Company   ...
ORGANIZATION         Lower                                                  Validated       Risk &             Clear      ...
(THE REST?)         www.alexandercowan.com/speaking                    @cowanSF                    www.alexandercowan.com/...
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Product Development - Organization & Customer Development

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@cowanSF:
This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources.

This series covers: Ideation & Design Thinking, Planning & The Lean Startup, Organization and Customer Development, and Development & Agile. For the rest, check out www.alexandercowan.com/speaking

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Product Development - Organization & Customer Development

  1. 1. ORGANIZATIONThen NowAping Customer == Development Copyright 2012 Cowan Publishing
  2. 2. ORGANIZATION ≠ Copyright 2012 Cowan Publishing
  3. 3. ORGANIZATION Copyright 2012 Cowan Publishing
  4. 4. ORGANIZATION X: Big X: Lack of X: New Company Experience Theories to X: < Odds != Small in Hands-on Explain Plan at Lotto Company Discovery v. Actual 5 Year Plan VC- Big Time to == Encouraged Company Face the 10x Returns! Menagerie Recipes Music Applied + +Founders Investors New Hires Expanded Team BoardNew Idea! It Works! Working 5 Frequent Year Plan Revisions to X: Want X: Better Plan == Lots of Luck with Edgy Board Capital at Work the Lottery X: Fun and Profit- Unlikely Copyright 2012 Cowan Publishing
  5. 5. ORGANIZATION Lower Validated Risk & Clear Learning Capital Focus in Answers Requirement Hiring & Shared Key Contracting Questions Assumptions Resources Time to ID’ed, As Needed Face the Validated Music + +Founders Investors New Hires Expanded Team BoardNew Idea! Investors? Focus on Full Tilt at a Is approach Advisors? Validated ‘Pivot or working or Option for Learning Persevere’ not? Non- Roles and Moment Fun & Traditional Success Progress Profit Funding Criteria is Quick Strategies Clear and Measurable Copyright 2012 Cowan Publishing
  6. 6. (THE REST?) www.alexandercowan.com/speaking @cowanSF www.alexandercowan.com/blog www.alexandercowan.com/resources LEARN DESIGN VALIDATE acowan@alexandercowan.com Copyright 2012 Cowan Publishing

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