Copyright 2012 Cowan PublishingB2B Case Study -Leonid SystemsLearning by Doing atLeonid Systemsinfo@alexandercowan.comalex...
Copyright 2012 Cowan PublishingTHE STORYIn 2007.I left cloudtelephonyprovider,BroadSoft. . .ALEX COWANAlexanderCowan.com@c...
Copyright 2012 Cowan PublishingTHE STORY. . . to pursuenew ideasabout thedelivery ofcloudservices.NETWORKApplication Serve...
Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingIDEATIONOperators will want tosee what services theirusers are using sothey can tune theiro...
TOOL SETS AND FEASIBLEARCHITECTUREAVAILABLECopyright 2012 Cowan PublishingIDEATIONGOOD PLATFORMSAVAILABLE & LEONID’SLEARNI...
Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingIDEATIONPERSONAS & USER STORIESAs a [persona],I want to [do something]so that I can [derive...
Copyright 2012 Cowan PublishingSTORY TEST CASE“As a receptionist, I want to receive an out of the boxphone set up that’s c...
Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practice...
Copyright 2012 Cowan Publishingwww.alexandercowan.com/speaking(THE REST?)@cowanSFalexandercowan.com/blogacowan@alexanderco...
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B2B Case Study - Ideation

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This is an excerpt from www.alexandercowan.com/speaking . For tutorials and templates on how to do all this, you can try www.alexandercowan.com/resources.

The rest of this case study is here: www.alexandercowan.com/speaking.

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B2B Case Study - Ideation

  1. 1. Copyright 2012 Cowan PublishingB2B Case Study -Leonid SystemsLearning by Doing atLeonid Systemsinfo@alexandercowan.comalexandercowan.comALEX COWANAlexanderCowan.com@cowanSF
  2. 2. Copyright 2012 Cowan PublishingTHE STORYIn 2007.I left cloudtelephonyprovider,BroadSoft. . .ALEX COWANAlexanderCowan.com@cowanSF
  3. 3. Copyright 2012 Cowan PublishingTHE STORY. . . to pursuenew ideasabout thedelivery ofcloudservices.NETWORKApplication ServersHost InfrastructureData TransportCustomer EquipmentCRMOrder ManagementService DeliveryBillingCase Mgmt.InventoryWorkflowITPortalsCONSULTINGServiceDesignProcessDesignCustomization& Integration
  4. 4. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  5. 5. Copyright 2012 Cowan PublishingIDEATIONOperators will want tosee what services theirusers are using sothey can tune theiroffer and interfaces.ALEX COWANAlexanderCowan.com@cowanSF
  6. 6. TOOL SETS AND FEASIBLEARCHITECTUREAVAILABLECopyright 2012 Cowan PublishingIDEATIONGOOD PLATFORMSAVAILABLE & LEONID’SLEARNING’SLIGHTWEIGHTARCHITECTURESAVAILABLELACK OF PORTALCUSTOMIZATION TOOLS& ADD-ON WIDGETSPROVISIONING LABORINTENSIVE & LEGACYSLOW TO ADAPTAN IT OVERHAULREQUIRES RADICALMODERNIATION
  7. 7. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  8. 8. Copyright 2012 Cowan PublishingIDEATIONPERSONAS & USER STORIESAs a [persona],I want to [do something]so that I can [derive a benefit].“As a receptionist, I want to receive an outof the box set up that’s created against bestpractices so I don’t have to set it all up bymyself.”“As a receptionist, I want to change thebuttons on my phone so they do what Iwant.”PROBLEM SCENARIOVoice telephony users, particularly power userslike receptionists, need a non-standardconfiguration of buttons on their phone to beeffective. While they have a lot in common, theyalso need to be able to fine tune the button setup themselves.
  9. 9. Copyright 2012 Cowan PublishingSTORY TEST CASE“As a receptionist, I want to receive an out of the boxphone set up that’s created against best practices so Idon’t have to set it all up by myself.”Make sure the available templates areeditable in a visual environment usableby a Product Manager“As a receptionist, I want to receive an out of the boxphone set up that’s created against best practices so Idon’t have to set it all up by myself.”Make sure it’s possible to update thetemplate at install time“As a receptionist, I want to receive an out of the boxphone set up that’s created against best practices so Idon’t have to set it all up by myself.”Make sure the template designation isavailable in all Loki provisioninginterfaces“As a receptionist, I want to change the buttons on myphone so they do what I want.”Make sure it’s possible for the user toreset to the default template“As a receptionist, I want to change the buttons on myphone so they do what I want.”Make sure the available functions arefiltered by the services assigned to theuser“As a receptionist, I want to change the buttons on myphone so they do what I want.”Make sure available functions arefiltered based on the capabilities of thephone keyIDEATIONAs a receptionist, I want a custom configuration on my phone so that I canmanage calls in the way I’ve come to expect.EPIC STORY
  10. 10. Copyright 2012 Cowan PublishingIDEATIONALEX COWANAlexanderCowan.com@cowanSF
  11. 11. Copyright 2012 Cowan PublishingBUY THE BOOKA practical primer for anyonewanting to actually implementtoday’s best practices in productdevelopment (available online orat any major retailer)VISIT THE SITEFree talks, tutorials, andresources for productdevelopment and new ventures.MORE?ALEX COWANAlexanderCowan.com@cowanSF
  12. 12. Copyright 2012 Cowan Publishingwww.alexandercowan.com/speaking(THE REST?)@cowanSFalexandercowan.com/blogacowan@alexandercowan.comalexandercowan.com/speakingALEX COWANAlexanderCowan.com@cowanSF

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