Copyright 2013 Cowan Publishing
info@alexandercowan.com
alexandercowan.com
@cowanSF
I
Adventures in
Intrapreneurship
Copyright 2013 Cowan Publishing
Why aren’t we
doing what the
startup down the
street is doing?
Copyright 2013 Cowan Publishing
Good question.
Copyright 2013 Cowan Publishing
There’s the
‘innovator’s
dilemma’.
Copyright 2013 Cowan Publishing
But excuses are
for mooses.
Copyright 2013 Cowan Publishing
You can do it.
Copyright 2013 Cowan Publishing
Just bridge the
gap between
theory and
practice.
Copyright 2013 Cowan Publishing
Here’s how.
Copyright 2013 Cowan Publishing
Design Thinking
Lean Startup
Customer Dev.
Agile
} BIG VOID
{ Actual Practice
Copyright 2013 Cowan Publishing
~ POOR VISIBILITY
X LACK OF TOOLS
X OUTCOMES VS. OUTPUT
X DISINTEGRATED
APPROACH
Business Model
Canvas
Copyright 2013 Cowan Publishing
VENTURE BLUEPRINT
Promotion & Product
User Stories
Test Cases
Experi...
Copyright 2013 Cowan Publishing
VENTURE BLUEPRINT
Foundation in
Design Thinking
Copyright 2013 Cowan Publishing
DESIGN THINKING
Self-Love
And Then
Survival
Way Back Then
Copyright 2013 Cowan Publishing
DESIGN THINKING
Copyright 2013 Cowan Publishing
Self-Love
And Then
Design
Thinking
And Now
Survival
Back Then
DESIGN THINKING
Copyright 2013 Cowan Publishing
Empathy
DESIGN THINKING- WHAT IS
Creativity
Copyright 2013 Cowan Publishing
DESIGN THINKING- APPLICATIONS
Copyright 2013 Cowan Publishing
Entry1
Urinate as they go2
Edges preferred3
Speedy4
PB > cheese5
Empathy
DESIGN THINKING- ...
Copyright 2013 Cowan Publishing
Check & Repair
UV Validation
Relevant Placement
A Better Mouse Trap
Powered by Better Bait...
Copyright 2013 Cowan Publishing
VENTURE BLUEPRINT- PERSONAS
Foundation in
Design Thinking
Personas
Copyright 2013 Cowan Publishing
DESIGN THINKING- PERSONAS
Copyright 2013 Cowan Publishing
DESIGN THINKING- PERSONAS
Copyright 2013 Cowan Publishing
•Women
•Age 28-45
•Have kids
•Socialize with other mom’s
•Online with Facebook
•86% said t...
Copyright 2013 Cowan Publishing
DESIGN THINKING- PERSONAS
Copyright 2013 Cowan Publishing
Mary is a mom by choice. She had a successful
career in accounting, but welcomed the oppor...
Copyright 2012 Cowan Publishing
END USER PERSONAS
Rita
the Reseller
Orson
the Office Mgr.
Ignatius
the IT Guy
Rhonda
the Re...
Copyright 2012 Cowan Publishing
ENTERPRISE PERSONAS
Nietzsche
the Network Eng.
Paola
the Provisioner
Sidney
the Sys. Admin...
Copyright 2013 Cowan Publishing
DESIGN THINKING- PERSONAS
Copyright 2013 Cowan Publishing
VENTURE BLUEPRINT
Foundation in
Design Thinking
Personas Problem Scenarios
Alternatives
Yo...
Copyright 2013 Cowan Publishing
DESIGN THINKING- PERSONAS
YOUR VALUE
PROPOSITIONS
!
ALTERNATIVE(S)
?
PROBLEM SCENARIO
X
Copyright 2013 Cowan Publishing
DESIGN THINKING- STORYBOARDS
BEFORE
Copyright 2013 Cowan Publishing
DESIGN THINKING- STORYBOARDS
AFTER
Copyright 2013 Cowan Publishing
DESIGN THINKING- STORYBOARDS
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Done...
Copyright 2013 Cowan Publishing
MARY THE MOM
About: Mary the mom. . . [Describe like your friend or the beginning
of a sho...
Copyright 2013 Cowan Publishing
DESIGN THINKING- USING PERSONAS
Foundation in
Design Thinking
Personas Problem Scenarios
A...
Copyright 2013 Cowan Publishing
MVP
DESIGN THINKING- CREATING PERSONAS
Tell me about yourself.
What do you do? How often?
...
Copyright 2013 Cowan Publishing
Who is the
buyer? User?
What problem(s)
are you solving?
Personas
Problem Scenarios
What’s...
Copyright 2013 Cowan Publishing
http://bit.ly/venstack
PERSONAS
PROBLEM
SCENARIOS
STORYBOARDS
Tutorial
?Example
Template
Copyright 2013 Cowan Publishing
VENTURE BLUEPRINT
Foundation in
Design Thinking
Personas Problem Scenarios
Alternatives
Yo...
Copyright 2013 Cowan Publishing
PLANNING
!5,000,000%
0%
5,000,000%
10,000,000%
15,000,000%
20,000,000%
25,000,000%
30,000,...
Copyright 2013 Cowan Publishing
PLANNINGPLANNING WITH LEAN STARTUP
Do I have real evidence from my buyer that
this is comp...
Copyright 2013 Cowan Publishing
Priority Key Assumption Needs Proving? Experimentation
1
[A key assumption about
the busin...
Copyright 2013 Cowan Publishing
PLANNING WITH LEAN STARTUP
Crossing t’s
Dotting i’s
Doesn’t matter unless it
helps prove (...
Copyright 2013 Cowan Publishing
PLANNING WITH LEAN STARTUP
Subject
all your
activities +
metrics to
that litmus
test.
Copyright 2013 Cowan Publishing
CONCIERGE MVP AND LEAN STARTUP
Get paid for
customer
discovery.
Copyright 2013 Cowan Publishing
VENTURE BLUEPRINT
Foundation in
Design Thinking
Personas Problem Scenarios
Alternatives
Yo...
Copyright 2013 Cowan Publishing
Priority Key Assumption Needs Proving? Experimentation
1
[A key assumption about
the busin...
Copyright 2013 Cowan Publishing
PLANNING WITH LEAN AT LARGE
Let’s not
argue.
Let’s assume.
Then test.
Copyright 2013 Cowan Publishing
“Parents want to better organize the distribution of allowances”
Priority: [1 for existent...
Copyright 2013 Cowan Publishing
http://bit.ly/venstack
ASSUMPTIONS
EXPERIMENTAL
DESIGN
Tutorial
?Example
Template
Copyright 2013 Cowan Publishing
ORGANIZATION
==
Aping
Then
Customer
Development
Now
Copyright 2013 Cowan Publishing
CUSTOMER DEVELOPMENT
MVP
Nascent
Product-Market
Fit(?) Scale
PIVOTAL
ASSUMPTIONS
PRODUCT
O...
Business Model
Canvas
Copyright 2013 Cowan Publishing
VENTURE BLUEPRINT
ExperimentLearn
Hypothesize
Lean Startup-
Style As...
Copyright 2013 Cowan Publishing
BUSINESS MODEL CANVAS
Copyright 2013 Cowan Publishing
BUSINESS MODEL CANVAS
Value
Propositions
Customer
Segments
Copyright 2013 Cowan Publishing
BUSINESS MODEL CANVAS
Copyright 2013 Cowan Publishing
BUSINESS MODEL CANVAS
Copyright 2013 Cowan Publishing
BUSINESS MODEL CANVAS
Value
Propositions
Customer
Segments
Customer
Relationships Channels...
Specialties
(VARIOUS)DESIGN
UNIXSYSADMIN
RUBY
PYTON
JAVA
PHP
...
...
...
SEO
ANALYTICS
...
(VARIOUS)MGMT.
...
Copyright 20...
Copyright 2013 Cowan Publishing
DEVELOPMENT
Waterfall
Then
Agile
Now
Business Model
Canvas
Copyright 2013 Cowan Publishing
VENTURE BLUEPRINT
Promotion & Product
User Stories
Test Cases
Experi...
Copyright 2013 Cowan Publishing
Individuals
Interactions
>
Processes
Tools
Working
software
Comprehensive
Documentation
>
...
Copyright 2013 Cowan Publishing
Drafting
Stories
PERSONAS
STORIES
Epic Stories
Stories
Test Cases
“As a [persona],
I want ...
Copyright 2013 Cowan Publishing
STORY TEST CASE
“As a receptionist I want to receive an out of the box phone
Make sure the...
Copyright 2013 Cowan Publishing
DEVELOPMENT
validate feature
relevance with
customers
Past
collaborate with
development
te...
Copyright 2013 Cowan Publishing
DEVELOPMENT
Copyright 2013 Cowan Publishing
FULL CIRCLE
!
THINK SEE
FEEL DO
PERSONAS
Who?
X
PROBLEM
SCENARIOS
What?
USER
STORIES
How?
...
Copyright 2013 Cowan Publishing
DESIGN
THINKING
LEAN
STARTUP
CUSTOMER
DEV.
AGILE
personas
problem scenarios
user stories
h...
Copyright 2013 Cowan Publishing
BUY THE BOOK
http://bit.ly/buytech
A practical primer for anyone
wanting to actually imple...
Copyright 2013 Cowan Publishing
acowan@alexandercowan.com
@cowanSF
www.alexandercowan.com/resources
www.alexandercowan.com...
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Adventures In Intrapreneurship

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Adventures In Intrapreneurship

  1. 1. Copyright 2013 Cowan Publishing info@alexandercowan.com alexandercowan.com @cowanSF I Adventures in Intrapreneurship
  2. 2. Copyright 2013 Cowan Publishing Why aren’t we doing what the startup down the street is doing?
  3. 3. Copyright 2013 Cowan Publishing Good question.
  4. 4. Copyright 2013 Cowan Publishing There’s the ‘innovator’s dilemma’.
  5. 5. Copyright 2013 Cowan Publishing But excuses are for mooses.
  6. 6. Copyright 2013 Cowan Publishing You can do it.
  7. 7. Copyright 2013 Cowan Publishing Just bridge the gap between theory and practice.
  8. 8. Copyright 2013 Cowan Publishing Here’s how.
  9. 9. Copyright 2013 Cowan Publishing Design Thinking Lean Startup Customer Dev. Agile } BIG VOID { Actual Practice
  10. 10. Copyright 2013 Cowan Publishing ~ POOR VISIBILITY X LACK OF TOOLS X OUTCOMES VS. OUTPUT X DISINTEGRATED APPROACH
  11. 11. Business Model Canvas Copyright 2013 Cowan Publishing VENTURE BLUEPRINT Promotion & Product User Stories Test Cases ExperimentLearn Hypothesize Lean Startup- Style Assumptions Foundation in Design Thinking
  12. 12. Copyright 2013 Cowan Publishing VENTURE BLUEPRINT Foundation in Design Thinking
  13. 13. Copyright 2013 Cowan Publishing DESIGN THINKING Self-Love And Then Survival Way Back Then
  14. 14. Copyright 2013 Cowan Publishing DESIGN THINKING
  15. 15. Copyright 2013 Cowan Publishing Self-Love And Then Design Thinking And Now Survival Back Then DESIGN THINKING
  16. 16. Copyright 2013 Cowan Publishing Empathy DESIGN THINKING- WHAT IS Creativity
  17. 17. Copyright 2013 Cowan Publishing DESIGN THINKING- APPLICATIONS
  18. 18. Copyright 2013 Cowan Publishing Entry1 Urinate as they go2 Edges preferred3 Speedy4 PB > cheese5 Empathy DESIGN THINKING- APPLICATIONS
  19. 19. Copyright 2013 Cowan Publishing Check & Repair UV Validation Relevant Placement A Better Mouse Trap Powered by Better Bait Creativity 1 2 3 4 5 DESIGN THINKING- APPLICATIONS
  20. 20. Copyright 2013 Cowan Publishing VENTURE BLUEPRINT- PERSONAS Foundation in Design Thinking Personas
  21. 21. Copyright 2013 Cowan Publishing DESIGN THINKING- PERSONAS
  22. 22. Copyright 2013 Cowan Publishing DESIGN THINKING- PERSONAS
  23. 23. Copyright 2013 Cowan Publishing •Women •Age 28-45 •Have kids •Socialize with other mom’s •Online with Facebook •86% said they’d like to be more organized •70% said they’d use an application that organizes them DESIGN THINKING- PERSONAS
  24. 24. Copyright 2013 Cowan Publishing DESIGN THINKING- PERSONAS
  25. 25. Copyright 2013 Cowan Publishing Mary is a mom by choice. She had a successful career in accounting, but welcomed the opportunity to be a stay at home mom. She loves it. But it’s not like having kids purged her creative, social instincts. She wants to connect, she wants to learn, she wants to interact. Being a mom is a job and she wants to do it well. That means corresponding with other mom’s on relevant topics and keeping the family calendar in ship shape. She posts to Facebook at least twice a week and responds to other moms’ items more often than that. For household stuff, Costco is the go-to place, but she’ll pick up fresh items at the farmer’s market when it’s up and splurge at Whole Foods when they’re having company. Mary the Mom DESIGN THINKING- PERSONAS
  26. 26. Copyright 2012 Cowan Publishing END USER PERSONAS Rita the Reseller Orson the Office Mgr. Ignatius the IT Guy Rhonda the Receptionist Susan the Small Bus. Owner Keith the Key System User Amy the Assistant Simone the Standard User Chuck the Call Center Agent Esteban the Executive Mikuko the Mobile User Cindy the Call Center Manager
  27. 27. Copyright 2012 Cowan Publishing ENTERPRISE PERSONAS Nietzsche the Network Eng. Paola the Provisioner Sidney the Sys. Admin. Percival the Product Manager Sven the Salesperson Anthony the Applications Eng. Itzhak the IT Developer Frank the Field Eng. Sam the Support Eng. Saul the Site Developer Fritz the Field Eng. Manager Bruce the Business Owner
  28. 28. Copyright 2013 Cowan Publishing DESIGN THINKING- PERSONAS
  29. 29. Copyright 2013 Cowan Publishing VENTURE BLUEPRINT Foundation in Design Thinking Personas Problem Scenarios Alternatives Your Value Propositions
  30. 30. Copyright 2013 Cowan Publishing DESIGN THINKING- PERSONAS YOUR VALUE PROPOSITIONS ! ALTERNATIVE(S) ? PROBLEM SCENARIO X
  31. 31. Copyright 2013 Cowan Publishing DESIGN THINKING- STORYBOARDS BEFORE
  32. 32. Copyright 2013 Cowan Publishing DESIGN THINKING- STORYBOARDS AFTER
  33. 33. Copyright 2013 Cowan Publishing DESIGN THINKING- STORYBOARDS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec feugiat magna erat, eget mattis turpis bibendum in. Curabitur eget adipiscing dolor. Morbi cursus luctus rhoncus. Cras sagittis cursus libero sit amet ullamcorper. Phasellus vitae consequat enim. Vivamus in tortor sit amet nibh molestie tristique sed vel neque. Nunc sed dictum ligula. Quisque sollicitudin neque mauris, at vulputate odio fringilla ut. Pellentesque mattis at risus et volutpat. Nunc tristique adipiscing neque vel ornare. Donec a pretium metus, vitae adipiscing augue. Morbi ac suscipit tellus. Vestibulum gravida molestie est vel vehicula. Phasellus eleifend nisi cursus nunc facilisis egestas. Aliquam venenatis et libero commodo convallis. Donec accumsan elit non turpis pulvinar, id sodales purus blandit. Phasellus tristique fermentum nunc in feugiat. Maecenas eget varius est, id malesuada est. Fusce vitae nunc purus. Nam vehicula eros vitae sapien scelerisque auctor. Maecenas et justo ac libero dictum dapibus. Etiam volutpat erat eget ante ullamcorper placerat. Maecenas convallis massa aliquam ullamcorper posuere. Phasellus nulla est, rhoncus blandit dapibus sit amet, facilisis at orci. Nulla facilisi. Maecenas ultrices justo quis nibh sagittis tempor. Pellentesque id semper turpis.
  34. 34. Copyright 2013 Cowan Publishing MARY THE MOM About: Mary the mom. . . [Describe like your friend or the beginning of a short story. What kind of shoes does she wear?]. . . Thinks: . . . Sees: . . . Feels: . . . Does: . . . 1. List at least 3 personas 2. Describe as much as you can:
  35. 35. Copyright 2013 Cowan Publishing DESIGN THINKING- USING PERSONAS Foundation in Design Thinking Personas Problem Scenarios Alternatives Your Value Propositions MAKING STUFF SELLING STUFF Who’s buying? Where? Why? What does the user actually do? Who are we selling to? Where do we reach them? With what proposition? What does the user (most) want?
  36. 36. Copyright 2013 Cowan Publishing MVP DESIGN THINKING- CREATING PERSONAS Tell me about yourself. What do you do? How often? How does it make you feel? Interviews AdWords, etc. + Landing Page Tests Real-Time Analytics & Recording Minimum Viable Product What language, propositions resonate? What is the customer prepared to do? What do users actually do? Do customers like it? Buy it? Use it? Tell others about it?
  37. 37. Copyright 2013 Cowan Publishing Who is the buyer? User? What problem(s) are you solving? Personas Problem Scenarios What’s the business? Positioning Statement, Business Model Canvas What has to happen? Lean Startup-Style Assumptions What economics and requirement for cash? Lean Financial Model What’s the operating environment like? Five Forces Analysis Pitch Deck (coming soon) I need a compact overview I’m going to a bank, traditional investor Business Plan I need to present financial (tax, financiers). Income Statement, Statement of Cash Flows, Balance Sheet Operational Stack Presentation Stack VENTURE DESIGN STACK Corp. WebsiteI need to communicate [various items in Ops Stack] What are we building? Why? User Stories Wireframes/ Prototypes
  38. 38. Copyright 2013 Cowan Publishing http://bit.ly/venstack PERSONAS PROBLEM SCENARIOS STORYBOARDS Tutorial ?Example Template
  39. 39. Copyright 2013 Cowan Publishing VENTURE BLUEPRINT Foundation in Design Thinking Personas Problem Scenarios Alternatives Your Value Propositions ExperimentLearn Hypothesize Lean Startup- Style Assumptions
  40. 40. Copyright 2013 Cowan Publishing PLANNING !5,000,000% 0% 5,000,000% 10,000,000% 15,000,000% 20,000,000% 25,000,000% 30,000,000% 35,000,000% 40,000,000% 45,000,000% 2012% 2013% 2014% 2015% 2016% 2017% 2018% 2019% 2020% Revenue% Expense% EBITDA% Five Year Plan Then Lean Management Now 6.a PIVOT experiments disprove hypothesis 01 IDEA! 02 HYPOTHESIS 03 EXPERIMENTAL DESIGN 04 EXPERIMENTATION 05 PIVOT OR PERSEVERE? 6.b PERSEVERE
  41. 41. Copyright 2013 Cowan Publishing PLANNINGPLANNING WITH LEAN STARTUP Do I have real evidence from my buyer that this is compelling? 01 IDEA! What are the key assumptions required to make this business work? 02 HYPOTHESIS How do I definitely prove or disprove the assumptions with a minimum of time and effort? 03 EXPERIMENTAL DESIGN 04 EXPERIMENTATIONAm I reacting or am I focused on validating my pivotal assumptions? ‘Pivot or persevere?’
  42. 42. Copyright 2013 Cowan Publishing Priority Key Assumption Needs Proving? Experimentation 1 [A key assumption about the business] [Whether it needs proving [Experiment to prove or disprove] 1 Parents want to organize the distribution of allowances with an app Yes * Post the proposition in ads online * Measure sign-up’s on a landing page 2 Parents want to link allowances to chores Yes * Show prototypes with choices * Test in beta 2 Parents have smart phones No n/a PLANNING WITH LEAN STARTUP FOCUS ON STRATEGIC, PIVOTALASSUMPTIONS
  43. 43. Copyright 2013 Cowan Publishing PLANNING WITH LEAN STARTUP Crossing t’s Dotting i’s Doesn’t matter unless it helps prove (or disprove) your pivotal assumptions
  44. 44. Copyright 2013 Cowan Publishing PLANNING WITH LEAN STARTUP Subject all your activities + metrics to that litmus test.
  45. 45. Copyright 2013 Cowan Publishing CONCIERGE MVP AND LEAN STARTUP Get paid for customer discovery.
  46. 46. Copyright 2013 Cowan Publishing VENTURE BLUEPRINT Foundation in Design Thinking Personas Problem Scenarios Alternatives Your Value Propositions ExperimentLearn Hypothesize Lean Startup- Style Assumptions Lean at Large
  47. 47. Copyright 2013 Cowan Publishing Priority Key Assumption Needs Proving? Experimentation 1 [A key assumption about the business] [Whether it needs proving [Experiment to prove or disprove] 1 Parents want to organize the distribution of allowances with an app Yes * Post the proposition in ads online * Measure sign-up’s on a landing page 2 Parents want to link allowances to chores Yes * Show prototypes with choices * Test in beta 2 Parents have smart phones No n/a PLANNING WITH LEAN AT LARGE
  48. 48. Copyright 2013 Cowan Publishing PLANNING WITH LEAN AT LARGE Let’s not argue. Let’s assume. Then test.
  49. 49. Copyright 2013 Cowan Publishing “Parents want to better organize the distribution of allowances” Priority: [1 for existential; 2+ for others] Needs Proving?: [yes or no] Experimentation: [how will most quickly, cheaply prove or disprove] * Bonus Question: How do these relate to your personas? 1. List at least 3 assumptions 2. Note as much as you can on experiments
  50. 50. Copyright 2013 Cowan Publishing http://bit.ly/venstack ASSUMPTIONS EXPERIMENTAL DESIGN Tutorial ?Example Template
  51. 51. Copyright 2013 Cowan Publishing ORGANIZATION == Aping Then Customer Development Now
  52. 52. Copyright 2013 Cowan Publishing CUSTOMER DEVELOPMENT MVP Nascent Product-Market Fit(?) Scale PIVOTAL ASSUMPTIONS PRODUCT ORG. PARTNERS, CHANNELS Founders N/A Probably too soon Test, revise, test... MVP Customer dev. team Probably too soon Validated- now tactical Focus: efficiency, extension Full functional organization Yeah, maybe? Validated- now tactical What would a startup do?? Scalable organization Yeah, definitely!
  53. 53. Business Model Canvas Copyright 2013 Cowan Publishing VENTURE BLUEPRINT ExperimentLearn Hypothesize Lean Startup- Style Assumptions Foundation in Design Thinking
  54. 54. Copyright 2013 Cowan Publishing BUSINESS MODEL CANVAS
  55. 55. Copyright 2013 Cowan Publishing BUSINESS MODEL CANVAS Value Propositions Customer Segments
  56. 56. Copyright 2013 Cowan Publishing BUSINESS MODEL CANVAS
  57. 57. Copyright 2013 Cowan Publishing BUSINESS MODEL CANVAS
  58. 58. Copyright 2013 Cowan Publishing BUSINESS MODEL CANVAS Value Propositions Customer Segments Customer Relationships Channels Key Activities Key Resources Key Partnerships Cost Structure Revenue Streams
  59. 59. Specialties (VARIOUS)DESIGN UNIXSYSADMIN RUBY PYTON JAVA PHP ... ... ... SEO ANALYTICS ... (VARIOUS)MGMT. ... Copyright 2013 Cowan Publishing Basic Technical Literacy SOFTWARE FUNDAMENTALS Model-View-Controller ARCHITECTURE FUNDAMENTALS App. & Platform Integration ROLES & SYSTEMS In a Technical Team Stories Personas Development Discussion Foundation Concepts ITERATIVE MANAGEMENT DESIGN THINKING CUSTOMER DEVELOPMENT AGILE Collaboration AGILE As Product Owner ORGANIZATION
  60. 60. Copyright 2013 Cowan Publishing DEVELOPMENT Waterfall Then Agile Now
  61. 61. Business Model Canvas Copyright 2013 Cowan Publishing VENTURE BLUEPRINT Promotion & Product User Stories Test Cases ExperimentLearn Hypothesize Lean Startup- Style Assumptions Foundation in Design Thinking
  62. 62. Copyright 2013 Cowan Publishing Individuals Interactions > Processes Tools Working software Comprehensive Documentation > Customer collaboration Contract negotiation> Responding to change Following a plan > DEVELOPMENT
  63. 63. Copyright 2013 Cowan Publishing Drafting Stories PERSONAS STORIES Epic Stories Stories Test Cases “As a [persona], I want to [do something] so that I can [derive a benefit]” IDEATION
  64. 64. Copyright 2013 Cowan Publishing STORY TEST CASE “As a receptionist I want to receive an out of the box phone Make sure the available templates are editable in a visual environment usable by a Product Manager As a receptionist, I want to receive an out of the box phone set up that’s created against best practices so I don’t have to set it all up by myself.” Make sure it’s possible to update the template at install timeto set it all up by myself. Make sure the template designation is available in all Loki provisioning interfaces Make sure it’s possible for the user to reset to the default template “As a receptionist, I want to change the buttons on my phone so they do what I want.” Make sure the available functions are filtered by the services assigned to the user Make sure available functions are filtered based on the capabilities of the phone key “As a receptionist, I want a custom configuration on my phone so that I can manage calls in the way I’ve come to expect.” EPIC STORY IDEATION
  65. 65. Copyright 2013 Cowan Publishing DEVELOPMENT validate feature relevance with customers Past collaborate with development team Present observe and envision what’s next Future
  66. 66. Copyright 2013 Cowan Publishing DEVELOPMENT
  67. 67. Copyright 2013 Cowan Publishing FULL CIRCLE ! THINK SEE FEEL DO PERSONAS Who? X PROBLEM SCENARIOS What? USER STORIES How? IDEAS & ASSUMPTIONS What if? ! PRODUCT & PROMOTION Bingo? Or pivot? / WIREFRAMES/ PROTOTYPES How? ..
  68. 68. Copyright 2013 Cowan Publishing DESIGN THINKING LEAN STARTUP CUSTOMER DEV. AGILE personas problem scenarios user stories hypothesis (assumptions) experimental design roles & team objectives working product
  69. 69. Copyright 2013 Cowan Publishing BUY THE BOOK http://bit.ly/buytech A practical primer for anyone wanting to actually implement today’s best practices in product development (available online or at any major retailer) VISIT THE SITE http://bit.ly/alexcowan Free talks, tutorials, and resources for product development and new ventures.
  70. 70. Copyright 2013 Cowan Publishing acowan@alexandercowan.com @cowanSF www.alexandercowan.com/resources www.alexandercowan.com/speaking www.alexandercowan.com/startup-sprints

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