Fortumo keynote, BizBuzz 2009

Micro & m-payment vs the Recession Alex Covic, Fortumo.com 2009

Since 2002, revenues generated by internet ads (PPC, display ads, classifieds, sponsorships) have been soaring .*

In the first half of 2009, we have witnessed a decline from internet advertising related reevnue compared to the same period of 2008. * For the first time in last 8 years. *IAB, PwC

Micropayment
is a way to bill consumers for (relatively) small amounts
much faster and more convenient compared to e-banking and credit card payment
ideally suited for charging for digital content and virtual goods
impulsive , cashless, and pain-free payment method

Jakob Nielsen : " I predict that most sites that are not financed through traditional product sales will move to micropayments in less than two years." * *useit.com

M-Commerce
is a simple implementation of the Micropayment principle
available to anyone & everyone with a cell phone
practically anonymous & safe (no credit card theft here!)
SMS (text messaging) - a technology widely accepted by consumers

*Abi research 2008 - $346 million 2009 - $800 milion (projected) 231% increase! Revenue from physical goods sales via m-payment in the USA market

Challenge
In 2009, everyone knows that it only takes a few minutes to create a personal web site or a blog
However, setting up a revenue-generating SMS-service was not that easy:
closed technology and platforms
difficult to get in, not transparent
different conditions in different markets
high initial fees

Creating a revenue-generating mobile service should be as eas y and cheap as creating a blog .

fortumo.com

Fortumo A different take on mobile micropayment: on-line signup & instant service activation costless -no setup fees, no monthly fees no technical skills required simultaneously create multi-country services

Octobar 2009:

90% users: small and med-size web-biz, enterpreneurs 10%: TV, radio & print media, ad agencies

example client:

"Hot-or-Not, the Balkans way"

With Fortumo, Neogen is able to:

let their users interact via SMS, not just on-site
generate revenue from each SMS

example client:

"uniting 60 000 cats i 91 500 dogs in 15+ countries"

With Fortumo, Unitedcats.com:

has setup a SMS service for sending virtual gifts to other users pets
makes money from every SMS sent

Example client:

"The home for Your homes"

With Fortumo, kuca.net:

enables people to find a perfect home for rent or sale using just their cell phone
earns revenue from every SMS

Fortumo keynote, BizBuzz 2009

by Alex Covic

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