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Fortumo keynote, BizBuzz 2009

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Fortumo.com keynote presented at BizBuzz 2009 conference

Fortumo.com keynote presented at BizBuzz 2009 conference

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  • 1. Micro & m-payment vs the Recession Alex Covic, Fortumo.com 2009
  • 2. Since 2002, revenues generated by internet ads (PPC, display ads, classifieds, sponsorships) have been soaring .*
  • 3. In the first half of 2009, we have witnessed a decline from internet advertising related reevnue compared to the same period of 2008. *     For the first time in last 8 years. *IAB, PwC
  • 4.  
  • 5.
    •   Micropayment
      • is a way to bill consumers for (relatively) small amounts
      • much faster and more convenient compared to e-banking and credit card payment
      • ideally suited for charging for digital content and virtual goods
      • impulsive , cashless, and pain-free payment method
  • 6. Jakob Nielsen :    " I predict that most sites that are not financed through traditional product sales will move to micropayments in less than two years." * *useit.com
  • 7. M-Commerce
      • is a simple implementation of the Micropayment principle
      • available to anyone & everyone with a cell phone
      • practically anonymous & safe (no credit card theft here!)
      • SMS (text messaging) - a technology widely accepted by consumers
  • 8. *Abi research 2008 - $346 million 2009 - $800 milion (projected)     231% increase! Revenue from physical goods sales via m-payment in the USA market
  • 9.  
  • 10. Challenge
      • In 2009, everyone knows that it only takes a few minutes to create a personal web site or a blog
      • However, setting up a revenue-generating SMS-service was not that easy:
      • closed technology and platforms
      • difficult to get in, not transparent
      • different conditions in different markets
      • high initial fees
  • 11. Creating a revenue-generating mobile service should be as eas y and cheap as creating a blog .
  • 12. fortumo.com
  • 13. Fortumo   A different take on mobile micropayment: on-line signup & instant service activation costless -no setup fees, no monthly fees no technical skills required simultaneously create multi-country services
  • 14. Octobar 2009:
  • 15. 90% users:   small and med-size web-biz, enterpreneurs   10%: TV, radio & print media, ad agencies
  • 16.
    • example client:
    •  
    •  
    •  
    •   "Hot-or-Not, the Balkans way"
    •  
    • With Fortumo, Neogen is able to:  
    •  
      • let their users interact via SMS, not just on-site
      • generate revenue from each SMS
  • 17.
    • example client:
    •  
    •  
    •  
    •   "uniting 60 000 cats i 91 500 dogs in 15+ countries"
    •  
    • With Fortumo, Unitedcats.com:  
    •  
      • has setup a SMS service for sending virtual gifts to other users pets
      • makes money from every SMS sent
  • 18.
    • Example client:
    •  
    •  
    •  
    •   "The home for Your homes"
    •  
    • With Fortumo, kuca.net:  
    •  
      • enables people to find a perfect home for rent or sale using just their cell phone
      • earns revenue from every SMS
  • 19.