BacklinksWhat are they and where to get them...
What are they?• Little votes for your site/page• A way for people to know what you are about• A way to gain ranking• Popularity points• Some would argue the most important part ofbuilding your business up• And some would say they aren’t needed...My view?...
I do it for all of my sites/pages but• You need to be careful with them• You shouldn’t spam links• You need to mix them up a bit• You shouldn’t do them too fast• You should go for quality over quantity whereyou can
Where do they fit in the process?• Found Niche• Found Product• Found Keywords• Made site/pages• Created good quality content• Done all on page SEO• Got the site/page live• Now you can do backlinks...
Some of the terms you’ll hear...And what they mean...• Link wheels– a ‘wheel’ of properties, usually web 2.0 like Squidooand Blogger that link to each other in a circle so no 2way links• Broken Link Wheels– like link wheels but with a slight kink to the linkpattern to avoid any penalty• Link Farms– avoid. Basically pages of just links and nothing else.
Some of the terms you’ll hear...And what they mean...• Blog Networks– lots of blogs, usually in same niche that will addlinks for a fee. Or build your own...• Anchor Text– what the link says• Dofollow / Nofollow– google won’t follow this, but other SE will so stillworth it. Use SEO Quake
Some of the terms you’ll hear...And what they mean...• Whitehat / Greyhat / Blackhat– Naughty or nice...• Reciprocal Links (also known as 2 way links)– Asking for a link in return for one of yours– Much better to do this once you have a few sites..And then ask for one of theirs in return for 4-5 ofyours... Not as odd as it sounds...• Internal Linking– I pay a LOT of attention to this
Types of backlinks• Forums– Search for your niche and join in the convo– http://www.google.com/ncr• Articles– GoArticles– EzineArticles– StreetArticles• .EDU and .GOV links– Search trick...site:.edu inurl:blog “post a comment” -”you must be logged in”site:edu inurl:login (Create an account)site:edu “powered by SMF”site:edu “powered by Fireboard”site:edu “powered by phpbbsite:edu inurl:login (Create an account)site:edu “powered by vbulletin”inurl:.edu/phpbb2inurl:.edu/ (Powered by Invision Power Board)site:edu “powered by SMF”
Types of backlinks• Videos– Youtube– Vimeo– DailyMotion• Web 2.0 / Create Blogs– Squidoo– Blogger– Wordpress.com• Squidoo Lists– “add+to+this+list”+”fitness”+site:squidoo.com• Blog Commenting– Comment Kahuna - http://www.commentkahuna.com/– Search stringsYour Keyword “Comment here” (For example: singing lessons “comment here”)Your Keyword “Add Your Comment”Your Keyword “Add a comment”Your Keyword “Leave a Reply”Your Keyword “Powered by Wordpress”
Types of backlinks• Press releases– You can pay someone to write one for you or do it yourself.– http://www.free-press-release.com/– http://www.briefingwire.com– http://www.prlog.org/• Quality content and the ability to share with share bars– More for sites you own, but some free sites also do thishttp://activities.bpe.co.uk• Guest blogging– Search for blogs in your niche and ask to write a post in return for leaving your link in there• Social Bookmarks– Digg– Stumbleupon– Reditt
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What to aim for when backlinking (ideally)• Steady build up• Varied anchor text• Lots of different sites• Lots of different IPs• Sites related to your niche
Steady Build UpEveryone has a different opinion...In an ideal world it would happen naturally.. Butif it doesn’t then think about it...How would a new site act?
Varied Anchor TextNot all MY KEYWORDSome just ‘click here’, ‘this page’, ‘main site’http://mysite.comn.b. If the content is right it will get ranked correctly...Which is why on page SEO is important...Mix main domain and internal pages
Lots of Different Sites100 backlinks from one site isNOT THE SAME AS100 backlinks from 50 different sites...
Lots of Different IPsEvery machine on the internet has it’s own IPOne machine (server) can host many sitesIf you link from sites all on the same server (e.g.a blog network or all your own sites...)Then they all have the same IP...Not great... Mix it up..
Sites Related To Your NicheCan be others as well...But the more relevant the more likely you mayget some real clickthru traffic interested inwhat you have to offer...
ABOVE ALL – TEST, TEST and TEST!Loads if places to find links...Even more than I’ve mentioned...And that’s without even going into paid methods and software...How many to do?Start slow, build up...Check results.... Modify...TEST!