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My experiences in growing and managing a major twitter account on behalf of the UK government.

My experiences in growing and managing a major twitter account on behalf of the UK government.

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  • 1. twitter
    A powerful channel
  • 2. the crowd is watching.. and sharing
    100 ReTweets = active sharing + Top Tweet = buzz
  • 3. all over the world
    50% of clicks outside of UK = great reach = opportunities
  • 4. you can drive traffic
    1300 referrals in three hours with zero paid search
  • 5. find success!
    the top tweet on twitter’s homepage
  • 6. seek influencers
    and get them to say nice things about you (except shane and steph.. boo)
  • 7. but be sure to benchmark
    so you know what success looks like
  • 8. protect your brand
    verified means authentic
  • 9. cover live events in your industry
    This is from the June Budget 2010 (the Chancellor even gave us his speech in advance!)
  • 10. and syndicate
    twitter + widget = exposure beyond your own followers
    Yes we covered both budgets in 2010
  • 11. don’t forget to follow up
    especially if you’ve got unique content!
  • 12. maybe bask in some glory
    hey we all need encouragement!
  • 13. they’ll miss you when you’re gone
    now that’s advocacy you just can’t buy
  • 14. maybe some glory will rub off on you..
    .. personally
    member of the Speakers Advisory Council on Public Engagement at UK Parliament
    community manager at NHS Choices
  • 15. and remember, we’re still human
    damn our goalie!

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