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Smartex - The Real Time Decision Making Tool
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Smartex - The Real Time Decision Making Tool

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Analyse and process data, providing key information and recommendations to your website in real time....

Analyse and process data, providing key information and recommendations to your website in real time.

Your business shouldn’t waste marketing resources on campaigns that are hit or miss. Instead, you need to plan, and track marketing efforts so you can learn what works and then change what doesn’t. That way, you concentrate efforts on tactics that generate real results.

Smartex provides a platform to:

Quickly create, deploy, target, and measure multi-channel online marketing
Deliver relevant, optimized, and content rich contextual Web experiences
Extend brand engagement and Web presence to mobile and social channels

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Smartex - The Real Time Decision Making Tool Presentation Transcript

  • 1. www.vassit.co.uk Alejandro Cañadas VASSIT Operations Manager
  • 2. How many products are on the Oracle Portfolio?22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 2
  • 3. Is it a product the Solution to a problem? Product = SOLUTION22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 3
  • 4. Focus on the problem Product Need Need Product SOLUTION Product Need Product Requirements EXISTING SOLUTION22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 4
  • 5. The problem Car co. Marketing Director needs to know if the company website is generating value (in the form of revenue) so he/she can act accordingly The sales team at PharmaProducts ltd. need information about the products the doctors need or use more frequently in order to sell them the latest product Games Limited need a WebSite capable of adapting the content based on the number of bets.22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 5
  • 6. State of the art Most of the website can track: Most visited products Most visited offices or brands Most of the CRM or ecommerce systems can offer Information about the better sold Best Selling Product products 100 Product2 The brand selling more and the Product3 brands selling less 50 Product4 Product5 0 Sold Product6 Is this information enough?22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 6
  • 7. State of the art Business Intelligent tools can Provide dashboards Alerts Predictive Intelligent ... How can we benefit of this on our Website?22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 7
  • 8. The solution What bet should be promoted at a specific point based on real time information?22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 8
  • 9. Right information in the right place22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 9
  • 10. Real Time Decisions (RTD)22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 10
  • 11. Architecture User experience and Analytics: WebCenter Sites Information about our customer: Oracle CRM (which of the multiple options is dependent on each customer specific requirements/current platform) Data analysis: OBIEE (including RTD: Real Time Decisions) Smartex: the glue for all the above Customer profile data Site Visitors Publishing Editorial/staging Live/Delivery Analytics Web site usage database Analytics Sensor22/03/2012 © 2011 VASSIT. All Rights Reserved. Page 11
  • 12. Smartex on the Cloud Service Oriented and Integrated with Oracle fusion middleware products
  • 13. Multi-channel – Mobile enabled A mobile version gives access to the service from any location. It is built on HTML 5 which means its device agnostic Standard technologies are used to expose the API allowing the services to be consumed by any system
  • 14. For More Information http://smartex.vassit.co.uk or www.vassit.co.uk alejandro.canadas@vassit.co.uk
  • 15. www.vassit.co.uk Alejandro Cañadas VASSIT Operations Manager