Opportunities for Growth For Charities...By Richard Jolly, PayPal UK

Opportunities for Growth For Charities Richard Jolly: UK Merchant Services 9th March 2010

Becoming the UK online payment standard Founded in December 1998, PayPal is a leading global online payment company » Over 210 million registered accounts globally including more than 22 million in the UK »81 million accounts have been active in last 12 months » Available in 190 markets and supports payments in 23 currencies » Most visited Financial Services destination in the UK – “Almost 5 times more unique users 2003 2004 2005 2006 2007 2008 compared to the next online payment provider” † » More than one in two UK Online Shoppers are a PayPal Customer * » 35% of UK online shoppers say they prefer to use PayPal online ** † Source: Alex Burmaster, European Internet Analyst, Nielsen Online, Feb 2008 * Source: Jupiter research, PayPal UK ** Source: Forrester:European Consumers Need Multiple Online Payment Methods , July 2009 Confidential and Proprietary

Becoming the UK online payment standard •Continued growth in the shares of payments made through PayPal and by debit card •Correspondingly, the share of payments made by credit card has been falling •PayPal’s estimated share of consumer internet payments rose to 19% in 2009 Source: Payments Council: UK Payments Markets 2009 Report Confidential and Proprietary

How does PayPal drive incremental donations? Preference at checkout Driven by the security, convenience and choice PayPal offers Increased conversion Driven by the speed and simplicity of PayPal Express Checkout Confidential and Proprietary

PayPal provides multiple funding sources Donors can donate with: Confidential and Proprietary

Consumers can fund transactions with their PayPal Balance There is over $3bn in PayPal account balances Users build a balance from selling on eBay or receiving funds Many users spend this money as a ‘treat’ rather than withdraw it to their bank account This $3 billion turns over every fortnight Confidential and Proprietary

PayPal Express Checkout increases conversion Only 51% of online users make it past the website payment process. The rest just give up.* PayPal Express Checkout moves donors through your checkout more quickly, reducing cart abandonment and increasing sales conversion. * 2009 MarketLive study – The MarketLive Performance Index: Key Benchmarks and the Tactics That Drive Results Confidential and Proprietary

Leading Charities in the UK Accept PayPal “Since PayPal is the payment method of choice for many internet users, we felt it made sense to enable people to donate to Comic Relief using PayPal” “The integration was straightforward and PayPal worked tirelessly with our technical team to get it completed in time for the live telethon” “PayPal has helped Comic Relief achieve 25% growth in online donations since last Red Nose Day in 2007 so we are delighted we made the decision to add PayPal to the Comic Relief website, -Kevin Cahill, CEO, Comic Relief Confidential and Proprietary

All charities benefit from our lowest pricing tier Confidential and Proprietary

Why should you add PayPal to your site? Drive incremental donations by: Increasing your conversion rates Extending your reach to our 22 million UK accounts and meeting more of your customers preferences Giving your customers more choice: including unique funding sources such as our customers PayPal balances and bank transfers Streamline the experience on your site: with Express Checkout, donations can be completed in as little as 3 clicks Confidential and Proprietary

Questions? • Learn more about PayPal? • Please contact Richard Jolly rjolly@paypal.com Confidential and Proprietary

Opportunities for Growth For Charities...By Richard Jolly, PayPal UK

by Rapidata Services on Mar 12, 2010

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