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Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
Publication Design Chapter 09
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Publication Design Chapter 09

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  • Dear Alexa, how can i share your slide with my students? Because currently i'm teaching publication design. I was wondering that if i could download and use your slide for my students. With your permission of course. (en.amar.shah@gmail.com) Thank you.
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Transcript

  • 1.
    • Chapter Nine:
    • Professional Opportunities in Publication Design
  • 2.
    • Objectives
    • Know the qualifications and demands common to most publication design jobs.
    • Learn about the differences between specialized areas of publication design.
    • Explore the various roles designers can assume in publication design.
  • 3.
    • General Qualifications for Publication Designers
        • An understanding of written language.
        • Knowledge of typography and a flair for working with type.
        • Ability to work with outside vendors and other creative professionals.
  • 4.
    • Magazine/Editorial Design
        • Magazine designers establish design standards and create style manuals and templates for its cover and pages.
        • Implementation of these standards from one issue to the next is handled by design and editorial staff.
        • Individuals who oversee the design and production of each issue is usually the creative or art director.
        • It helps to have an affinity for or interest in the magazine’s subject matter or audience.
  • 5.
    • Newspaper Design
        • Newspaper designer establish design standards and create a style manual with grids, typography, imagery and other graphic standards for its page design.
        • Art directors and designers are typically responsible for the design and layout of each section.
        • Design often changes and needs to be adapted as stories develop.
        • Newsrooms are fast-paced working environments with tight deadlines.
  • 6.
    • Book Design
        • Involves the design of cover and interior pages.
        • Can be broken down into four main market areas:
        • 1. Children’s Books.
        • 2. Trade Publications and Textbooks.
        • 3. Fiction/nonfiction.
        • 4. Special Interest.
  • 7.
    • Children’s Books
        • Illustrations are a high priority.
        • Designers work with illustrators to develop book’s design.
        • Designer generally takes responsibility for overall format and cover design.
  • 8.
    • Trade Publications and Textbooks
        • Published for audiences seeking specific information.
        • Information needs to be easy to read and accessible.
        • Designers take on responsibility for all aspects of design commissioning other creative professionals when needed.
  • 9.
    • Fiction/Nonfiction
        • Publishers of these books are involved in the production and mass marketing of thousands of titles every year.
        • Cover design is crucial in a competitive retail environment.
        • Interior is text only.
        • Cover and interior design are sometimes treated separately and done by different designers.
        • Designers work intensively with editors, authors and
        • marketing executives.
        • Category can be broken down into two market areas:
    • 1. Trade books – books issued in hardback.
        • 2. Mass market – paperback books.
  • 10.
    • Special Interest
        • Serves enthusiasts and hobbyists with single-topic books.
        • Cover design is crucial in competitive retail environment.
        • Interior is usually a mix of text and imagery.
        • Designers typically take responsibility for entire design with support from staff or freelancers.
  • 11.
    • Catalog Design
        • Creating consumer desire and interest is similar to
        • brand/fashion design.
        • Designers work with retail and fashion experts.
        • Designers usually work as part of an in-house team .
  • 12.
    • Summary
        • Publication designers should have an understanding of
        • written language.
        • A knowledge of typography and flair for working with type
        • is important.
        • Publication design often involves working as part of a team.

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