Chapter 6: Imagery
<ul><li>Objectives </li></ul><ul><li>Appreciate the differences between photography and illustration. </li></ul><ul><li>Le...
<ul><li>Photography and Recognition </li></ul><ul><li>Photographs are the most credible type of imagery. They are used whe...
<ul><li>Photography and Realism </li></ul><ul><li>Photographs are also used in catalogs where viewing merchandise is impor...
<ul><li>Photography and Projection </li></ul><ul><li>Photographs are often used to help readers identify with the models a...
<ul><li>Photography and Appetite Appeal </li></ul><ul><li>Photography’s realism also helps stimulate appetite appeal. </li...
<ul><li>Cropping to Improve an Image </li></ul><ul><li>When cropping photos, it’s important to single out the best part.  ...
<ul><li>Cropping and Emphasis </li></ul><ul><li>Where and how to crop a photograph also depends on what needs to be emphas...
<ul><li>Outlined Imagery </li></ul><ul><li>There may be times when a photograph’s central image should be featured without...
<ul><li>Illustration and Expression </li></ul><ul><li>Illustration offers a chance to add expression or feeling to represe...
<ul><li>Children’s Book Illustration </li></ul><ul><li>Illustrations play an especially important role in children’s books...
<ul><li>Sources for Imagery </li></ul><ul><ul><ul><li>Royalty-free collections </li></ul></ul></ul><ul><ul><ul><li>Stock a...
<ul><li>Found Imagery </li></ul><ul><li>Small flat objects such as buttons or leaves can be “photographed” using a scanner...
<ul><li>Public Domain Imagery </li></ul><ul><li>•  Uncredited illustrations and photographs that are more than 75 years ol...
<ul><li>Imagery as a Unifier </li></ul><ul><li>Consistent image treatment can help unify a publication or cover series. </...
<ul><li>Charts and Graphs </li></ul><ul><li>Charts and graphs give visual impact to data and statistics.  </li></ul>
<ul><ul><ul><li>Summary </li></ul></ul></ul><ul><ul><ul><li>Use photographs when recognition, documentation and accuracy a...
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Publication Design Chapter 06

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Publication Design Chapter 06

  1. 1. Chapter 6: Imagery
  2. 2. <ul><li>Objectives </li></ul><ul><li>Appreciate the differences between photography and illustration. </li></ul><ul><li>Learn how photographs and illustrations are used in publication design. </li></ul><ul><li>Explore opportunities for cropping and using imagery creatively in page layout. </li></ul><ul><li>Appreciate the differences between different illustration styles and media. </li></ul><ul><li>Understand production issues as they relate to imagery. </li></ul>
  3. 3. <ul><li>Photography and Recognition </li></ul><ul><li>Photographs are the most credible type of imagery. They are used when recognition is important. </li></ul>
  4. 4. <ul><li>Photography and Realism </li></ul><ul><li>Photographs are also used in catalogs where viewing merchandise is important. </li></ul>
  5. 5. <ul><li>Photography and Projection </li></ul><ul><li>Photographs are often used to help readers identify with the models and scenes portrayed. </li></ul>
  6. 6. <ul><li>Photography and Appetite Appeal </li></ul><ul><li>Photography’s realism also helps stimulate appetite appeal. </li></ul>
  7. 7. <ul><li>Cropping to Improve an Image </li></ul><ul><li>When cropping photos, it’s important to single out the best part. </li></ul>
  8. 8. <ul><li>Cropping and Emphasis </li></ul><ul><li>Where and how to crop a photograph also depends on what needs to be emphasized most. </li></ul>
  9. 9. <ul><li>Outlined Imagery </li></ul><ul><li>There may be times when a photograph’s central image should be featured without any background. Isolating a subject from its background is called </li></ul><ul><li>“ outlining” or “silhouetting.” </li></ul>
  10. 10. <ul><li>Illustration and Expression </li></ul><ul><li>Illustration offers a chance to add expression or feeling to representational imagery. The mood projected is largely dictated by the style and medium of the artist. </li></ul>
  11. 11. <ul><li>Children’s Book Illustration </li></ul><ul><li>Illustrations play an especially important role in children’s books where they reinforce a young reader’s understanding of a story. </li></ul>
  12. 12. <ul><li>Sources for Imagery </li></ul><ul><ul><ul><li>Royalty-free collections </li></ul></ul></ul><ul><ul><ul><li>Stock agencies </li></ul></ul></ul><ul><ul><ul><li>Commissioned </li></ul></ul></ul><ul><ul><ul><li>Found imagery </li></ul></ul></ul><ul><ul><ul><li>Uncredited or public domain </li></ul></ul></ul>
  13. 13. <ul><li>Found Imagery </li></ul><ul><li>Small flat objects such as buttons or leaves can be “photographed” using a scanner. </li></ul>
  14. 14. <ul><li>Public Domain Imagery </li></ul><ul><li>• Uncredited illustrations and photographs that are more than 75 years old fall into the “public domain” category, meaning that they are no longer protected by copyright. </li></ul>
  15. 15. <ul><li>Imagery as a Unifier </li></ul><ul><li>Consistent image treatment can help unify a publication or cover series. </li></ul>
  16. 16. <ul><li>Charts and Graphs </li></ul><ul><li>Charts and graphs give visual impact to data and statistics. </li></ul>
  17. 17. <ul><ul><ul><li>Summary </li></ul></ul></ul><ul><ul><ul><li>Use photographs when recognition, documentation and accuracy are important. </li></ul></ul></ul><ul><ul><ul><li>Use the best part of a photograph by cropping or outlining it. </li></ul></ul></ul><ul><ul><ul><li>Illustration can lend expression to an image. </li></ul></ul></ul><ul><ul><ul><li>Charts and graphs are used to make statistics visually engaging and meaningful. </li></ul></ul></ul>

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