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Publication Design Chapter 06
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Publication Design Chapter 06






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Publication Design Chapter 06 Presentation Transcript

  • 1. Chapter 6: Imagery
  • 2.
    • Objectives
    • Appreciate the differences between photography and illustration.
    • Learn how photographs and illustrations are used in publication design.
    • Explore opportunities for cropping and using imagery creatively in page layout.
    • Appreciate the differences between different illustration styles and media.
    • Understand production issues as they relate to imagery.
  • 3.
    • Photography and Recognition
    • Photographs are the most credible type of imagery. They are used when recognition is important.
  • 4.
    • Photography and Realism
    • Photographs are also used in catalogs where viewing merchandise is important.
  • 5.
    • Photography and Projection
    • Photographs are often used to help readers identify with the models and scenes portrayed.
  • 6.
    • Photography and Appetite Appeal
    • Photography’s realism also helps stimulate appetite appeal.
  • 7.
    • Cropping to Improve an Image
    • When cropping photos, it’s important to single out the best part.
  • 8.
    • Cropping and Emphasis
    • Where and how to crop a photograph also depends on what needs to be emphasized most.
  • 9.
    • Outlined Imagery
    • There may be times when a photograph’s central image should be featured without any background. Isolating a subject from its background is called
    • “ outlining” or “silhouetting.”
  • 10.
    • Illustration and Expression
    • Illustration offers a chance to add expression or feeling to representational imagery. The mood projected is largely dictated by the style and medium of the artist.
  • 11.
    • Children’s Book Illustration
    • Illustrations play an especially important role in children’s books where they reinforce a young reader’s understanding of a story.
  • 12.
    • Sources for Imagery
        • Royalty-free collections
        • Stock agencies
        • Commissioned
        • Found imagery
        • Uncredited or public domain
  • 13.
    • Found Imagery
    • Small flat objects such as buttons or leaves can be “photographed” using a scanner.
  • 14.
    • Public Domain Imagery
    • • Uncredited illustrations and photographs that are more than 75 years old fall into the “public domain” category, meaning that they are no longer protected by copyright.
  • 15.
    • Imagery as a Unifier
    • Consistent image treatment can help unify a publication or cover series.
  • 16.
    • Charts and Graphs
    • Charts and graphs give visual impact to data and statistics.
  • 17.
        • Summary
        • Use photographs when recognition, documentation and accuracy are important.
        • Use the best part of a photograph by cropping or outlining it.
        • Illustration can lend expression to an image.
        • Charts and graphs are used to make statistics visually engaging and meaningful.