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Publication Design Chapter 05
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Transcript

  • 1. Chapter 5: Page Layout
  • 2.
    • Objectives
    • Understand how grids provide unity and flow in a publication.
    • Examine the ways grids can add organization and structure
    • to a page.
    • Learn how grids can be adapted to support a publication’s content, goal, and format.
    • Understand how typography works within a grid.
    • Examine how typography aids hierarchy and organization
    • in a layout.
    • Learn how to make text reader friendly.
    • Learn how to combine typefaces harmoniously.
    • Understand how imagery and text work together in a layout.
  • 3. Simple Grids
    • A grid can be as simple as a single vertical line in the center of a layout.
  • 4.
    • Multi-Column Grids
    • More complex grids are comprised of several columns containing text.
  • 5.
    • Grids and Flow (Before)
    • Grids add organization and flow to a layout. When there is no grid, visuals appear to be placed at random interrupting the flow of text.
  • 6.
    • Grids and Flow (After)
    • Visuals appear in a more predictable and organized manner when they are aligned with a grid. Text flows smoothly from one column to the next.
  • 7.
    • Grids and Unity
    • A two-column grid adds consistency and unity to this magazine.
  • 8.
    • Grids and Orientation
    • The number of columns in a grid will often be determined by format and orientation. A six-column grid is more practical when an 8-1/2x11 inch page in a horizontal format.
  • 9.
    • Grids and Function
    • The number of columns in a grid also depends on a publication’s function and goal. Linear reading usually requires no more than a single column grid.
  • 10.
    • Grids and Scale
    • Size also affects the number of columns. Large-scale formats, such as a newspaper, can easily accommodate a six-column grid.
  • 11.
    • Modular Grids
    • Modular grids can be broken down into smaller units. This layout shows a two-column grid broken down into four columns.
  • 12.
    • Flexible Grids
    • Modular grid formats offer flexibility. This magazine’s six-column grid allows pages to be segmented into thirds as well as halved into two equal columns.
  • 13.
    • Horizontal Guides
    • In addition to vertical grid lines, horizontal grid lines provide guides for aligning headings, page numbers and forming margins.
  • 14.
    • Typographic Contrast
    • Typographic hierarchy is achieved with typographic contrast.
  • 15.
    • Typographic Hierarchy
    • When readers scan a publication, they are drawn to the typographic elements that have the most dominance, such as an article title or headline.
  • 16.
    • Breaking Up Text
    • Long passages of text are made more reader friendly with subheads, initial caps and other graphic treatments.
  • 17.
    • Editorial Rules
    • Other rules related to reader-friendly type apply to editorial aspects of typography, such as how and where words can be broken.
  • 18.
    • Type Alignment
    • Type alignment refers to arranging type so that it conforms to an imaginary axis.
  • 19.
    • Aesthetic Text Columns
    • Working with columns of text involves aesthetic considerations such as the appearance of the “rag” on rag-right type.
  • 20.
    • Justified Columns and “Rivers”
    • Other aesthetic considerations include occurrences of white spaces between words, called “rivers” in justified columns,
  • 21.
    • Paragraph Indentation
    • Paragraph indents also need to be in proportion to a column’s width.
  • 22.
    • Optimal Line Length
    • Long and short lines of text are hard to read. When leading is auto (2-3 points more than the size of the type in a column) optimal line length is 25 to 50 characters.
  • 23.
    • Leading and Readability
    • Adding leading to columns of text can make it appear less dense and more
    • reader friendly.
  • 24.
    • Letterspacing and Readability
    • Letterspacing also affects readability. Words should not appear to be too crowded or interfere with differentiating word groupings.
  • 25.
    • Avoid Reversed Text
    • Dark text against a light background is easier to read than light text against a
    • dark background.
  • 26.
    • Mixing Typefaces
    • Harmonious combinations of typefaces are based on contrast. Avoid combining typefaces that are similar but different.
  • 27.
    • Imagery in the Layout
    • When combining type with imagery, strategically placed imagery can support eye movement by guiding a reader through a page or spread.
  • 28.
    • Combining Type and Imagery
    • Placement of imagery and text elements should support each other, directing the viewer’s eye through strategic positioning.
  • 29.
    • Group Images
    • When dealing with multiple images on a page, it often helps to group them so that they form a single compositional element.
  • 30.
    • Tweaking Image Placement
    • • Use the baseline and x-height of adjoining text as a guide for placement of visuals in a layout.
  • 31.
    • Bleeds
    • An image or any element on a page that extends beyond the grid and margin and off its edge is called a “bleed.” An image or color area that extends beyond all four edges of a page is called a “full bleed.”
  • 32.
        • Summary
        • Grids provide structure, organization and continuity to a publication.
        • Selecting a grid depends on a publication’s size and how many visuals are involved.
        • Grids also provide guides for aligning imagery and text.
        • Editors and publication designers have terms for the text elements on a page.
        • It is important to break up large bodies of text with subheads and other elements.