INTRODUCTIONThis presentation provides a complete and detailed explanation of a new in-storeDigital Signage Network.This will enable the retailer to: • Promote specific products and promotions • Allow vendors to advertise their own specific products and promotions to customers while in store and at the point of purchase • Allow approved third party companies to advertise in the Retailers locations • Entertain customers with sports scores, news highlights and weather forecast locally
WHAT IS AVIDA TV?AVIDA TV is a centrally managed network of LCD Monitors and Media playerslocated indoor at the point of purchase.The screens will be operational 18 x 7 x 365. The length of the loop will bedetermined by AVIDA and the Retailer based on the customers average in-storedwell time.The anticipated loop will consist of: – Retail specific messaging – Network Partners and Vendor Content – Weather forecast, News, & Sports scoresThis network will be managed by AVIDA on behalf of the Retailer and the networkpartners. The content playing on each screen can be organized and managedwith both national and local content.
ABOUT AVIDAAVIDA is privately held company with its head office located in Mississauga,Ontario.AVIDA has been in business for over 10 years, servicing many largemultinational enterprises.AVIDA employs over 50 employees and services its customers globally with in-stores marketing and communication solutions.AVIDA Digital Signage offers businesses in the consumer marketplace withinnovative technology solutions for their retail environments. This technologyfocuses on increasing direct communication between the retailer and thecustomer.
NETWORK OBJECTIVESThe Retailer can now better control marketing, communication and advertising toits stores Nationally.The Retailer can offer specific partners advertising time on their new DigitalNetwork.The Retailer can offer specific vendors another venue when negotiating POPprograms.The Retailer will entertain and inform its customers with fresh daily content.Network Partners can promote and advertise new products and promotions directto consumers at the point of purchaseThe Retailer can measure the effectiveness of various marketing programs withanalyzing what was displayed on screen vs. sales results
MARKET OPPORTUNITYDigital out-of-home (DOOH) spending is expected to increase at an annual rate of13.5% annually, from $2.2 billion in 2009 to $3.7 billion in 2013, according to anew report from BIA/Kelsey, which confirms that the medium will far outpacetraditional out-of-home’s 1.4% growth.By 2011 the North American market for large flat panel display for sign will bemore then worth more than US$3.5 billion (Source: Frost & Sullivan)Digital Signage has a 47.7% effectiveness on brand awareness, increase theaverage purchase amount by 29.5%, creates a 31.8% upswing in overall salesvolume, generates 32.8 percent growth in repeat buyers and pulls in 32.8% morestore traffic (Source: InfoTrends)Consumers are more interested in video that focuses on store sales, productinformation, and special events. Eighty one percent consumers regardlesswhether they have already experienced in-store video are most interested inseeing video programming for the store they are in including sales and special( 81%), product information (72%) and special events (68%). If given a choice42% of retail video viewers would prefer to shop that has video display. (Source:The Arbitron Retail Media Study-Volume II)
RETAILER OPPORTUNITYThere will be two way partnership between the Retailer and AVIDA.The Retailer brings the real estate locations and in-store traffic.AVIDA brings network enablement, support, content services and advertisingsales.The Retailer and AVIDA will agree upon the list of stores and roll-out schedule.AVIDA will work aggressively to promote the network to vendors and strategicorganizations wanting to promote products and services within the Retailersstores.AVIDA will keep 85% of the advertising revenues, the Retailer will be paid 15% ofthe advertising revenues.
Partner Responsibility - RetailerThe Retailer will allow AVIDA onsite access to install the LCD display technologyand appropriate mounting hardware with a media player.The Retailer will receive 52 new 15 second ads per year to promote variousproducts and promotions throughout the year for their 15 second spot in the loop.The Retailer will sign a 5-year services agreement with AVIDA.
Partner Responsibility – AVIDAAVIDA will be responsible for the installation, setup and maintenance of thenetwork. This will include all components including hardware, software, contentand service.AVIDA will promote and sell the remaining time on the network to potentialadvertisers.AVIDA will utilize its relationships with its global advertising partners to promotethe Network.AVIDA will ensure the content on the network is fresh and updated daily withweather forecasts and sports scores.AVIDA will provide next day onsite support to all stores nationally in the event thatservice calls can not be fixed over the internet.