Yandex Metrica for Apps – Understanding your app stats
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Yandex Metrica for Apps – Understanding your app stats

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How an analytics tool can help you to leverage the power of your app.

How an analytics tool can help you to leverage the power of your app.

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Yandex Metrica for Apps – Understanding your app stats Yandex Metrica for Apps – Understanding your app stats Presentation Transcript

  • Understanding your app stats. How an analytics tool can help you to leverage the power of your app Alexander Kochubey, 
 product development manager
  • “If no statistics, we would not even have an idea about ... how efficiently we work”
  • Mobile eating the world 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 0 250 500 750 1000 1250 PCs Smartphones and tablets Source: Anders Analysis * *
  • Global mobile phone unit sales share Jun-2007 0 20 30 40 50 60 iOS Google Android Chinese Android Symbian RIM WP 10 Dec-2007 Jun-2008 Dec-2008 Jun-2009 Dec-2009 Jun-2010 Dec-2010 Jun-2011 Dec-2011 Jun-2012 Dec-2012 Jun-2013 Dec-2013 % Source: Apple, Google, Nokia, RIM, Enders Analysis * *
  • Global mobile phone unit sales share 0 20 30 40 50 60 Google Android Chinese Android 10 Dec-2009 Jun-2010 Dec-2010 Jun-2011 Dec-2011 Jun-2012 Dec-2012 Jun-2013 Dec-2013 % Source: Google, Enders Analysis * *
  • Mobile in Turkey 0 16 32 48 64 80 Aug 2011 Jan 2012 June 2012 Nov 2012 Jan 2013 June 2013 Nov 2014 Jan 2014 % Android iOS Symbian Series 40 Other Source: StatCounter Global Stats * *
  • }Conclusion Distribution opportunities Platform market share #1
  • Platform market shares analytics
  • Application Stores
  • AppDF (One Platform Foundation) http://onepf.org
  • Open IAB (One Platform onepf.org Yandex Store Nokia store, etc Open IAB SDK
  • Average time users spend with their mobile device 2010 2014 0:24 2:51
  • Apps Continue to Dominate 
 the Mobile Web Source: Flurry Analytics * 0 25 50 75 100 2013 2014 % Mobile web App oftime 20% 14% 80% 86% *
  • Time Spent on iOS and Android Connected Devices 32 28 8 18 14 86% Apps14% Browsing Gaming Social Networks Entertainment Productivity Browsing * Source: Flurry Analytics, comScore, NetMarketShare * %
  • }Conclusion Applications landscape analytics #2
  • Applications landscape
  • Non-mobile and mobile 2004 2014
  • Mobile user behavior patterns notifications navigation sharing social activity (music/video) media
 consumption data uploading
  • Common features of analytics – general user activity per period – data update rate – device and apps stats – event data in apps – crashes
  • Google analytics – real-time statistics – financial metrics – mobile and desktop user intersection Use if you intend to monitor users’ behavior in real time.
  • Flurry – see your audience profile and its interests – track audience from large amount of ad networks Use if you want to track audience traffic from ad networks
  • }Conclusion There is no universal all-in-one analytics tool #3
  • Yandex.Metrica for Apps
  • How many returned users did my app have in Turkey last month?
  • How many of those used it on Samsung devices?
  • How many of those used your app through wi-fi?
  • And How many of those have had sessions at least 1 minute long?
  • What was the number of new users, say, in Ankara and Istanbul who made 
 in-app purchases using the 1.01 version of the app on Samsung devices per week?
  • Or, What was the number of crashes the new users of the app’s version 1.02 on tablets in Turkey had in one week?
  • And what do such detailed and fast reports give us?
  • Metrica advantages – an absolutely free tool! – very simple, handy and quick interface! – real time update data! – new report format, answering any question about your audience in just a few clicks and few seconds! – available on Android, iOS, Windows Phone, Windows Store; http://appmetrica.yandex.com
  • }Conclusion Answer any questions about your audience in 
 a really easy way #4
  • The bottom line Distribution channels Application landscape Proper analytics tool Audience segments
  • Thank you! ! alexkochubey@yandex-team.ru @alkochubey
  • May 17th 12.20, Hall D «Speech recognition technologies» Den Filippov