Understanding your app stats. 
How an analytics tool can help you 
to leverage the power of your app
Alexander Kochubey, 
...
“If no statistics, we would not even have an idea about 
... how efficiently we work”
Mobile eating the world
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
0
250
500
750
1000
1250
PCs Smartphones and tabl...
Global mobile phone unit sales share
Jun-2007
0
20
30
40
50
60
iOS Google Android Chinese Android Symbian RIM WP
10
Dec-20...
Global mobile phone unit sales share
0
20
30
40
50
60
Google Android Chinese Android
10
Dec-2009
Jun-2010
Dec-2010
Jun-201...
Mobile in Turkey
0
16
32
48
64
80
Aug 
2011
Jan
2012
June
2012
Nov
2012
Jan
2013
June
2013
Nov
2014
Jan
2014
%
Android iOS...
}Conclusion Distribution opportunities
Platform market share
#1
Platform market shares analytics
Application Stores
AppDF (One Platform Foundation)
http://onepf.org
Open IAB (One Platform
onepf.org
Yandex Store Nokia store, etc
Open IAB SDK
Average time users spend with their
mobile device
2010 2014
0:24 2:51
Apps Continue to Dominate 

the Mobile Web
Source: Flurry Analytics
*
0
25
50
75
100
2013 2014
%
Mobile web
App
oftime
20%...
Time Spent on iOS and Android
Connected Devices
32
28
8
18
14 86% Apps14% Browsing
Gaming
Social Networks
Entertainment
Pr...
}Conclusion Applications landscape 
analytics
#2
Applications landscape
Non-mobile and mobile
2004 2014
Mobile user behavior patterns
notifications
navigation
sharing
social activity
(music/video)
media

consumption
data
upload...
Common features of analytics
– general user activity per period
– data update rate 
– device and apps stats
– event data i...
Google analytics
– real-time statistics
– financial metrics
– mobile and desktop user intersection
Use if you intend to mon...
Flurry
– see your audience profile and its
interests
– track audience from large amount of ad
networks
Use if you want to t...
}Conclusion There is no universal
all-in-one analytics
tool
#3
Yandex.Metrica for Apps
How many returned users did my app have in Turkey last month?
How many of those used it on Samsung devices?
How many of those used your app through wi-fi?
And How many of those have had sessions at least 1 minute long?
What was the number of new users, say, in Ankara and Istanbul who made 

in-app purchases using the 1.01 version of the ap...
Or, What was the number of crashes the new users of the app’s version
1.02 on tablets in Turkey had in one week?
And what do such detailed and
fast reports give us?
Metrica advantages
– an absolutely free tool!
– very simple, handy and quick
interface!
– real time update data!
– new rep...
}Conclusion Answer any questions
about your audience in 

a really easy way
#4
The bottom line
Distribution channels
Application landscape
Proper analytics tool
Audience segments
Thank you!
!
alexkochubey@yandex-team.ru
@alkochubey
May 17th 
12.20, Hall D
«Speech recognition
technologies» 
Den Filippov
Yandex Metrica for Apps – Understanding your app stats
Yandex Metrica for Apps – Understanding your app stats
Yandex Metrica for Apps – Understanding your app stats
Yandex Metrica for Apps – Understanding your app stats
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Yandex Metrica for Apps – Understanding your app stats

  1. 1. Understanding your app stats. How an analytics tool can help you to leverage the power of your app Alexander Kochubey, 
 product development manager
  2. 2. “If no statistics, we would not even have an idea about ... how efficiently we work”
  3. 3. Mobile eating the world 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 0 250 500 750 1000 1250 PCs Smartphones and tablets Source: Anders Analysis * *
  4. 4. Global mobile phone unit sales share Jun-2007 0 20 30 40 50 60 iOS Google Android Chinese Android Symbian RIM WP 10 Dec-2007 Jun-2008 Dec-2008 Jun-2009 Dec-2009 Jun-2010 Dec-2010 Jun-2011 Dec-2011 Jun-2012 Dec-2012 Jun-2013 Dec-2013 % Source: Apple, Google, Nokia, RIM, Enders Analysis * *
  5. 5. Global mobile phone unit sales share 0 20 30 40 50 60 Google Android Chinese Android 10 Dec-2009 Jun-2010 Dec-2010 Jun-2011 Dec-2011 Jun-2012 Dec-2012 Jun-2013 Dec-2013 % Source: Google, Enders Analysis * *
  6. 6. Mobile in Turkey 0 16 32 48 64 80 Aug 2011 Jan 2012 June 2012 Nov 2012 Jan 2013 June 2013 Nov 2014 Jan 2014 % Android iOS Symbian Series 40 Other Source: StatCounter Global Stats * *
  7. 7. }Conclusion Distribution opportunities Platform market share #1
  8. 8. Platform market shares analytics
  9. 9. Application Stores
  10. 10. AppDF (One Platform Foundation) http://onepf.org
  11. 11. Open IAB (One Platform onepf.org Yandex Store Nokia store, etc Open IAB SDK
  12. 12. Average time users spend with their mobile device 2010 2014 0:24 2:51
  13. 13. Apps Continue to Dominate 
 the Mobile Web Source: Flurry Analytics * 0 25 50 75 100 2013 2014 % Mobile web App oftime 20% 14% 80% 86% *
  14. 14. Time Spent on iOS and Android Connected Devices 32 28 8 18 14 86% Apps14% Browsing Gaming Social Networks Entertainment Productivity Browsing * Source: Flurry Analytics, comScore, NetMarketShare * %
  15. 15. }Conclusion Applications landscape analytics #2
  16. 16. Applications landscape
  17. 17. Non-mobile and mobile 2004 2014
  18. 18. Mobile user behavior patterns notifications navigation sharing social activity (music/video) media
 consumption data uploading
  19. 19. Common features of analytics – general user activity per period – data update rate – device and apps stats – event data in apps – crashes
  20. 20. Google analytics – real-time statistics – financial metrics – mobile and desktop user intersection Use if you intend to monitor users’ behavior in real time.
  21. 21. Flurry – see your audience profile and its interests – track audience from large amount of ad networks Use if you want to track audience traffic from ad networks
  22. 22. }Conclusion There is no universal all-in-one analytics tool #3
  23. 23. Yandex.Metrica for Apps
  24. 24. How many returned users did my app have in Turkey last month?
  25. 25. How many of those used it on Samsung devices?
  26. 26. How many of those used your app through wi-fi?
  27. 27. And How many of those have had sessions at least 1 minute long?
  28. 28. What was the number of new users, say, in Ankara and Istanbul who made 
 in-app purchases using the 1.01 version of the app on Samsung devices per week?
  29. 29. Or, What was the number of crashes the new users of the app’s version 1.02 on tablets in Turkey had in one week?
  30. 30. And what do such detailed and fast reports give us?
  31. 31. Metrica advantages – an absolutely free tool! – very simple, handy and quick interface! – real time update data! – new report format, answering any question about your audience in just a few clicks and few seconds! – available on Android, iOS, Windows Phone, Windows Store; http://appmetrica.yandex.com
  32. 32. }Conclusion Answer any questions about your audience in 
 a really easy way #4
  33. 33. The bottom line Distribution channels Application landscape Proper analytics tool Audience segments
  34. 34. Thank you! ! alexkochubey@yandex-team.ru @alkochubey
  35. 35. May 17th 12.20, Hall D «Speech recognition technologies» Den Filippov

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