Seatwork: Consolidated Questions (CH 1-9)

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Seatwork: Consolidated Questions (CH 1-9)

  1. 1. Seatwork: Consolidated Questions for Chapters1-9 Ma. Alexandria Bulaon December 30,2011
  2. 2. Chapter 1: Defining Marketing for the 21st Century 10 Learning Questions Rex Sandoval
  3. 3. 1. What does “wants” and “buying power” results into? <ul><li>Need </li></ul><ul><li>Satisfaction </li></ul><ul><li>Necessity </li></ul><ul><li>Demand </li></ul><ul><li>Require </li></ul>
  4. 4. 1. Wants become _____ When a consumer also has the buying power. <ul><li>Need </li></ul><ul><li>Satisfaction </li></ul><ul><li>Necessity </li></ul><ul><li>Demand </li></ul><ul><li>Require </li></ul>
  5. 5. Core Marketing Concepts <ul><li>Needs, wants, and demands </li></ul><ul><li>Target markets, positioning, segmentation </li></ul><ul><li>Offerings and brands </li></ul><ul><li>Value and satisfaction </li></ul><ul><li>Marketing Channels </li></ul><ul><li>Supply Chain </li></ul><ul><li>Competition </li></ul><ul><li>Marketing Environment </li></ul>
  6. 6. Demand <ul><li>This is the wants for specific product backed by an ability to pay </li></ul>
  7. 7. 1. What does “wants” and “buying power” results into? <ul><li>Need </li></ul><ul><li>Satisfaction </li></ul><ul><li>Necessity </li></ul><ul><li>Demand </li></ul><ul><li>Require </li></ul>
  8. 8. 1. Wants become _____ When a consumer also has the buying power. <ul><li>Need </li></ul><ul><li>Satisfaction </li></ul><ul><li>Necessity </li></ul><ul><li>Demand </li></ul><ul><li>Require </li></ul>
  9. 9. Chapter 2: Developing Marketing Strategies and Plans 10 Learning Questions Belinda Anne Tamayo
  10. 10. A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities? http://beltamayo.blogspot.com/ QUESTION 1 <ul><li>Value Exploration </li></ul><ul><li>Value Creation </li></ul><ul><li>Value Delivery </li></ul><ul><li>None of the above </li></ul>
  11. 11. 1. A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities? <ul><li>A. Value Exploration that addresses the concern that delivers the new </li></ul><ul><li>value offerings. </li></ul><ul><li>B. Value Delivery that addresses the concern on how can a company use </li></ul><ul><li>its capabilities and infrastructure. </li></ul><ul><li>C. Value Exploration that addresses the concern on how can a company </li></ul><ul><li>identify new value opportunities. </li></ul><ul><li>E. Value Creation that addresses the concern on how can a company </li></ul><ul><li>efficiently create more promising new value offerings. </li></ul><ul><li>F. None of the above. </li></ul>
  12. 12. Concepts <ul><li>Value Exploration – Addresses the concern on how can a company identify new value opportunities </li></ul><ul><li>Value Creation – Addresses the concern on how can a company efficiently create more promising new value offerings </li></ul><ul><li>Value Delivery – Addresses the concern on how can a company use its capabilities and infrastructure to deliver the new value offerings more efficiently </li></ul>http://beltamayo.blogspot.com/
  13. 13. Concepts
  14. 14. A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities? http://beltamayo.blogspot.com/ QUESTION 1 <ul><li>Value Exploration </li></ul><ul><li>Value Creation </li></ul><ul><li>Value Delivery </li></ul><ul><li>None of the above </li></ul>
  15. 15. 1. A holistic marketing orientation can help capture customer value. The holistic framework is designed to address three key management questions. Which concept below addresses the concern on how a company can identify new value opportunities? <ul><li>A. Value Exploration that addresses the concern that delivers the new </li></ul><ul><li>value offerings. </li></ul><ul><li>B. Value Delivery that addresses the concern on how can a company use </li></ul><ul><li>its capabilities and infrastructure. </li></ul><ul><li>C. Value Exploration that addresses the concern on how can a company </li></ul><ul><li>identify new value opportunities. </li></ul><ul><li>E. Value Creation that addresses the concern on how can a company </li></ul><ul><li>efficiently create more promising new value offerings. </li></ul><ul><li>F. None of the above. </li></ul>
  16. 16. Top 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 http://www.slideshare.net/rochedeluta
  17. 17. 1. A _________ relies on internal company records, marketing intelligence activities and marketing research. <ul><li>A. Marketing Research System </li></ul><ul><li>B. Marketing Decision Support System </li></ul><ul><li>C. Marketing Information System </li></ul><ul><li>D. Marketing Intelligence System </li></ul><ul><li>E. None of the Above </li></ul>
  18. 18. 1. A_________relies on internal company records,marketing intelligence activities and marketing research. <ul><li>A. Marketing Information </li></ul><ul><li>B. Marketing Information System </li></ul><ul><li>C. Managed Information System </li></ul><ul><li>D. Marketing Intelligence Records </li></ul><ul><li>E. Marketing Intelligence System </li></ul>
  19. 19. What is Marketing Information System (MIS)? <ul><li>Marketing Information System (MIS) – </li></ul><ul><li>consists of people, equipment, and </li></ul><ul><li>procedures to gather, sort, analyze, </li></ul><ul><li>evaluate, and distribute needed, timely and </li></ul><ul><li>accurate information to marketing decision </li></ul><ul><li>makers. </li></ul>
  20. 20. The company Management Information System (MIS) should be cross between what managers think they need, what they really need, and what is economically feasible. <ul><li>Answers all the “WHAT” of the </li></ul><ul><li>company goals and strategies. </li></ul><ul><li>• Substantial information for </li></ul><ul><li>decision making </li></ul><ul><li>• Special studies </li></ul><ul><li>• Analysis programs </li></ul><ul><li>• Helpful improvements </li></ul><ul><li>• Periodical reports </li></ul>
  21. 21. 1. A _________ relies on internal company records, marketing intelligence activities and marketing research. <ul><li>A. Marketing Research System </li></ul><ul><li>B. Marketing Decision Support System </li></ul><ul><li>C. Marketing Information System </li></ul><ul><li>D. Marketing Intelligence System </li></ul><ul><li>E. None of the Above </li></ul>
  22. 22. 1. A_________relies on internal company records,marketing intelligence activities and marketing research. <ul><li>A. Marketing Information </li></ul><ul><li>B. Marketing Information System </li></ul><ul><li>C. Managed Information System </li></ul><ul><li>D. Marketing Intelligence Records </li></ul><ul><li>E. Marketing Intelligence System </li></ul>
  23. 23. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
  24. 24. 1. The first step in the marketing research process is _____. <ul><li>develop the research plan </li></ul><ul><li>define the problem and research objectives </li></ul><ul><li>collect the information </li></ul><ul><li>present the data </li></ul><ul><li>make the decision </li></ul>
  25. 25. 1. The first step in the marketing research process is _____. <ul><li>A. Defining the budget necessary to conduct the marketing research. </li></ul><ul><li>B. Defining the problem. </li></ul><ul><li>C. Defining the need for marketing research. </li></ul><ul><li>D. Defining approval from top management. </li></ul><ul><li>E. Defining an appropriate marketing firm to carry out the research </li></ul><ul><li>project. </li></ul>
  26. 26. The Marketing Research Process <ul><li>Define the problem </li></ul><ul><li>Develop research plan </li></ul><ul><li>Collect information </li></ul><ul><li>Analyze information </li></ul><ul><li>Present findings </li></ul>Make Decision
  27. 27. Steps in the Marketing Research Process <ul><li>Step 1: Define the Problem – </li></ul><ul><li>Determining & clarifying the management’s information needs. </li></ul><ul><li>Step 2: Develop Research Plan – </li></ul><ul><li>This involves creating a problem solving framework and analytical models. </li></ul><ul><li>Step 3: Collect Information – </li></ul><ul><li>Collecting all relevant data and information. </li></ul><ul><li>Step 4: Analyze Information – </li></ul><ul><li>Data Preparation, tabulation and analysis of results </li></ul><ul><li>Step 5: Present Findings – </li></ul><ul><li>Presentation and report generation </li></ul>
  28. 28. Defining the Problem <ul><li>The starting phase is always identifying the reason or problem for which research is to be conducted. This includes collecting of relevant initial information and how this information will affect decision making process. </li></ul>
  29. 29. 1. The first step in the marketing research process is _____. <ul><li>develop the research plan </li></ul><ul><li>define the problem and research objectives </li></ul><ul><li>collect the information </li></ul><ul><li>present the data </li></ul><ul><li>make the decision </li></ul>
  30. 30. 1. The first step in the marketing research process is _____. <ul><li>A. Defining the budget necessary to conduct the marketing research. </li></ul><ul><li>B. Defining the problem. </li></ul><ul><li>C. Defining the need for marketing research. </li></ul><ul><li>D. Defining approval from top management. </li></ul><ul><li>E. Defining an appropriate marketing firm to carry out the research </li></ul><ul><li>project. </li></ul>
  31. 31. TOP 10 Learning Questions for Chapter 6 Analyzing Consumer Markets Valderas, Cristina Krastle December 15, 2011
  32. 32. 1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants. <ul><li>Consumer Behaviourism </li></ul><ul><li>Consumer Attitude </li></ul><ul><li>Consumer Market </li></ul><ul><li>Market Research </li></ul><ul><li>Market Demand </li></ul>
  33. 33. 1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants. <ul><li>A. Consumer Rights </li></ul><ul><li>B. Consumer Focus </li></ul><ul><li>C. Consumer Behavior </li></ul><ul><li>D. Consumer Ways </li></ul><ul><li>E. Consumer Attitude </li></ul>
  34. 34. What Influences Consumer Behavior? Cultural Factors Social Factors Personal factors
  35. 35. Consumer Behaviourism <ul><li>- the study of how individuals, groups, and organizations select, buy, use and dispose of goods, services, ideas, or experience to satisfy their needs and wants. </li></ul>
  36. 36. 1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants. <ul><li>Consumer Behaviourism </li></ul><ul><li>Consumer Attitude </li></ul><ul><li>Consumer Market </li></ul><ul><li>Market Research </li></ul><ul><li>Market Demand </li></ul>
  37. 37. 1. ____ is the study of how individuals select, buy, use and dispose of goods and services to satisfy their needs and wants. <ul><li>A. Consumer Rights </li></ul><ul><li>B. Consumer Focus </li></ul><ul><li>C. Consumer Behavior </li></ul><ul><li>D. Consumer Ways </li></ul><ul><li>E. Consumer Attitude </li></ul>
  38. 38. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
  39. 39. 1. In the three factors that influence on consumer behavior, which is the factor that exerts the broadest and deepest influence? <ul><li>Social Factors </li></ul><ul><li>Cultural Factors </li></ul><ul><li>Subcultural Factors </li></ul><ul><li>Psychological Factors </li></ul><ul><li>Personal Factors </li></ul>http://jemcaraig.blogspot.com
  40. 40. 1. In the three factors that influence on consumer behavior, which is the factor that exerts the broadest and deepest influence? <ul><li>A. Personality and self-concept, lifestyle and values significantly </li></ul><ul><li>influences a buyer's decision. </li></ul><ul><li>B. Culture, subculture, and social class affect the consumer behavior. </li></ul><ul><li>C. Buyer's age and stage in the lifecycle influences the buyer's </li></ul><ul><li>decision. </li></ul><ul><li>D. One's occupation and economic circumstances affect the consumer </li></ul><ul><li>behavior. </li></ul><ul><li>E. Reference groups, family, and social roles greatly affect our buying </li></ul><ul><li>behavior. </li></ul>
  41. 41. What Influences Consumer Behavior? Cultural Factors Culture, subculture, and social class are particularly important influences on Consumer behavior. Social Factors Reference groups, family, and social roles and statuses affect our buying behavior. Personal Factors Buyer's age and stage in the life cycle; occupation and economic circumstances; personality and self-concept; and lifestyle and values influence buyer’s decision. http://jemcaraig.blogspot.com
  42. 42. What Influences Consumer Behavior? Cultural Factors Culture, subculture, and social class are particularly important influences on Consumer behavior. Social Factors Reference groups, family, and social roles and statuses affect our buying behavior. Personal Factors Buyer's age and stage in the life cycle; occupation and economic circumstances; personality and self-concept; and lifestyle and values influence buyer’s decision. Cultural Factors exert the broadest and deepest influence among the three factors http://jemcaraig.blogspot.com
  43. 43. 1. In the three factors that influence on consumer behavior, which is the factor that exerts the broadest and deepest influence? <ul><li>Social Factors </li></ul><ul><li>Cultural Factors </li></ul><ul><li>Subcultural Factors </li></ul><ul><li>Psychological Factors </li></ul><ul><li>Personal Factors </li></ul>http://jemcaraig.blogspot.com
  44. 44. 1. In the three factors that influence on consumer behavior, which is the factor that exerts the broadest and deepest influence? <ul><li>A. Personality and self-concept, lifestyle and values significantly </li></ul><ul><li>influences a buyer's decision. </li></ul><ul><li>B. Culture, subculture, and social class affect the consumer behavior. </li></ul><ul><li>C. Buyer's age and stage in the lifecycle influences the buyer's </li></ul><ul><li>decision. </li></ul><ul><li>D. One's occupation and economic circumstances affect the consumer </li></ul><ul><li>behavior. </li></ul><ul><li>E. Reference groups, family, and social roles greatly affect our buying </li></ul><ul><li>behavior. </li></ul>
  45. 45. Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed
  46. 46. 3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives? <ul><li>Initiators </li></ul><ul><li>Influencers </li></ul><ul><li>Deciders </li></ul><ul><li>Buyers </li></ul><ul><li>Approvers </li></ul>
  47. 47. 3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives? <ul><li>A. People who have the power to prevent information or sellers from reaching the members. </li></ul><ul><li>B. People who authorize the proposed action for the deciders and buyers. </li></ul><ul><li>C. People who use the product or service. </li></ul><ul><li>D. People who influence the buying decision. </li></ul><ul><li>E. People who decides the product requirements for suppliers. </li></ul>
  48. 48. 3. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers
  49. 49. 3. The Buying Center <ul><li>Initiators –Uses other organization who request that something be purchased. </li></ul><ul><li>Users – Those who will use the product or service. </li></ul><ul><li>Influencers – People who influence the the buying decision, often by helping define specifications and providing information for evaluating alternatives. </li></ul><ul><li>Deciders – People who decide on the product requirements for suppliers. </li></ul><ul><li>Approvers – People who authorize the proposed action for the deciders or buyers. </li></ul><ul><li>Buyers – People who have the formal authority to select the suppliers or information from reaching members of the buyer center. </li></ul><ul><li>Gatekeepers – People who have the power to prevent sellers or information from reaching the members of the buying center. </li></ul>
  50. 50. 3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives? <ul><li>Initiators </li></ul><ul><li>Influencers </li></ul><ul><li>Deciders </li></ul><ul><li>Buyers </li></ul><ul><li>Approvers </li></ul>
  51. 51. 3. In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives? <ul><li>A. People who have the power to prevent information or sellers from reaching the members. </li></ul><ul><li>B. People who authorize the proposed action for the deciders and buyers. </li></ul><ul><li>C. People who use the product or service. </li></ul><ul><li>D. People who influence the buying decision. </li></ul><ul><li>E. People who decides the product requirements for suppliers. </li></ul>
  52. 52. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 http://nailah08.blogspot.com Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me
  53. 53. 7. __________ determines which demographics, lifestyles, and usage behaviors make the segment distinct. <ul><li>Segment Identification </li></ul><ul><li>Segment Attractiveness </li></ul><ul><li>Segment Profitability </li></ul><ul><li>Segment Positioning </li></ul><ul><li>Segment “Acid Test” </li></ul>http://nailah08.blogspot.com
  54. 54. 7. Which among the steps in Segmentation Process determines the demographics, lifestyle, and usage behaviors? <ul><li>A. The First Step </li></ul><ul><li>B. The Second Step </li></ul><ul><li>C. The Third Step </li></ul><ul><li>D. The Fourth Step </li></ul><ul><li>E. The Fifth Step </li></ul><ul><li>F. The Sixth Step </li></ul>
  55. 55. Steps in Segmentation Process http://nailah08.blogspot.com
  56. 56. Segment Identification <ul><li>For each needs-based segment, determine which demographics, lifestyles, and usage behaviors make the segment distinct and identifiable (actionable) . </li></ul>http://nailah08.blogspot.com
  57. 57. 7. __________ determines which demographics, lifestyles, and usage behaviors make the segment distinct. <ul><li>Segment Identification </li></ul><ul><li>Segment Attractiveness </li></ul><ul><li>Segment Profitability </li></ul><ul><li>Segment Positioning </li></ul><ul><li>Segment “Acid Test” </li></ul>http://nailah08.blogspot.com
  58. 58. 7. Which among the steps in Segmentation Process determines the demographics, lifestyle, and usage behaviors? <ul><li>A. The First Step </li></ul><ul><li>B. The Second Step </li></ul><ul><li>C. The Third Step </li></ul><ul><li>D. The Fourth Step </li></ul><ul><li>E. The Fifth Step </li></ul><ul><li>F. The Sixth Step </li></ul>
  59. 59. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta
  60. 60. http://www.slideshare.net/rochedeluta 8. How many brand equity drivers do marketers follow when building brand equity? <ul><li>Four </li></ul><ul><li>Five </li></ul><ul><li>Three </li></ul><ul><li>Two </li></ul><ul><li>None of the above. </li></ul>
  61. 61. 8. Which of the following is not a brand equity driver in a marketing management perspective? <ul><li>A. The product and service and all accompanying marketing activities and </li></ul><ul><li>supporting marketing programs. </li></ul><ul><li>B. The initial choices for the brand element. </li></ul><ul><li>C. Other associations indirectly transferred to the brand by linking it </li></ul><ul><li>to some other entity ( a person, place, or thing). </li></ul><ul><li>D. Identities making up the brand (brand names, URLs, logos, symbols, </li></ul><ul><li>characters, spokepeople, slogans, jingles, packages, and signage). </li></ul><ul><li>E. None of the above. </li></ul>
  62. 62. http://www.slideshare.net/rochedeluta 8. From a marketing management perspective, there are three main sets of brand equity drivers: <ul><li>The initial choices for the brand element or identities making up the brand (brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage). </li></ul><ul><li>The product and service and all accompanying marketing activities and supporting marketing programs. </li></ul><ul><li>Other associations indirectly transferred to the brand by linking it to some other entity ( a person, place, or thing). </li></ul>
  63. 64. http://www.slideshare.net/rochedeluta 8. How many brand equity drivers do marketers follow when building brand equity? <ul><li>Four </li></ul><ul><li>Five </li></ul><ul><li>Three </li></ul><ul><li>Two </li></ul><ul><li>None of the above. </li></ul>
  64. 65. 8. Which of the following is not a brand equity driver in a marketing management perspective? <ul><li>A. The product and service and all accompanying marketing activities and </li></ul><ul><li>supporting marketing programs. </li></ul><ul><li>B. The initial choices for the brand element. </li></ul><ul><li>C. Other associations indirectly transferred to the brand by linking it </li></ul><ul><li>to some other entity ( a person, place, or thing). </li></ul><ul><li>D. Identities making up the brand (brand names, URLs, logos, symbols, </li></ul><ul><li>characters, spokepeople, slogans, jingles, packages, and signage). </li></ul><ul><li>E. None of the above. </li></ul>
  65. 66. Seatwork: Consolidated Questions for Chapters1-9 Ma. Alexandria Bulaon December 30,2011

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