Master Switch
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Master Switch

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Master Communication , Sciences Po Paris

Master Communication , Sciences Po Paris
Digital innovation and change management .

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Master Switch Master Switch Presentation Transcript

  • The Master Switch The Rise and Fall of Information Empires Tim Wu
  • History of Phones, Radio, TV and Internet in USA
  • What is a “Master Switch”? Fred Friendly, CBS News executive - Free speech laws and exclusive custody of the master switch
  • Why should you be interested in this book? "We sometimes treat the information industries as if they were like others, but they are not, for their structure determines who gets heard."
  • THE CONCEPTS OF THE BOOK
  • “The Cycle” “History shows a typical progression of information technologies from somebody’s hobby to somebody’s industry; from jury-rigged contraption to slick production marvel; from a freely accessible channel to one strictly controlled by a single corporation or cartel from open to closed system”
  • Political power & media “All power that derives from the control of information” must be constrained (for both political powers + industries) “If we believe in liberty, it must be free from both private and public coercion” “The government’s only proper role is a check on private power, never as an aid to it”
  • Separation principle ● A form of industry selfregulation by the FCC ● Competition comes from an independence between three players: content owners, network infrastructure, and tools of access
  • Internet: what is at the stake? ● Convergence ● Taking the same path as previous techs? ● What lessons to be drawn out from the telephone industry?
  • CRITICISMS
  • What the book omits ● Not so savvy regarding the Computing/ Internet era ● Newspapers, magazines, books ?1 ● Lack of geographical variety
  • Shortcomings in his theory ● Dubious proposal of Separation principle ● Limits in the Cycle theory
  • Take away ● How USA is made ● Media power ● Deep reflection on the modern media ● Consumer awakening