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Ágil vs Lean Startup        Twitter: @IndustrialLogic     Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
•   Senior Coach @IndustrialLogic                   •   Agil desde 2001                   •   fundador da AgilCoop e AgilB...
“Agile methods remove  waste...yet those [Agile]methods had led me down aroad in which the majority of   my team’s efforts...
Ágil       Lean Startup       X
Backlog
X
Visão do Produto
X
Pivot
Release Plan1. Stories In:2. Estimate and Prioritize:3. Estimate Velocity:4. Divide into Releases:                    Int....
X
Minimum Viable Product         Minimum   ViableLixo que ninguém     Tudo que você não    quer usar          tem $ pra fazer
X
KanbanNot started   In Dev   UAT   Done                             (WIP    3           2       3                         ...
Sprint Review
X
Pivot or Persevere?            Produto inicial        8        6                         Zoom-In                          ...
On-Site Product Owner
X
Get Out Of The Building
User Story + BacklogCustomer saves profile during checkout      •If any account info       (address, etc.)       differs f...
X
Hypothesis + “To Learn”          list
Definição de “pronto”
X
Validated Learning...       Done    VALIDATED
RED              GREEN      REFACTOR
X
MEASUREBUILD        LEARN
Testes de Aceitação   Password Required         Password FormatGiven First Name is       Given First Name is“Tim_First”   ...
X
Testes A/B
Velocity, Burndown & Vanity           Metrics
X
AARRR & Actionable        Metrics• Acquisition: users come to the product/site• Activation: users “use” the product/site• ...
Mock Object
X
Laura Klein Lean UX            Feature Fake  Expert                    16 users from 4 countries                      are ...
Continuous Integration
X
Continuous Delivery
Liderado por consultores           CSM
X
Liderado porempreendedores de sucesso
Conclusão:   Lean Startup torna asmelhores partes de ágil maisenxutas e as combina com o   brilhante processo deDesenvolvi...
Mas lembre-se:contexto é tudo!
Ágil x Lean Startup no Caipira Ágil
Ágil x Lean Startup no Caipira Ágil
Ágil x Lean Startup no Caipira Ágil
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Ágil x Lean Startup no Caipira Ágil

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Transcript of "Ágil x Lean Startup no Caipira Ágil"

  1. 1. Ágil vs Lean Startup Twitter: @IndustrialLogic Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
  2. 2. • Senior Coach @IndustrialLogic • Agil desde 2001 • fundador da AgilCoop e AgilBits • Mestrado: “Refleções sobre o Ensino de Metodologias Ágeis na Academia, Industria e Governo” • Experiência e successo com muitos clientes: Apple Brasil, Freeddom,@freire_da_silva Americanas.com, Mandic Internet, Ministério da Cultura, O2 Filmes, Locaweb, e mais... • Gosto de nadar e construir casas
  3. 3. “Agile methods remove waste...yet those [Agile]methods had led me down aroad in which the majority of my team’s efforts were wasted.” - Eric Ries
  4. 4. Ágil Lean Startup X
  5. 5. Backlog
  6. 6. X
  7. 7. Visão do Produto
  8. 8. X
  9. 9. Pivot
  10. 10. Release Plan1. Stories In:2. Estimate and Prioritize:3. Estimate Velocity:4. Divide into Releases: Int. Ext. Ext. Rel. Rel. Rel. Kent Beck & Martin Fowler, Planning Extreme Programming
  11. 11. X
  12. 12. Minimum Viable Product Minimum ViableLixo que ninguém Tudo que você não quer usar tem $ pra fazer
  13. 13. X
  14. 14. KanbanNot started In Dev UAT Done (WIP 3 2 3 limit)
  15. 15. Sprint Review
  16. 16. X
  17. 17. Pivot or Persevere? Produto inicial 8 6 Zoom-In PivotMeses 4 Customer Segment 2 Pivot Platform Pivot 0 1st MVP 2nd MVP 3rd MVP 4th MVP
  18. 18. On-Site Product Owner
  19. 19. X
  20. 20. Get Out Of The Building
  21. 21. User Story + BacklogCustomer saves profile during checkout •If any account info (address, etc.) differs from what’s on file, ask customer whether the profile should be updated. •Send a separate email confirmation if profile has changed.
  22. 22. X
  23. 23. Hypothesis + “To Learn” list
  24. 24. Definição de “pronto”
  25. 25. X
  26. 26. Validated Learning... Done VALIDATED
  27. 27. RED GREEN REFACTOR
  28. 28. X
  29. 29. MEASUREBUILD LEARN
  30. 30. Testes de Aceitação Password Required Password FormatGiven First Name is Given First Name is“Tim_First” “Tim_First”And Last Name is And Last Name is “Tim_Last”“Tim_Last” And Password is “foo”And Password is “” When you Select “CreateWhen you Select “Create Account”Account” Then you get a messageThen you get a message “Password must have both“Password is required” letters and numbers”
  31. 31. X
  32. 32. Testes A/B
  33. 33. Velocity, Burndown & Vanity Metrics
  34. 34. X
  35. 35. AARRR & Actionable Metrics• Acquisition: users come to the product/site• Activation: users “use” the product/site• Retention: users use the site/product multiple times• Referral: users like product enough to refer others• Revenue: users conduct some monetization behavior Metrics for Pirates by Dave McClure
  36. 36. Mock Object
  37. 37. X
  38. 38. Laura Klein Lean UX Feature Fake Expert 16 users from 4 countries are online right now. 22% Join the chat. 78% Used Unlikely Neutral Likely Not Used 1 7 6
  39. 39. Continuous Integration
  40. 40. X
  41. 41. Continuous Delivery
  42. 42. Liderado por consultores CSM
  43. 43. X
  44. 44. Liderado porempreendedores de sucesso
  45. 45. Conclusão: Lean Startup torna asmelhores partes de ágil maisenxutas e as combina com o brilhante processo deDesenvolvimento de Clientes.
  46. 46. Mas lembre-se:contexto é tudo!
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