Ágil x Lean Startup no Caipira Ágil

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  • 1. Ágil vs Lean Startup Twitter: @IndustrialLogic Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
  • 2. • Senior Coach @IndustrialLogic • Agil desde 2001 • fundador da AgilCoop e AgilBits • Mestrado: “Refleções sobre o Ensino de Metodologias Ágeis na Academia, Industria e Governo” • Experiência e successo com muitos clientes: Apple Brasil, Freeddom,@freire_da_silva Americanas.com, Mandic Internet, Ministério da Cultura, O2 Filmes, Locaweb, e mais... • Gosto de nadar e construir casas
  • 3. “Agile methods remove waste...yet those [Agile]methods had led me down aroad in which the majority of my team’s efforts were wasted.” - Eric Ries
  • 4. Ágil Lean Startup X
  • 5. Backlog
  • 6. X
  • 7. Visão do Produto
  • 8. X
  • 9. Pivot
  • 10. Release Plan1. Stories In:2. Estimate and Prioritize:3. Estimate Velocity:4. Divide into Releases: Int. Ext. Ext. Rel. Rel. Rel. Kent Beck & Martin Fowler, Planning Extreme Programming
  • 11. X
  • 12. Minimum Viable Product Minimum ViableLixo que ninguém Tudo que você não quer usar tem $ pra fazer
  • 13. X
  • 14. KanbanNot started In Dev UAT Done (WIP 3 2 3 limit)
  • 15. Sprint Review
  • 16. X
  • 17. Pivot or Persevere? Produto inicial 8 6 Zoom-In PivotMeses 4 Customer Segment 2 Pivot Platform Pivot 0 1st MVP 2nd MVP 3rd MVP 4th MVP
  • 18. On-Site Product Owner
  • 19. X
  • 20. Get Out Of The Building
  • 21. User Story + BacklogCustomer saves profile during checkout •If any account info (address, etc.) differs from what’s on file, ask customer whether the profile should be updated. •Send a separate email confirmation if profile has changed.
  • 22. X
  • 23. Hypothesis + “To Learn” list
  • 24. Definição de “pronto”
  • 25. X
  • 26. Validated Learning... Done VALIDATED
  • 27. RED GREEN REFACTOR
  • 28. X
  • 29. MEASUREBUILD LEARN
  • 30. Testes de Aceitação Password Required Password FormatGiven First Name is Given First Name is“Tim_First” “Tim_First”And Last Name is And Last Name is “Tim_Last”“Tim_Last” And Password is “foo”And Password is “” When you Select “CreateWhen you Select “Create Account”Account” Then you get a messageThen you get a message “Password must have both“Password is required” letters and numbers”
  • 31. X
  • 32. Testes A/B
  • 33. Velocity, Burndown & Vanity Metrics
  • 34. X
  • 35. AARRR & Actionable Metrics• Acquisition: users come to the product/site• Activation: users “use” the product/site• Retention: users use the site/product multiple times• Referral: users like product enough to refer others• Revenue: users conduct some monetization behavior Metrics for Pirates by Dave McClure
  • 36. Mock Object
  • 37. X
  • 38. Laura Klein Lean UX Feature Fake Expert 16 users from 4 countries are online right now. 22% Join the chat. 78% Used Unlikely Neutral Likely Not Used 1 7 6
  • 39. Continuous Integration
  • 40. X
  • 41. Continuous Delivery
  • 42. Liderado por consultores CSM
  • 43. X
  • 44. Liderado porempreendedores de sucesso
  • 45. Conclusão: Lean Startup torna asmelhores partes de ágil maisenxutas e as combina com o brilhante processo deDesenvolvimento de Clientes.
  • 46. Mas lembre-se:contexto é tudo!