Ágil vs Lean Startup Twitter: @IndustrialLogic Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
• Senior Coach @IndustrialLogic • Agil desde 2001 • fundador da AgilCoop e AgilBits • Mestrado: “Reﬂeções sobre o Ensino de Metodologias Ágeis na Academia, Industria e Governo” • Experiência e successo com muitos clientes: Apple Brasil, Freeddom,@freire_da_silva Americanas.com, Mandic Internet, Ministério da Cultura, O2 Filmes, Locaweb, e mais... • Gosto de nadar e construir casas
“Agile methods remove waste...yet those [Agile]methods had led me down aroad in which the majority of my team’s efforts were wasted.” - Eric Ries
User Story + BacklogCustomer saves profile during checkout •If any account info (address, etc.) differs from what’s on file, ask customer whether the profile should be updated. •Send a separate email confirmation if profile has changed.
Testes de Aceitação Password Required Password FormatGiven First Name is Given First Name is“Tim_First” “Tim_First”And Last Name is And Last Name is “Tim_Last”“Tim_Last” And Password is “foo”And Password is “” When you Select “CreateWhen you Select “Create Account”Account” Then you get a messageThen you get a message “Password must have both“Password is required” letters and numbers”
AARRR & Actionable Metrics• Acquisition: users come to the product/site• Activation: users “use” the product/site• Retention: users use the site/product multiple times• Referral: users like product enough to refer others• Revenue: users conduct some monetization behavior Metrics for Pirates by Dave McClure