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Ágil x Lean Startup no Caipira ÁgilPresentation Transcript
Ágil vs Lean Startup Twitter: @IndustrialLogic Copyright (C) 2012, Industrial Logic, Inc. All Rights Reserved.
• Senior Coach @IndustrialLogic • Agil desde 2001 • fundador da AgilCoop e AgilBits • Mestrado: “Reﬂeções sobre o Ensino de Metodologias Ágeis na Academia, Industria e Governo” • Experiência e successo com muitos clientes: Apple Brasil, Freeddom,@freire_da_silva Americanas.com, Mandic Internet, Ministério da Cultura, O2 Filmes, Locaweb, e mais... • Gosto de nadar e construir casas
“Agile methods remove waste...yet those [Agile]methods had led me down aroad in which the majority of my team’s efforts were wasted.” - Eric Ries
User Story + BacklogCustomer saves profile during checkout •If any account info (address, etc.) differs from what’s on file, ask customer whether the profile should be updated. •Send a separate email confirmation if profile has changed.
Hypothesis + “To Learn” list
Deﬁnição de “pronto”
Validated Learning... Done VALIDATED
RED GREEN REFACTOR
Testes de Aceitação Password Required Password FormatGiven First Name is Given First Name is“Tim_First” “Tim_First”And Last Name is And Last Name is “Tim_Last”“Tim_Last” And Password is “foo”And Password is “” When you Select “CreateWhen you Select “Create Account”Account” Then you get a messageThen you get a message “Password must have both“Password is required” letters and numbers”
Velocity, Burndown & Vanity Metrics
AARRR & Actionable Metrics• Acquisition: users come to the product/site• Activation: users “use” the product/site• Retention: users use the site/product multiple times• Referral: users like product enough to refer others• Revenue: users conduct some monetization behavior Metrics for Pirates by Dave McClure
Laura Klein Lean UX Feature Fake Expert 16 users from 4 countries are online right now. 22% Join the chat. 78% Used Unlikely Neutral Likely Not Used 1 7 6
Liderado por consultores CSM
Liderado porempreendedores de sucesso
Conclusão: Lean Startup torna asmelhores partes de ágil maisenxutas e as combina com o brilhante processo deDesenvolvimento de Clientes.