The coca cola company analysis

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Overview
Background
Products
Key Competitors
Rankings
Sponsorship

Published in: Marketing, Business, Sports
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The coca cola company analysis

  1. 1. Alexandra Shibina Moscow 2011
  2. 2. Plan       Overview Background Products Key Competitors Rankings Sponsorship
  3. 3. Overview       The world’s largest soft drink producer One of America’s global marketers Coke’s market share of the global soft drink business is now 44% Franchise system Leading citrus products marker Has a long record of profitable growth and financial strength
  4. 4. Background    1886 inventation of Coke 1891 Asa Candler bought the company for 2300$ 1899 Candler sold most US bottling rights to Benjamin Thomas and John Whitehead for 1$
  5. 5. Background       1919 Candler’s family sold the company for $25 million 1919 went public Introduction of new slogans WWII period 1960 - bought Minute Maid and introduced Sprite (1961) 1986 - consolidated the US bottling operations
  6. 6. Products Soft drinks: Caffeine-free Coca-Cola Caffeine-free Diet Coke Cherry Coke Coca-Cola Classic Diet Coke Sprite Fanta Mello Yello Minute Maid ect.
  7. 7. Key Competitors
  8. 8. Rankings   83th in Fortune 1000 Industrial Cos. 9th in Business Week 1000
  9. 9. Sponsorship Sports:  English Football League from the beginning of the 2004–05 season (beginning August 2004) to the start of 2010/11 season  The Coca-Cola Football Camp, otherwise known as a soccer camp, that took place in Pretoria South Africa during the 2010 FIFA World Cup  Other major sponsorships include NASCAR, the NBA, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA Euro.  Television:  The hit Fox singing-competition series American Idol  The nightly talk show on PBS, Charlie Rose in the US
  10. 10. Sponsorship Sports:  English Football League from the beginning of the 2004–05 season (beginning August 2004) to the start of 2010/11 season  The Coca-Cola Football Camp, otherwise known as a soccer camp, that took place in Pretoria South Africa during the 2010 FIFA World Cup  Other major sponsorships include NASCAR, the NBA, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA Euro.  Television:  The hit Fox singing-competition series American Idol  The nightly talk show on PBS, Charlie Rose in the US

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