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Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
Red bull product analysis
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Red bull product analysis

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  • HELLO NEED REAL SELLER FOR REDBULL ENERGY DRINK WE NEED 40FT CONTAINER
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  • HELLO NEED REAL SELLER FOR REDBULL ENERGY DRINK
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  • 1. Alexandra Shibina Moscow 2011
  • 2. Plan • • • • • • • Overview Background Products Ingredients Advertising Diagrams Red Bull cartoons
  • 3. Overview Red Bull Energy Drink: • Increases performance • Increases concentration and reaction speed • Improves vigilance • Stimulates metabolism • Makes you feel more energetic • Gives wings The most popular energy drink in the world 3 billion cans sold each year
  • 4. Background • 1987 - created by Dietrich Mateschitz • 1982 - discovered Krating Daeng, thai energy drink • 1984-1987 - worked with TCBG Pharmaceutical to adapt Krating Daeng for the European market • 1987 - product in a carbonated format • 1989 – product in Hungary and Slovenia • 1997 - entered the United States market • 2000 - the Middle East
  • 5. Products Red Bull Energy Drink a functional beverage vitalizes body and mind Red Bull Sugarfree a beverage without sugar, with only 3 calories per 100 ml Red Bull Energy Shot fits easily in a pocket, handbag, jacket or glove box Red Bull Cola not an energy drink. It is a very special cola, the only cola that contains both coca leaf extract and kola nut
  • 6. Ingredients Caffeine Taurine Glucuronolactone B-group vitamins Sucrose & Glucose Alpine Spring Water
  • 7. Advertising • distributed free cases of the drink to college students • sleek marketing targeted at young urban professionals through various sports and entertainment based advertising campaigns • “Red Bull Gives You Wings“ • "No Red Bull, No Wings" • aggressive international marketing campaign
  • 8. • sponsored activities from extreme sports to art shows • hosts events like the "Red Bull Flugtag" • sponsors football teams in Austria, Germany, the United States and Brazil • has developed the MET (Mobile Energy Team)
  • 9. Diagrams Based on dollar sales ($ billion) 201 0 2,5 2 1,5 1 0,5 0 Red Bull Mosnter Rockstar NOS Doubleshot AMP Full Throttle
  • 10. Diagrams Share of Energy Drink Market (% dollar sales) 2008 1,4 Red Bull 1,5 8 4 2 Mosnter 1 Rockstar 40 AMP Full Throttle Doubleshot 12,3 NOS No Fear 23 Private Label
  • 11. Red Bull cartoons
  • 12. Thank you for your attention

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