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Alexandra Shibina
Moscow, Russia
2013
Overview
Key elements
Assortment
SW
OT
Competition
Promotion

Colonel Harland
Sanders
People willing to have a hygienic and delicious
non conventional meal at a restaurant
Second best global brand
in fast food
 High brand loyalty
 High number of products
 Hygienic food and quick
service
 M...
High fat food
 Franchise management
globally is a challenge
 Untrustworthy suppliers
 Negative publicity
 High employe...
Introduce home delivery
 Venture into newer markets
 More spending on the resources
and development
 Introducing new fo...
Saturated fast food markets
 Trend towards healthy eating
 Local fast food restaurant
chains
 Currency fluctuations

Premiums
 Exhibits
 Coupons
 Entertainment

KFC SWOT
KFC SWOT
KFC SWOT
KFC SWOT
KFC SWOT
KFC SWOT
KFC SWOT
KFC SWOT
KFC SWOT
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KFC SWOT

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KFC presentation:
1. Plan
2. Overview
3. Key elements
4. Target group
5. Assortment
6. SWOT
7. Competitors
8. Examples of promotion

Published in: Marketing, Business, Technology
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Transcript of "KFC SWOT"

  1. 1. Alexandra Shibina Moscow, Russia 2013
  2. 2. Overview Key elements Assortment SW OT Competition Promotion 
  3. 3. Colonel Harland Sanders
  4. 4. People willing to have a hygienic and delicious non conventional meal at a restaurant
  5. 5. Second best global brand in fast food  High brand loyalty  High number of products  Hygienic food and quick service  Market leader in the world among companies featuring chicken 
  6. 6. High fat food  Franchise management globally is a challenge  Untrustworthy suppliers  Negative publicity  High employee turnover 
  7. 7. Introduce home delivery  Venture into newer markets  More spending on the resources and development  Introducing new food items and products  Increasing demand for healthier food 
  8. 8. Saturated fast food markets  Trend towards healthy eating  Local fast food restaurant chains  Currency fluctuations 
  9. 9. Premiums  Exhibits  Coupons  Entertainment 
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