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P1396 25e aaa brand touchpoints employee-r6eh

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AAA Brand Touchpoints

AAA Brand Touchpoints


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  • 1. AAA Brand TouchpointsEmployee Experience A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H A A A B E N E F I T S O P E N E N R O L L M E N T 2 0 1 0 A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H A A A N O R T H E R N C A L I F O R N I A , N E V A D A & U TA H «Date» «First_Middle_Last_Name» «Address» «City_State_Zip» Dear «MsMr» «Last_Name»: We’re happy to confirm our offer of the position «Job_Title» at a yearly salary of «Salary». Congratulations and welcome to AAA! MARKETPLACE Come work at AAA You are the value of Membership We’re confident you’ll discover that AAA is an extraordinary place to work. As a Membership AAA NORTHERN CALIFORNIA, NEVADA & UTAH organization we exist to serve Members. This means you’ll be joining 7,000+ other professionals Find career satisfaction serving dedicated to serving 2.3 million Members in Northern California, Nevada & Utah. Unlike other companies, we measure our success not by shareholder value, but by the value we bring to our 4.3 million AAA Members. Jobs in: Members’ lives. And we’re guided by the idea that every employee creates and embodies the exceptional value we offer. ■ Insurance As you heard during the interview process, we’ll be moving our main office from San Francisco to ■ Sales Walnut Creek, California, in late 2009. So it’s an exciting time for us. And we look forward to your contribution and ideas as we embrace the many new possibilities offered by our continued growth. ■ Travel Details about this offer ■ Automotive Please note that this offer is contingent upon completion of a background check, drug test screening and I-9 review. 1.85” ■ Information Technology ONE COMPANY, MANY FACES Position Type Full-time «Non-Exempt», Non-exempt employees are required ■ Marketing and Advertising to report regular hours, PTO and other non-worked time. Pay Periods Bi-weekly ■ HR, Legal, Finance Paid Time Off (PTO) Accrued at 10.000 hours per month to be used for vacation, WORKFORCE personal and family illnesses, emergencies and other REPRESENTATION WORKPLACE personal time away from work. We pro-rate PTO for your first CULTURE Share in our vision, values and mission. month of employment, and you’ll continue to accrue it until you meet your maximum accrual. AAA Product Knowledge Book: a new tool for all employees Diversity & Inclusion Merit Review Eligibility March 2008 Pre-Arrival Kit: Integrity ■ Diversity ■ Collaboration ■ Excellence Proposal developed by James Lesko, Liz Tung, and Mary McCoy. March 24th, 2010 DRAFT Enterprise Incentive Plan (EIP) You’re eligible according to its terms Benefits at AAA Adaptability ■ Accountability ■ Members First Start Date «DOH» Onboard Employee «Orientation_Date», 8:30 a.m.–5:30 p.m. Join us for this two- Orientation History of AAA Living Healthy at AAA Enterprise Strategy day new-employee orientation at 100 Van Ness Ave, San Francisco. Please bring the enclosed new hire packet with you. Northern California, Nevada & Utah WWW.GETAAA.JOBS Refer your friends Benefits Open Enrollment 2010 for jobs at AAA New Employee Full-Time Regular California State Automobile Association is an equal opportunity employer and strives to hire individuals as diverse as the communities we serve. ©2008 CSAA Welcome Part-Time Regular (24 – 39 Hours) P1323-5 (Mar 2010) October 2009 1.72” P1761-23 V&V Job VIA AD_r8bb.indd 1 3/12/08 3:42:37 PM Touchpoint www.getaaa.jobs Recruiting Ads Job Fairs AAA Employees New Hire Letter New Hire Packet Benefits Collateral Living Healthy @ AAA Diversity & Inclusion Employee Events Work Processes Performance Training /AAAU Compliance, Passport SharePoint Sites (recruiting, interviewers) Evaluation, Safety Communications Coaching Number of impressions xx xx xx Number of interviews / year Number delivered per year xx xx xx xx xx xx Twice yearly plus regular check-ins xx xx xx xx Visits / daily Number of ads, Year Yearly Communication Communication Events Events IT systems, email, tools Courses Communication Unique Web sites recruiting fairs events Web sites visits daily xx External communication Employee • Attract • Attract • Attract • Attract • Attract • Attract • Attract • Engage • Engage • Engage • Engage • Engage • Engage • Retain • Engage • Engage life cycle • Engage • Engage • Engage • Engage • Retain • Retain • Retain • Retain • Retain • Retain • Retain • Retain stage • Retain • Retain • Reward • Reward Design UI, architecture Ad templates Banners, flyers, Templated materials Various Various Templates, Templates, Templates, Templates, PPT templates, Tone of voice, Design and Templated Tone of voice, Home page system job description tone of voice, tone of voice, tone of voice, tone of voice, nomenclature branded layout production, brochure, email branded layout template description templates branded layout branded layout branded layout branded layout fulfillment via self-service Engagement Yes Yes No Yes No No No Yes No No No No Yes Yes Yes No impact H/M/L IT to non-IT Non-IT Non-IT Non-IT IT and non-IT Non-IT Non-IT Non-IT Non-IT IT and non-IT IT and non-IT IT and non-IT Non-IT Non-IT Non-IT managed support systemsEmployee life cycle stage diagram: • Attract • Engage • Retain • Reward*Brand image impact: N + MES = High, medium or low impact N = Number of impressions MES = Member experience stages

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