S Short for web log. Blogs are a form of publishing. A blogger is someone who regularly uses a blog to publish content (text, photographs, illustrations or video) to the Internet. A blog is a personal online web space where users can write their thoughts and anything else they want.
What kind of blog you start depends on what your interests are
personalprofessionalguidetechnicalcollaboration It’s your blog YOU DECIDE
WHY BLOG?? Blogs offer photography buyers a chance to discover the personality behind the portfolio they are viewing. Many photographers have enhanced their careers using blogs to share valuable information. Blogging photographers also reap the benefits of SEO (search engine optimization), which makes it easier for photography buyers to find them. Blogs allow you to share your knowledge on a certain subject in order to inform and educate others, as well. It’s fun and FREE!
There are three main types of blogging platforms: WordPress, Blogger and Typepadoffer traditional, full-service long-form blogging platforms. These platforms are flexible and provide custom functionality. Tumblr and Posterousare designed for short-form blogging. They are commonly used for short posts, quick updates, and photography projects. Many bloggers working on 365 projects (posting a photograph a day for a year) use these platforms for their ease of use. Micro-blogging is very popular. The most widely known micro-blog platform is Twitter. Twitter is not designed for self-hosting and limits the blogger to 140 characters. Although it is a great platform to share your blog posts, it is not the answer to a photographer’s blogging needs.
remember the No. 1 RULE The No. 1 rule when selecting a topic is to write what you are passionate about and what you know best. Don’t blog just because someone told you it would be a good idea.
Blogging is all about individuals reaching out to other individuals. Having a blog has its own set of advantages: new business Freedom of expression advertising platform seo networking
What is your brand? Remember, whatever the look, style and content found on your blog is a reflection of you and your company
A blog hosted by a blog service would look like this: http://yourname.wordpress.com or http://yourname.blogspot.comA self-hosted blog (HTML) would look like this: http://www.yourblogname.com or http://blog.yourwebsite.com
Most blog platforms supply basic themes from which to choose. Many are customizable if you know a little HTML. If you know a lot of HTML and CSS, you can create your own theme. Search Google for themes designed for the platform you are using for additional options. Hiring a designer might be your best bet, especially if you want to keep the look of your blog consistent with your main website.Here are some theme resources for the photographer: graphpaperpress.com — WordPress www.madebymadeline.com — Blogger
BLOG CONTENT 1. create a style that is consistent with your branding 2. establish an open, credible tone 3. schedule weekly updating of blog - ideally, a few times a week; 4. include weblinks of other website and blogs; 5. blog post should be in the "first person; 6. focus on the business blog objective; and 7. maintain an honest, engaging conversational quality. UPDATE REGULARLY
YOUR BLOG IS MEANT TO BLUR THE LINES BETWEEN PROFESSIONAL AND PERSONAL (IN MOST CASES) USING THE PLATFORM TO EXPRESS YOURSELF AND FURTHER DETAILS ABOUT YOUR PHOTOGRAPHY (who, what, when, where , why)
SEO or search engine optimization is a natural benefit of blogging (unlike a stagnant website) Regularly updated, key word-rich information is like candy to search engine spiders. The more you blog and share high-quality information, the better the SEO results and the more traffic to your sites.
Make it easy for readers to share your posts. Twitter, Facebook, and other social media buttons are important so visitors can deliver your posts to their favorite social media platform