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From idea to opportunity
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From idea to opportunity

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Transcript

  • 1. From Idea to OpportunityIra Solovyova,Dmitra Kyianytsia,Alexander Zezulinsky Stanford 2012, Technology Entrepreneurship Intelliart team presented
  • 2. The problem is too much information in our social life Insight “It’s hard too manage all my networks”. I’m too busy ;(
  • 3. Our productValue proposition
  • 4. We provide you easy way to be in touch with all your friends
  • 5. You can manage allyour networksfrom single place!
  • 6. You can see allupdates from socialnetworks in oneplace
  • 7. We saveyour time!
  • 8. Our customers - People who use 3+ social networks
  • 9. And business segment – companies! (marketing/sales/promotions)
  • 10. How do we reach our customers to make them aware of our product? Service is absolutely free for personal usage
  • 11. How it works
  • 12. One message – many updates
  • 13. How we were testing the value proposition with customers?!Questions with Google form:1. Which social networks and services do you use?2. Is it a problem for you to manage all your networks and services?3. Would you like to have single profile to manage all social networks accounts?
  • 14. Results and market opportunity (what we have learned) Networks popularity is congruous
  • 15. People actually experience some problems with those quantity of accounts
  • 16. What we learned from face-to- face customer meetingsEach person has own environment of services he use to manage dataBut nearly everyone has integration problem with instant data flowMany people are ready to pay for service if it would solve integration problem in his environment
  • 17. There are lots of data we manageAnd actually any service can be plugged into our infrastructure to push and get updates
  • 18. Final