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    • 1. TOP 10 Learning Questions for Chapter 10 Crafting The Brand Position (D)evout - Mary Josette Enriquez December 16,2011 www.maryjosetteienriquez.blogspot.com
    • 2. The result of positioning is the successful creating of a _________ a cogent reason why the target market should buy the product a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
    • 3. The result of positioning is the successful creation of a _________, a compelling reason why the target market should buy the product. a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
    • 4. Know the value of your product with your customers www.maryjosetteienriquez.blogspot.com The result of position is the successful creation of a customer-focused value proposition, a cogent reason why the target market should buy the product. Positioning requires that similarities and difference between brands be defined and communicated.
    • 5. The result of positioning is the successful creating of a _________ a cogent reason why the target market should buy the product a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
    • 6. The result of positioning is the successful creation of a _________, a compelling reason why the target market should buy the product. a. an excellent promotional campaign b. customer-focused value proposition c. demand channel d. everyday low pricing e. strategic window of opportunity www.maryjosetteienriquez.blogspot.com
    • 7. TOP 10 Learning Questions for (Chapter 12) LU, QINGJUAN December 16, 2011 Chapter 12 Setting Product Strategy
    • 8. 5. Tide detergent comes in two scents and two additives creating variation with the brand. This refers to the _____ of the product mix.
      • Depth
      • Length
      • Width
      • Consistency
      • Breath
    • 9. 5. Tide detergent comes in several variations – nature fresh/ original scent and with or without bleach. This is known as the _____ of the product mix.
      • Depth
      • Length
      • Width
      • Consistency
      • Breath
    • 10. Product Systems and Mixes
      • The Width of a product mix refers to how many different product lines the company caries.
      • The Length of a product mix refers to the total number of items in the mix.
      • If Tide comes in two scents, two formulations and two additives, Tide has a depth of eight because there are eight distinct variants.
      • The Consistency of the product mix refers to how closely related the various product lines are in end use.
      11
    • 11. 5. Tide detergent comes in two scents and two additives creating variation with the brand. This refers to the _____ of the product mix.
      • Depth
      • Length
      • Width
      • Consistency
      • Breath
    • 12. 5. Tide detergent comes in several variations – nature fresh/ original scent and with or without bleach. This is known as the _____ of the product mix.
      • Depth
      • Length
      • Width
      • Consistency
      • Breath
    • 13. TOP 10 Learning Questions for Setting Product Strategy 12 Adventurer Alex Go 12.16.11
    • 14. 3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts.
      • Form
      • Style
      • Design
      • Customization
      • None of the above
      http://lexgo-passionforlife.blogspot.com/
    • 15. There are several ways that a product can differentiate itself from the competition
      • Form, Style, Design & Customization are some of the product aspects marketers use to stand out.
      http://lexgo-passionforlife.blogspot.com/
    • 16. Only design covers the totality of the product features
      • Form
      • Style
      • Customization
      • Design
      http://lexgo-passionforlife.blogspot.com/ Either specific to shape, size, look & feel, custom made Total features
    • 17. 3. It is the total features that affect how a product looks, feels, and functions in terms of customer req’ts.
      • Form
      • Style
      • Design
      • Customization
      • None of the above
      http://lexgo-passionforlife.blogspot.com/
    • 18. 7. Which of the following are not essential for product packaging?
      • Convey descriptive and persuasive information
      • Identify the brand
      • Display product image
      • Assist at-home storage
      http://lexgo-passionforlife.blogspot.com/
    • 19. Packaging is all activities of designing and producing the container for a product
      • 5 objectives must be achieved in packaging:
        • Convey descriptive and persuasive information
        • Identify the brand
        • Assist at-home storage
        • Facilitate product transportation and protection
        • Aid product consumption
      http://lexgo-passionforlife.blogspot.com/
    • 20. Product content photo is not necessary. http://lexgo-passionforlife.blogspot.com/
    • 21. 7. Which of the following are not essential for product packaging?
      • Convey descriptive and persuasive information
      • Identify the brand
      • Display product photo
      • Assist at-home storage
      http://lexgo-passionforlife.blogspot.com/
    • 22. TOP 10 Learning Questions for For Chapter 13 Designing and Managing Services Foglight Carlos Gonzaga December 15, 2011
    • 23. 4. The employees' skill in serving the client describes
      • Interactive Marketing
      • Direct Marketing
      • Internal Marketing
      • External Marketing
      • Guerilla Marketing
    • 24. 4. It is described as employees' skill in serving the client
      • Interactive Marketing
      • Direct Marketing
      • Internal Marketing
      • External Marketing
      • Guerilla Marketing
    • 25. Three Types of Marketing in Service Industries External marketing describes the normal work of preparing, pricing, distributing, and promoting the service to customers. Internal marketing describes training and motivating employees to serve customers well.
    • 26. Three Types of Marketing in Service Industries Interactive marketing describes the employees' skill in serving the client. Clients judge service not only by its technical quality (Was the surgery successful?), but also by its functional quality (Did the surgeon show concern and inspire confidence?).
    • 27. 4. The employees' skill in serving the client describes
      • Interactive Marketing
      • Direct Marketing
      • Internal Marketing
      • External Marketing
      • Guerilla Marketing
    • 28. 4. It is described as employees' skill in serving the client
      • Interactive Marketing
      • Direct Marketing
      • Internal Marketing
      • External Marketing
      • Guerilla Marketing
    • 29. Chapter 14 Developing Pricing Strategies and Programs http://huaijunli.blogspot.com/
    • 30. Question 2
      • Please give the proper sequence in setting price initially for the products or services
      • 1.Deterimne demand 2.select the price objective 3.analyze
      • competitor price mix 4.select final price 5.select price method 6.estimate costs
      • A 2 1 6 3 5 4
      • B 1 2 6 3 54
      • C 1 2 3 6 5 4
      • D 2 1 3 6 5 4
      • E 1 2 3 6 4 5
    • 31. Question 2
      • Arrange the 6 steps of product price setting according to its proper order
      • 1.Deterimne demand
      • 2.Select the price objective
      • 3.Analyze competitor price mix
      • 4.Select final price
      • 5.Select price method
      • 6.Estimate costs
      A. 2 1 6 3 5 4 B. 1 2 6 3 5 4 C. 1 2 3 6 5 4 D. 2 1 3 6 5 4 E. 1 2 3 6 4 5
    • 32. Analysis
      • The company first decides where it wants to position its market offering. The clearer a firm’s objectives, the easier it is to set price.
      • Each price will lead to a different level of demand and will therefore have a different impact on a company’s marketing objectives
      • Demand sets a ceiling on the price the company can charge for its product. Costs the floor
      • The firm should first consider the nearest competitor’s price
      • Given the customers’ demand schedule,the cost function, and competitors’ prices,the company is now ready to select a price
      • Pricing methods narrow the range from which the company must select its final price
    • 33. Answer
      • Please give the proper sequence in setting price initially for the products or services
      • 1.Deterimne demand 2.select the price objective 3.analyze
      • competitor price mix 4.select final price 5.select price method 6.estimate costs
      • A 2 1 6 3 5 4
      • B 1 2 6 3 54
      • C 1 2 3 6 5 4
      • D 2 1 3 6 5 4
      • E 1 2 3 6 4 5
    • 34. Question 2
      • Arrange the 6 steps of product price setting according to its proper order
      • 1.Deterimne demand
      • 2.Select the price objective
      • 3.Analyze competitor price mix
      • 4.Select final price
      • 5.Select price method
      • 6.Estimate costs
      A. 2 1 6 3 5 4 B. 1 2 6 3 5 4 C. 1 2 3 6 5 4 D. 2 1 3 6 5 4 E. 1 2 3 6 4 5
    • 35. Top 10 Concepts Managing Retailing, Wholesaling, & Logistics CH 16 Roger C. Mabag December 15, 2011 http://upwarddodger.blogspot.com/
    • 36. 1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use.
      • Retailing
      • Retailer
      • Retail Store
      • Marketing
      http://upwarddodger.blogspot.com/
    • 37. 1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use.
      • Retailing
      • Trading
      • Wholesaling
      • Direct Marketing
      http://upwarddodger.blogspot.com/
    • 38. Retailing is…
      • Retailing includes all the activities in selling goods or services directly to final consumers for personal, non business use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing.
      http://upwarddodger.blogspot.com/
    • 39.
      • Any organization selling to final consumers-whether it is a manufacturer, wholesaler, or retailer-is doing retailing. It doesn't matter how the goods or services are sold (in person, by mail, telephone, vending machine, or on the Internet) or where (in a store, on the street, or in the consumer's home).
      http://upwarddodger.blogspot.com/
    • 40. 1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use.
      • Retailing
      • Retailer
      • Retail Store
      • Marketing
      http://upwarddodger.blogspot.com/
    • 41. 1. This includes all the activities in selling goods or services directly to final consumers for personal, non business use.
      • Retailing
      • Trading
      • Wholesaling
      • Direct Marketing
      http://upwarddodger.blogspot.com/
    • 42. TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com
    • 43. 3. IMC’s ultimate goal is to build brand equity which is composed of the following except:
      • Brand awareness
      • Brand barriers
      • Brand image
      • Brand responses
      • Brand relationships
      http://kathleenmamaradlo.blogspot.com
    • 44. 3. Brand equity is composed of the following except:
      • Brand awareness
      • Brand barriers
      • Brand image
      • Brand responses
      • Brand relationships
      http://kathleenmamaradlo.blogspot.com
    • 45. IMC builds brands http://kathleenmamaradlo.blogspot.com
    • 46. IMC builds brands http://kathleenmamaradlo.blogspot.com Brand Barriers refer to the obstacles encountered by a brand in entering the market
    • 47. 3. IMC’s ultimate goal is to build brand equity which is composed of the following except:
      • Brand awareness
      • Brand barriers
      • Brand image
      • Brand responses
      • Brand relationships
      http://kathleenmamaradlo.blogspot.com
    • 48. 3. Brand equity is composed of the following except:
      • Brand awareness
      • Brand barriers
      • Brand image
      • Brand responses
      • Brand relationships
      http://kathleenmamaradlo.blogspot.com
    • 49. 8. For a personal and credible approach, which of the marketing communications below should one use?
      • Direct Marketing
      • Public Relations and Publicity
      • Events and Experiences
      • Word-of-mouth
      • Advertising
      http://kathleenmamaradlo.blogspot.com
    • 50. 8. Marketers use this method of marketing communications for a more personal and credible approach.
      • Direct Marketing
      • Public Relations and Publicity
      • Events and Experiences
      • Word-of-mouth
      • Advertising
      http://kathleenmamaradlo.blogspot.com
    • 51. Word-of-Mouth
      • Word-of-Mouth Marketing
      • Credible
      • Personal
      • Timely
      http://kathleenmamaradlo.blogspot.com
    • 52. Word-of-Mouth
      • Word-of-Mouth Marketing
      • Credible
      • Personal
      • Timely
      Word-of-mouth is considered to be a very personal approach as compared to the other components of the marketing mix because it stresses how great personal influence can be. http://kathleenmamaradlo.blogspot.com
    • 53. 8. For a personal and credible approach, which of the marketing communications below should one use?
      • Direct Marketing
      • Public Relations and Publicity
      • Events and Experiences
      • Word-of-mouth
      • Advertising
      http://kathleenmamaradlo.blogspot.com
    • 54. 8. Marketers use this method of marketing communications for a more personal and credible approach.
      • Direct Marketing
      • Public Relations and Publicity
      • Events and Experiences
      • Word-of-mouth
      • Advertising
      http://kathleenmamaradlo.blogspot.com
    • 55. TOP 10 Learning Concepts Ch 18 Managing Mass Communications Ching D. Marcial December 22, 2011 www.chingmarcial.blogspot.com
    • 56. Product placement is an example of alternative advertising options which aims for the following , EXCEPT
      • A. Reach a precise and captive audience in a cost effective manner
      • B. Provide simple and direct message
      • C. Enhance brand image and brand awareness
      • D. Assure consumers of tangible consumer benefits
      www.chingmarcial.blogspot.com Question 4
    • 57. The Coca Cola glass in American Idol talent show is a good example of product placement which aims to do the following except:
      • A. Reach a precise and captive audience in a cost effective manner
      • B. Provide simple and direct message
      • C. Enhance brand image and brand awareness
      • D. Assure consumers of tangible consumer benefits
      www.chingmarcial.blogspot.com Question 4
    • 58. www.chingmarcial.blogspot.com Concept Alternative Advertising Options
      • can often reach a very precise and captive audience in a cost-effective manner
      • The message must be simple direct and effective
    • 59. www.chingmarcial.blogspot.com Concept Explanation Alternative Advertising Options Place Advertising Product Placement Point of Purchase
    • 60. Product placement is an example of alternative advertising options which aims for the following , EXCEPT
      • A. Reach a precise and captive audience in a cost effective manner
      • B. Provide simple and direct message
      • C. Enhance brand image and brand awareness
      • D. Assure consumers of tangible consumer benefits
      www.chingmarcial.blogspot.com Answer 4
    • 61. The Coca Cola glass in American Idol talent show is a good example of product placement which aims to do the following except:
      • A. Reach a precise and captive audience in a cost effective manner
      • B. Provide simple and direct message
      • C. Enhance brand image and brand awareness
      • D. Assure consumers of tangible consumer benefits
      www.chingmarcial.blogspot.com Question 4