Social Media Bootcamp     Today’s digital marketing toolkit         For clients and friends of Alexander’s                ...
Page 2                                   Live blogging                                     I’m @codella                   ...
Page 3                 a smorgasbordAlexanders.com | PeteCodella.com
Page 4Alexanders.com | PeteCodella.com   bit.ly/UbZWYi
Page 5                                                  1                                   82.6% of Internet users use se...
Page 6                                    2             70% of the links search users click on are organicAlexanders.com |...
Page 7                                      3                                 75% of users               never scroll past...
Page 8                                              4                             80% of search engine users say they     ...
Page 9                                              5                                   93% of online experiences         ...
Page 10                                             6                         Search is the #1 driver of traffic to sites,...
Page 11                                       7                   For Google, 18% of organic clicks go to #1              ...
Page 12                                         8           42% of all searchers click on the top-ranked result           ...
Page 13                                            9                             39% of customers come from searchAlexande...
Page 14                                   10          50% of consumers are more likely to click on a        search result ...
Page 15                                   Optimize your websiteAlexanders.com | PeteCodella.com
Page 16Alexanders.com | PeteCodella.com
Page 17Alexanders.com | PeteCodella.com
Page 18Alexanders.com | PeteCodella.com   from NPR’s Wait, Wait Don’t Tell Me – 10.22.11
The GoogleGolden Triangle
Page 20Alexanders.com | PeteCodella.com
Page 21                                    website                                     blog                               ...
Page 22Alexanders.com | PeteCodella.com   bit.ly/keywordtool01
Page 23                                   Your top 25             Identify the top 25-30 keywords and phrases for         ...
Page 24                                   Know your rank             Periodically identify how many of the first page     ...
Page 25Alexanders.com | PeteCodella.com   google.com/analytics
Page 26                                   Other metrics        In addition to Analytics, measure social media        engag...
Page 27Alexanders.com | PeteCodella.com
Page 28                                   Monitoring via RSS        •     Gmail account        •     Google Reader        ...
Page 29Alexanders.com | PeteCodella.com
Page 30Alexanders.com | PeteCodella.com
Page 31Alexanders.com | PeteCodella.com
Page 32Alexanders.com | PeteCodella.com
Page 33Alexanders.com | PeteCodella.com
Page 34           Search optimization through         social media channel publishingAlexanders.com | PeteCodella.com
Page 35                                   Content   ContextAlexanders.com | PeteCodella.com
Page 36                                   Content curationAlexanders.com | PeteCodella.com
Page 37Alexanders.com | PeteCodella.com
Page 38Alexanders.com | PeteCodella.com
Page 39                                   Plan your publishing                          Identify content – an editorial ca...
Page 40                                   Not just for the youngAlexanders.com | PeteCodella.com
Page 41Alexanders.com | PeteCodella.com
Page 42                          Facebook is for people . . .                                   It’s also for brands.Alexa...
Page 43Alexanders.com | PeteCodella.com   bit.ly/PPvk1m
Page 44                                   What to post        •     Links to important Web pages        •     Blog posts  ...
Page 45                                   Practical matters        • Identify the objective for the page                – ...
Page 46Alexanders.com | PeteCodella.com
Page 47Alexanders.com | PeteCodella.com
Page 48Alexanders.com | PeteCodella.com
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Page 54Alexanders.com | PeteCodella.com
Page 55Alexanders.com | PeteCodella.com   bit.ly/11CH3TV
Page 56Alexanders.com | PeteCodella.com
Page 57                                   Google+ vs. Facebook        •     Circles – more intuitive        •     Hangout ...
Page 58                                   Tips        •     Use your CEO as a community manager        •     Host hangouts...
Page 59                                   Search        • It’s Google!        • Google+ pages are excellent for search    ...
Page 60                                         SEO = People                                   rely on their social connec...
Page 61Alexanders.com | PeteCodella.com
Page 62Alexanders.com | PeteCodella.com
Page 63Alexanders.com | PeteCodella.com
Page 64Alexanders.com | PeteCodella.com
Page 65Alexanders.com | PeteCodella.com
Page 66                                   First things first        •     Profiles – 100% complete        •     Company pr...
Page 67Alexanders.com | PeteCodella.com
Page 68Alexanders.com | PeteCodella.com
Page 69Alexanders.com | PeteCodella.com
Page 70Alexanders.com | PeteCodella.com
Page 71Alexanders.com | PeteCodella.com
Page 72Alexanders.com | PeteCodella.com
Page 73                                   MicrobloggingAlexanders.com | PeteCodella.com
Page 74                                   A few Twitter tools                                        TweetDeck            ...
Page 75Alexanders.com | PeteCodella.com
Page 76Alexanders.com | PeteCodella.com
Page 77Alexanders.com | PeteCodella.com
Page 78Alexanders.com | PeteCodella.com
Page 79Alexanders.com | PeteCodella.com   search.twitter.com
Page 80Alexanders.com | PeteCodella.com
Page 81Alexanders.com | PeteCodella.com
Page 82Alexanders.com | PeteCodella.com   bing.com/social
Page 83Alexanders.com | PeteCodella.com
Page 84Alexanders.com | PeteCodella.com
Page 85Alexanders.com | PeteCodella.com
Page 86Alexanders.com | PeteCodella.com
Page 87                          you can follow: pins, boards, peopleAlexanders.com | PeteCodella.com
Page 88                                   you can addAlexanders.com | PeteCodella.com
Page 89                                   Content types        •     Images that show detail, close-ups        •     Infog...
Page 90                                   Search optimization                                                         capt...
Page 91                                   add the Pin it button                                    to all your contentAlex...
Page 92Alexanders.com | PeteCodella.com
Page 93                                      management tool, stats                                   your Pinterest influ...
Page 94Alexanders.com | PeteCodella.com
Page 95Alexanders.com | PeteCodella.com
Page 96Alexanders.com | PeteCodella.com
Page 97                                    Why blog?        •     Search optimization benefits        •     Be a thought l...
Page 98                                   Business blogging stats        • Companies that blog get 55% more Web traffic   ...
Page 99                                   Why WordPress?        •     Open source        •     Inexpensive        •     Se...
Page 100                                   Naming strategy        1.       Standalone domain        2.       Subdomain    ...
Page 101                                   Publishing guidelines        • Focus        • 200-300 words per post        • B...
Page 102Alexanders.com | PeteCodella.com
Page 103Alexanders.com | PeteCodella.com
Page 104Alexanders.com | PeteCodella.com
Page 105Alexanders.com | PeteCodella.com
Page 106Alexanders.com | PeteCodella.com
Page 107                                   Open dialogue        • Use the blog as a platform to have an          open, hon...
Page 108Alexanders.com | PeteCodella.com
Page 109Alexanders.com | PeteCodella.com
Page 110Alexanders.com | PeteCodella.com
Page 111                                   YouTube stats        • #2 search engine worldwide        • 3rd most traffic wor...
Page 112Alexanders.com | PeteCodella.com   youtube.com/t/press_statistics
Page 113                                   YouTube for business        • It’s your free online advertising channel        ...
Page 114Alexanders.com | PeteCodella.com
Page 115Alexanders.com | PeteCodella.com
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Page 123Alexanders.com | PeteCodella.com
Page 124                                   Tumblr tips        • Post high-quality images to promote products        • Post...
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Page 131Alexanders.com | PeteCodella.com
Page 132Alexanders.com | PeteCodella.com
Page 133Alexanders.com | PeteCodella.com
Page 134            Current trends and resourcesAlexanders.com | PeteCodella.com
Page 135Alexanders.com | PeteCodella.com
Page 136Alexanders.com | PeteCodella.com
Page 137Alexanders.com | PeteCodella.com
Page 138Alexanders.com | PeteCodella.com   wiki.beingpeterkim.com
Page 139Alexanders.com | PeteCodella.com
Page 140Alexanders.com | PeteCodella.com   SocialMediaGovernance.com
Page 141                                   10 steps for businesses        1. Claim your name on as many platforms as possi...
Page 142                                   10 steps for businesses        6.  Give VIP treatment to your social media frie...
Page 143         7 steps to free Internet monitoring        1.       Google Search — set the baseline for your keyword(s) ...
Page 144                        Monitoring and measurement                Alexa                  alexa.com                ...
Page 145                        Monitoring and measurement                Cymfony              cymfony.com                ...
Page 146                        Monitoring and measurement                Lithium              lithium.com                ...
Page 147                        Monitoring and measurement                Trackur                trackur.com              ...
Page 148                                   Internet search              Bing Social                 bing.com/social       ...
Page 149                                   Questions, comments and                                   discussionAlexanders....
Page 150Alexanders.com | PeteCodella.com   about.me/petecodella
Page 151                                    Pete Codella, APR                                   Accredited in Public Relat...
Social Media Bootcamp: Today's digital marketing toolkit
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Pete Codella, APR presents at Alexander's Academy professional development master class on Dec. 5, 2012. These are the presentation slides for the event hosted at FranklinCovey in Salt Lake City and presented by Alexander's, a multi-channel print and marketing firm in Lindon, Utah.

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Social Media Bootcamp: Today's digital marketing toolkit

  1. 1. Social Media Bootcamp Today’s digital marketing toolkit For clients and friends of Alexander’s by Pete Codella, APRAlexander’s Vice President of Marketing and Public Relations
  2. 2. Page 2 Live blogging I’m @codella Event hashtag: #Alex2SMBAlexanders.com | PeteCodella.com
  3. 3. Page 3 a smorgasbordAlexanders.com | PeteCodella.com
  4. 4. Page 4Alexanders.com | PeteCodella.com bit.ly/UbZWYi
  5. 5. Page 5 1 82.6% of Internet users use searchAlexanders.com | PeteCodella.com
  6. 6. Page 6 2 70% of the links search users click on are organicAlexanders.com | PeteCodella.com
  7. 7. Page 7 3 75% of users never scroll past the first page of search resultsAlexanders.com | PeteCodella.com
  8. 8. Page 8 4 80% of search engine users say they occasionally/rarely/never click on the sponsored search resultsAlexanders.com | PeteCodella.com
  9. 9. Page 9 5 93% of online experiences begin with a search engineAlexanders.com | PeteCodella.com
  10. 10. Page 10 6 Search is the #1 driver of traffic to sites, beating social media by 300%Alexanders.com | PeteCodella.com
  11. 11. Page 11 7 For Google, 18% of organic clicks go to #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 positionAlexanders.com | PeteCodella.com
  12. 12. Page 12 8 42% of all searchers click on the top-ranked result compared to PPC clicks When searching, only 23% click a PPC linkAlexanders.com | PeteCodella.com
  13. 13. Page 13 9 39% of customers come from searchAlexanders.com | PeteCodella.com
  14. 14. Page 14 10 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results pageAlexanders.com | PeteCodella.com
  15. 15. Page 15 Optimize your websiteAlexanders.com | PeteCodella.com
  16. 16. Page 16Alexanders.com | PeteCodella.com
  17. 17. Page 17Alexanders.com | PeteCodella.com
  18. 18. Page 18Alexanders.com | PeteCodella.com from NPR’s Wait, Wait Don’t Tell Me – 10.22.11
  19. 19. The GoogleGolden Triangle
  20. 20. Page 20Alexanders.com | PeteCodella.com
  21. 21. Page 21 website blog newsroomAlexanders.com | PeteCodella.com
  22. 22. Page 22Alexanders.com | PeteCodella.com bit.ly/keywordtool01
  23. 23. Page 23 Your top 25 Identify the top 25-30 keywords and phrases for your people, products, brands and servicesAlexanders.com | PeteCodella.com
  24. 24. Page 24 Know your rank Periodically identify how many of the first page search results (for your top keywords) are due to your online publishing effortsAlexanders.com | PeteCodella.com
  25. 25. Page 25Alexanders.com | PeteCodella.com google.com/analytics
  26. 26. Page 26 Other metrics In addition to Analytics, measure social media engagement like: • Content published and shared • Follows • Likes • Comments and discussions • RetweetsAlexanders.com | PeteCodella.com
  27. 27. Page 27Alexanders.com | PeteCodella.com
  28. 28. Page 28 Monitoring via RSS • Gmail account • Google Reader • Google Blog and News Search • Twitter Search • any online search with an RSS optionAlexanders.com | PeteCodella.com
  29. 29. Page 29Alexanders.com | PeteCodella.com
  30. 30. Page 30Alexanders.com | PeteCodella.com
  31. 31. Page 31Alexanders.com | PeteCodella.com
  32. 32. Page 32Alexanders.com | PeteCodella.com
  33. 33. Page 33Alexanders.com | PeteCodella.com
  34. 34. Page 34 Search optimization through social media channel publishingAlexanders.com | PeteCodella.com
  35. 35. Page 35 Content ContextAlexanders.com | PeteCodella.com
  36. 36. Page 36 Content curationAlexanders.com | PeteCodella.com
  37. 37. Page 37Alexanders.com | PeteCodella.com
  38. 38. Page 38Alexanders.com | PeteCodella.com
  39. 39. Page 39 Plan your publishing Identify content – an editorial calendar Gather resources – people, technologyAlexanders.com | PeteCodella.com
  40. 40. Page 40 Not just for the youngAlexanders.com | PeteCodella.com
  41. 41. Page 41Alexanders.com | PeteCodella.com
  42. 42. Page 42 Facebook is for people . . . It’s also for brands.Alexanders.com | PeteCodella.com
  43. 43. Page 43Alexanders.com | PeteCodella.com bit.ly/PPvk1m
  44. 44. Page 44 What to post • Links to important Web pages • Blog posts • News releases • In the news items • Videos • Photo galleries • Online presentations • Awards receivedAlexanders.com | PeteCodella.com
  45. 45. Page 45 Practical matters • Identify the objective for the page – Who’s your target audience? – What do you want them to do there? • Goals – How many likes do you want? • Set a vanity URL (facebook.com/username) • Keep it fresh — people expect frequent (like daily) updates • Have fun!Alexanders.com | PeteCodella.com
  46. 46. Page 46Alexanders.com | PeteCodella.com
  47. 47. Page 47Alexanders.com | PeteCodella.com
  48. 48. Page 48Alexanders.com | PeteCodella.com
  49. 49. Page 49Alexanders.com | PeteCodella.com
  50. 50. Page 50Alexanders.com | PeteCodella.com
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  52. 52. Page 52Alexanders.com | PeteCodella.com
  53. 53. Page 53Alexanders.com | PeteCodella.com
  54. 54. Page 54Alexanders.com | PeteCodella.com
  55. 55. Page 55Alexanders.com | PeteCodella.com bit.ly/11CH3TV
  56. 56. Page 56Alexanders.com | PeteCodella.com
  57. 57. Page 57 Google+ vs. Facebook • Circles – more intuitive • Hangout – video chat with groups • Huddle – chat on mobile devices • Location – easily shared on Google+ • Spark – searches for related contentAlexanders.com | PeteCodella.com
  58. 58. Page 58 Tips • Use your CEO as a community manager • Host hangouts, social events • Create circles for notable employees • Use author tags on company blog posts to link to Google+ (and LinkedIn) profilesAlexanders.com | PeteCodella.com
  59. 59. Page 59 Search • It’s Google! • Google+ pages are excellent for search optimization • Also gives your website authorityAlexanders.com | PeteCodella.com
  60. 60. Page 60 SEO = People rely on their social connectivityAlexanders.com | PeteCodella.com
  61. 61. Page 61Alexanders.com | PeteCodella.com
  62. 62. Page 62Alexanders.com | PeteCodella.com
  63. 63. Page 63Alexanders.com | PeteCodella.com
  64. 64. Page 64Alexanders.com | PeteCodella.com
  65. 65. Page 65Alexanders.com | PeteCodella.com
  66. 66. Page 66 First things first • Profiles – 100% complete • Company profile • Join groups (public/private) • List and apply for jobs • Post and answer polls • Link to other channels – SlideShare, Twitter, blogs, etc.Alexanders.com | PeteCodella.com
  67. 67. Page 67Alexanders.com | PeteCodella.com
  68. 68. Page 68Alexanders.com | PeteCodella.com
  69. 69. Page 69Alexanders.com | PeteCodella.com
  70. 70. Page 70Alexanders.com | PeteCodella.com
  71. 71. Page 71Alexanders.com | PeteCodella.com
  72. 72. Page 72Alexanders.com | PeteCodella.com
  73. 73. Page 73 MicrobloggingAlexanders.com | PeteCodella.com
  74. 74. Page 74 A few Twitter tools TweetDeck Bitly Twitter search Topsy Bing social TwellowAlexanders.com | PeteCodella.com
  75. 75. Page 75Alexanders.com | PeteCodella.com
  76. 76. Page 76Alexanders.com | PeteCodella.com
  77. 77. Page 77Alexanders.com | PeteCodella.com
  78. 78. Page 78Alexanders.com | PeteCodella.com
  79. 79. Page 79Alexanders.com | PeteCodella.com search.twitter.com
  80. 80. Page 80Alexanders.com | PeteCodella.com
  81. 81. Page 81Alexanders.com | PeteCodella.com
  82. 82. Page 82Alexanders.com | PeteCodella.com bing.com/social
  83. 83. Page 83Alexanders.com | PeteCodella.com
  84. 84. Page 84Alexanders.com | PeteCodella.com
  85. 85. Page 85Alexanders.com | PeteCodella.com
  86. 86. Page 86Alexanders.com | PeteCodella.com
  87. 87. Page 87 you can follow: pins, boards, peopleAlexanders.com | PeteCodella.com
  88. 88. Page 88 you can addAlexanders.com | PeteCodella.com
  89. 89. Page 89 Content types • Images that show detail, close-ups • Infographics • Contests, promotions • Behind the scenes • Video galleries • Repins from brand champions • Thought leadership • Curation at its finestAlexanders.com | PeteCodella.com
  90. 90. Page 90 Search optimization caption caption caption!Alexanders.com | PeteCodella.com
  91. 91. Page 91 add the Pin it button to all your contentAlexanders.com | PeteCodella.com
  92. 92. Page 92Alexanders.com | PeteCodella.com
  93. 93. Page 93 management tool, stats your Pinterest influence scoreAlexanders.com | PeteCodella.com
  94. 94. Page 94Alexanders.com | PeteCodella.com
  95. 95. Page 95Alexanders.com | PeteCodella.com
  96. 96. Page 96Alexanders.com | PeteCodella.com
  97. 97. Page 97 Why blog? • Search optimization benefits • Be a thought leader • Engage with online constituents and influencers • Provide commentary, news and information (not just about your company) • Platform for a genuine, human voice, not corporate-speakAlexanders.com | PeteCodella.com
  98. 98. Page 98 Business blogging stats • Companies that blog get 55% more Web traffic and 70% more leads than those that dont • B2B companies that blog generate 67% more leads per month than those that don’t • Businesses that blog at least 20 times per month generate 5X more traffic and 4X more leads than those that only blog a few times per monthAlexanders.com | PeteCodella.com marketing.grader.com
  99. 99. Page 99 Why WordPress? • Open source • Inexpensive • Search optimized • Plethora of templates and pluginsAlexanders.com | PeteCodella.com
  100. 100. Page 100 Naming strategy 1. Standalone domain 2. Subdomain 3. A folder on your main domain 4. A free service Examples of strategies 1-4 above: 1. CommunicationTransformed.com 2. Blog.Alexanders.com 3. Alexanders.com/Blog 4. Alexanders.WordPress.comAlexanders.com | PeteCodella.com
  101. 101. Page 101 Publishing guidelines • Focus • 200-300 words per post • Blog at least weekly • Original content – use trending topics as a springboard • Be genuine • Use multimedia • Socialize – make it easy to comment and shareAlexanders.com | PeteCodella.com
  102. 102. Page 102Alexanders.com | PeteCodella.com
  103. 103. Page 103Alexanders.com | PeteCodella.com
  104. 104. Page 104Alexanders.com | PeteCodella.com
  105. 105. Page 105Alexanders.com | PeteCodella.com
  106. 106. Page 106Alexanders.com | PeteCodella.com
  107. 107. Page 107 Open dialogue • Use the blog as a platform to have an open, honest conversation • Moderate comments; don’t delete them just because they’re negative/critical • Always address complaints/criticismsAlexanders.com | PeteCodella.com
  108. 108. Page 108Alexanders.com | PeteCodella.com
  109. 109. Page 109Alexanders.com | PeteCodella.com
  110. 110. Page 110Alexanders.com | PeteCodella.com
  111. 111. Page 111 YouTube stats • #2 search engine worldwide • 3rd most traffic worldwide, behind Facebook and Google • More than 4 billion hours of video watched monthly • 72 hours of video uploaded every minute • Traffic from mobile devices tripled in 2011Alexanders.com | PeteCodella.com
  112. 112. Page 112Alexanders.com | PeteCodella.com youtube.com/t/press_statistics
  113. 113. Page 113 YouTube for business • It’s your free online advertising channel • Search for your keywords, any competition? • Build a video campaign around keywords — must be driven by video title, description and tagsAlexanders.com | PeteCodella.com
  114. 114. Page 114Alexanders.com | PeteCodella.com
  115. 115. Page 115Alexanders.com | PeteCodella.com
  116. 116. Page 116Alexanders.com | PeteCodella.com
  117. 117. Page 117Alexanders.com | PeteCodella.com
  118. 118. Page 118Alexanders.com | PeteCodella.com
  119. 119. Page 119Alexanders.com | PeteCodella.com
  120. 120. Page 120Alexanders.com | PeteCodella.com
  121. 121. Page 121Alexanders.com | PeteCodella.com
  122. 122. Page 122Alexanders.com | PeteCodella.com
  123. 123. Page 123Alexanders.com | PeteCodella.com
  124. 124. Page 124 Tumblr tips • Post high-quality images to promote products • Post news and information in photo form to reach visual thinkers • Add personality to the posts to endear your brand to followers • Give followers behind-the-scenes accessAlexanders.com | PeteCodella.com bit.ly/UjyKbd
  125. 125. Page 125Alexanders.com | PeteCodella.com
  126. 126. Page 126Alexanders.com | PeteCodella.com
  127. 127. Page 127Alexanders.com | PeteCodella.com
  128. 128. Page 128Alexanders.com | PeteCodella.com
  129. 129. Page 129Alexanders.com | PeteCodella.com
  130. 130. Page 130Alexanders.com | PeteCodella.com
  131. 131. Page 131Alexanders.com | PeteCodella.com
  132. 132. Page 132Alexanders.com | PeteCodella.com
  133. 133. Page 133Alexanders.com | PeteCodella.com
  134. 134. Page 134 Current trends and resourcesAlexanders.com | PeteCodella.com
  135. 135. Page 135Alexanders.com | PeteCodella.com
  136. 136. Page 136Alexanders.com | PeteCodella.com
  137. 137. Page 137Alexanders.com | PeteCodella.com
  138. 138. Page 138Alexanders.com | PeteCodella.com wiki.beingpeterkim.com
  139. 139. Page 139Alexanders.com | PeteCodella.com
  140. 140. Page 140Alexanders.com | PeteCodella.com SocialMediaGovernance.com
  141. 141. Page 141 10 steps for businesses 1. Claim your name on as many platforms as possible 2. Pick your poison — decide which tools you’ll use and why 3. Plan your publishing — both content and people resources 4. Build your online networks — this is the new advertising ‘reach’ 5. Listen!Alexanders.com | PeteCodella.com
  142. 142. Page 142 10 steps for businesses 6. Give VIP treatment to your social media friends 7. Create fun, unique, engaging content 8. Be consistent (stick to your plan, #3) and be persistent 9. Engage with your online network to build stronger relationships 10. Monitor, measure and track your involvement; compare it to other initiatives (advertising, events, sales, etc.)Alexanders.com | PeteCodella.com
  143. 143. Page 143 7 steps to free Internet monitoring 1. Google Search — set the baseline for your keyword(s) 2. Create a Gmail account 3. Set-up Google Reader 4. Do a Google Blog and News search 5. Also do a Twitter search (and any others where you can subscribe to the RSS) 6. Add RSS feeds for your search results to your Reader 7. Also, subscribe to Google Alerts*Alexanders.com | PeteCodella.com
  144. 144. Page 144 Monitoring and measurement Alexa alexa.com Alterian socialmedia.alterian.com Argyle Social argylesocial.com BackTweets backtweets.com BlogPulse blogpulse.com BoardTracker boardtracker.com Brandwatch brandwatch.com Collective Intellect collectiveintellect.com Compete compete.com CustomScoop customscoop.com CyberAlert cyberalert.comAlexanders.com | PeteCodella.com
  145. 145. Page 145 Monitoring and measurement Cymfony cymfony.com Delicious delicious.com Digg digg.com FeedBurner feedburner.com Filtrbox filtrbox.com Fliptop fliptop.com Google Alerts google.com/alerts Google Analytics analytics.google.com Google Trends google.com/trends IceRocket icerocket.com Klout klout.comAlexanders.com | PeteCodella.com
  146. 146. Page 146 Monitoring and measurement Lithium lithium.com Quantcast quantcast.com Quarkbase quarkbase.com Radian6 radian6.com Sentiment360 sentiment360.com SM2 by Techrigy techrigy.com Social Mention socialmention.com Social Oomph socialoomph.com SWIX swixhq.com Sysomos sysomos.com Technorati technorati.comAlexanders.com | PeteCodella.com
  147. 147. Page 147 Monitoring and measurement Trackur trackur.com TweetBeep tweetbeep.com Visible Technologies visibletechnologies.com Website Grader websitegrader.com Wikiscanner wikiscanner.virgil.gr Wordle wordle.net Xinu xinureturns.com YouTube youtube.com ZoomInfo zoominfo.comAlexanders.com | PeteCodella.com
  148. 148. Page 148 Internet search Bing Social bing.com/social Google google.com MSN msn.com WolframAlpha wolframalpha.com Yahoo yahoo.comAlexanders.com | PeteCodella.com
  149. 149. Page 149 Questions, comments and discussionAlexanders.com | PeteCodella.com
  150. 150. Page 150Alexanders.com | PeteCodella.com about.me/petecodella
  151. 151. Page 151 Pete Codella, APR Accredited in Public Relations TXT prpete to 50500 for my SMS business card by Contxts.comAlexanders.com | PeteCodella.com
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