“Interactive work that no oneinteracts with is a problem.Don’t confuse the user, providea clear call-to-action.”Excerpt from Boulder Digital Works #10rulesCaT NYC 2010
GET IT DONE. MAKE IT WORK.The steps are easy.• Determine the front-end technology?• Where will it live?• Managing post-launch?• Structure? Will there be dev and staging?• How will production be managed?
QUESTIONHAVE YOU BUILT ANYTHING?
de·con·struct /ˌdēkənˈstrəkt/ Analyze (a text or a linguistic or conceptual system)by deconstruction, typically in order to expose itshidden internal assumptions and contradictionsand subvert its apparent signiﬁcance or unity(in general use) Dismantle
“Digital production is not just sending aﬁle to the other ﬂoor to be printed. Youneed to sit down and talk to your teamabout the technology needs at the startof the project. Have your technologistsin the creative and strategy sessions.It’s not a bolt-on at the end.”Alexander Rea
“Do more planning in thebeginning so there is lesswork needed at the end.”Alexander Rea
BREAKING IT DOWNTHE ELEMENTS
THERE IS NOSILVER BULLETEVERY PROJECT IS DIFFERENT
MAKE IT WORKThe steps are easy. There are pitfalls everywhere. Never make assumptions. Everyproject is different.• What does this thing do?• Where will this live and for how long?• Does the content need to be updated often?• Determine the front-end technology?• Where will it live?• Managing post-launch?• Structure? Will there be dev and staging?• How will production be managed?
THE ELEMENTS OF THE PROJECT Hosting Front-end Workﬂow 1 3 5 Ho Fr Wo Back-end Measure Scale 2 4 6 Ba Me Sc
7001. HOSTING SOLUTIONAMAZON’S SERVICES 560PROVIDED AN 420AMAZING ABILITY TO 280MEET DEMAND 140 0 AVERAGE TRAFFIC 24 HOUR TRAFFIC FROM MEDIA BUY
1. HOSTING SOLUTION
2. BACK-END SOLUTIONWORDPRESS WAS CHOSEN FOR IT’S VERSATILITY
2. BACK-END SOLUTIONWORDPRESS WAS CHOSEN FOR IT’S VERSATILITY• Supported by a global-community• Built on a standards-based framework• Ability for non-developers to update
1. FRONT-END OPTIONSHTML OR FLASH
1. FRONT-END SOLUTIONHTML OR FLASH
1. MEASURE SOLUTIONGOOGLE ANALYTICS
1. WORKFLOW SOLUTIONWEBBASED AND INSTANT MESSAGING SMALL TEAMS
PITFALLS AREEVERYWHEREBUT NOT HIDDEN
BUILD ITRIGHT THEFIRST TIMEOR BUILD IT TWICE
FOLLOW AT LEAST THESE@darrelwhitelaw @malbonnington@bastholm @vanhoven@rachelsterne @ischafer@baratunde @rickwebb@grokstar @cindygallop
ECOSYSTEMWhen you think of your content as part of a whole you might ﬁnd yourself creating abetter experience for your audience.• Detail drill-down (TBD)
Pushed to Facebook user’s wall Pushed to Twitter user’s stream Shared and OpenGraphed on Facebook Shared on Twitter Indexed by search engines COMMENTS Shared on Facebook BODY TEXT OpenGraphed on Facebook Indexed by search engines IMAGE NAMES Subscribed and shared RSS Indexed by search engines CONTENT URL SITEMAP Liked on Facebook Shared on Facebook HEADLINE OpenGraphed on Facebook Shared on Twitter Submitted to Google Indexed by search engines Submitted to Bing! Shortened by Bit.ly Indexed by search engines Linked to from external sites Shared on Facebook OpenGraphed on Facebook Shared on TwitterSKINNY Content Ecosystem 1.0By Alexander Rea Indexed by search engines SKINNY Content Ecosystem 1.0 by Alexander Rea is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.