LIFESTYLEFamilyParents met at Parsons, fashion business, women’s wear and bridalEducationHigh school and some college (VCU for 3D Modeling)InterestsTheater and the arts, performing (percussionist), cooking, history, charity[…]MoreDepartment of Defense, Defense Security Secret Clearance

EXPERIENCE1997-2004An internet service provider, first advertising agency, toy company […]2004-2006BBH on the Axe and Esuvee campaigns, Radar Magazine, produce five online stores for MTV Networks2006-2007Production for small agencies, lead interactive efforts at The Concept Farm2007-2009Grow interactive department at The Concept Farm, join your award winning team

TECHNOLOGYSince 1990 with a 2400 baud modemOver fifteen open-source CMS launchesGoogle & Omniture analytics integrationsDebug, evaluate and reverse engineer today’s most popular scripting languages

VENDORSAnalytics solutions such as OmnitureMedia buying with PointRoll and Media KitchenDeployments through Google and FacebookMarketing and CRM activations with CheetahMail

CLIENTS

CAMPAIGN: MUSTANG FOR MENWebsite with promotions, product tout, and e-card activationGriffinStenger CD, Tyronne Schaffer ACD, Nicole Miller AD, Stacy Smith CW

CAMPAIGN: MUSTANG FOR MENE-card activation, “Steamy E-Cards”➺

CAMPAIGN: VERSUS TAKE BACK THE TOURMicrosite with promotion, Flickr, YouTube, FacebookAp and UGCGriffinStenger CD, Tyronne Schaffer ACD, Rob Singh AD, Brian Thompson CW

CAMPAIGN: VERSUS TAKE BACK THE TOURFacebook 2.0 UGC “Rant” applicationGriffinStenger CD, Tyronne Schaffer ACD, Rob Singh AD, Brian Thompson CW

CAMPAIGN: JAMES PATTERSON’S MAXIMUM RIDEMicrosite with book tout, photo upload to create your flying personaGriffinStenger CD, Emily Strand AD

CAMPAIGN: JAMES PATTERSON’S MAXIMUM RIDEUpload photo to create persona and email image➺GriffinStenger CD, Emily Strand AD

CAMPAIGN: NESTLÉ GATHEROUNDCustom built intranet community with events, groups & moreTyronne Schaffer ACD

CAMPAIGN: TRW AUTOMOTIVEMigration of legacy CMS to open-source CMSRay Mendez CD, Jack Taylor ACD, Rob Singh AD, Brian Thompson CW

CAMPAIGN: BMW MOTORYCLESInherited application, complete front-end revamp with SWF featuretteGriffin Stenger CD, Tyronne Schaffer ACD

APPROACHGarret IAs, Gantts, flowcharts, web based project managementHOMEPAGE MOSIACINTROSOCIAL NETWORKSTHANK YOU EMAILINDIVIDUAL PHOTOSPHOTO UPLOAD PROCESSSEARCH RESULTS

CLOSINGCommunicating creative to non-creative peopleManaging development teams with in-depth knowledgeManaging client expectations through communication and documentationStrengthening and growing client roster and agency offeringsThank you for your time.Alexander Rea(646) 415-2727alexander@alexanderrea.comwww.alexanderrea.com@alexanderrea