Advertising Portfolio

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    Advertising Portfolio - Presentation Transcript

    1. LIFESTYLE
      Family
      Parents met at Parsons, fashion business, women’s wear and bridal
      Education
      High school and some college (VCU for 3D Modeling)
      Interests
      Theater and the arts, performing (percussionist), cooking, history, charity[…]
      More
      Department of Defense, Defense Security Secret Clearance
    2. EXPERIENCE
      1997-2004
      An internet service provider, first advertising agency, toy company […]
      2004-2006
      BBH on the Axe and Esuvee campaigns, Radar Magazine, produce five online stores for MTV Networks
      2006-2007
      Production for small agencies, lead interactive efforts at The Concept Farm
      2007-2009
      Grow interactive department at The Concept Farm, join your award winning team
    3. TECHNOLOGY
      Since 1990 with a 2400 baud modem
      Over fifteen open-source CMS launches
      Google & Omniture analytics integrations
      Debug, evaluate and reverse engineer today’s most popular scripting languages
    4. VENDORS
      Analytics solutions such as Omniture
      Media buying with PointRoll and Media Kitchen
      Deployments through Google and Facebook
      Marketing and CRM activations with CheetahMail
    5. CLIENTS
    6. CAMPAIGN: MUSTANG FOR MEN
      Website with promotions, product tout, and e-card activation
      GriffinStenger CD, Tyronne Schaffer ACD, Nicole Miller AD, Stacy Smith CW
    7. CAMPAIGN: MUSTANG FOR MEN
      E-card activation, “Steamy E-Cards”

    8. CAMPAIGN: VERSUS TAKE BACK THE TOUR
      Microsite with promotion, Flickr, YouTube, FacebookAp and UGC
      GriffinStenger CD, Tyronne Schaffer ACD, Rob Singh AD, Brian Thompson CW
    9. CAMPAIGN: VERSUS TAKE BACK THE TOUR
      Facebook 2.0 UGC “Rant” application
      GriffinStenger CD, Tyronne Schaffer ACD, Rob Singh AD, Brian Thompson CW
    10. CAMPAIGN: JAMES PATTERSON’S MAXIMUM RIDE
      Microsite with book tout, photo upload to create your flying persona
      GriffinStenger CD, Emily Strand AD
    11. CAMPAIGN: JAMES PATTERSON’S MAXIMUM RIDE
      Upload photo to create persona and email image

      GriffinStenger CD, Emily Strand AD
    12. CAMPAIGN: NESTLÉ GATHEROUND
      Custom built intranet community with events, groups & more
      Tyronne Schaffer ACD
    13. CAMPAIGN: TRW AUTOMOTIVE
      Migration of legacy CMS to open-source CMS
      Ray Mendez CD, Jack Taylor ACD, Rob Singh AD, Brian Thompson CW
    14. CAMPAIGN: BMW MOTORYCLES
      Inherited application, complete front-end revamp with SWF featurette
      Griffin Stenger CD, Tyronne Schaffer ACD
    15. APPROACH
      Garret IAs, Gantts, flowcharts, web based project management
      HOMEPAGE MOSIAC
      INTRO
      SOCIAL NETWORKS
      THANK YOU EMAIL
      INDIVIDUAL PHOTOS
      PHOTO UPLOAD PROCESS
      SEARCH RESULTS
    16. CLOSING
      Communicating creative to non-creative people
      Managing development teams with in-depth knowledge
      Managing client expectations through communication and documentation
      Strengthening and growing client roster and agency offerings
      Thank you for your time.
      Alexander Rea
      (646) 415-2727
      alexander@alexanderrea.com
      www.alexanderrea.com
      @alexanderrea
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