Advertising Portfolio

LIFESTYLE
Family
Parents met at Parsons, fashion business, women’s wear and bridal
Education
High school and some college (VCU for 3D Modeling)
Interests
Theater and the arts, performing (percussionist), cooking, history, charity[…]
More
Department of Defense, Defense Security Secret Clearance

EXPERIENCE
1997-2004
An internet service provider, first advertising agency, toy company […]
2004-2006
BBH on the Axe and Esuvee campaigns, Radar Magazine, produce five online stores for MTV Networks
2006-2007
Production for small agencies, lead interactive efforts at The Concept Farm
2007-2009
Grow interactive department at The Concept Farm, join your award winning team

TECHNOLOGY
Since 1990 with a 2400 baud modem
Over fifteen open-source CMS launches
Google & Omniture analytics integrations
Debug, evaluate and reverse engineer today’s most popular scripting languages

VENDORS
Analytics solutions such as Omniture
Media buying with PointRoll and Media Kitchen
Deployments through Google and Facebook
Marketing and CRM activations with CheetahMail

CLIENTS

CAMPAIGN: MUSTANG FOR MEN
Website with promotions, product tout, and e-card activation
GriffinStenger CD, Tyronne Schaffer ACD, Nicole Miller AD, Stacy Smith CW

CAMPAIGN: MUSTANG FOR MEN
E-card activation, “Steamy E-Cards”
➺

CAMPAIGN: VERSUS TAKE BACK THE TOUR
Microsite with promotion, Flickr, YouTube, FacebookAp and UGC
GriffinStenger CD, Tyronne Schaffer ACD, Rob Singh AD, Brian Thompson CW

CAMPAIGN: VERSUS TAKE BACK THE TOUR
Facebook 2.0 UGC “Rant” application
GriffinStenger CD, Tyronne Schaffer ACD, Rob Singh AD, Brian Thompson CW

CAMPAIGN: JAMES PATTERSON’S MAXIMUM RIDE
Microsite with book tout, photo upload to create your flying persona
GriffinStenger CD, Emily Strand AD

CAMPAIGN: JAMES PATTERSON’S MAXIMUM RIDE
Upload photo to create persona and email image
➺
GriffinStenger CD, Emily Strand AD

CAMPAIGN: NESTLÉ GATHEROUND
Custom built intranet community with events, groups & more
Tyronne Schaffer ACD

CAMPAIGN: TRW AUTOMOTIVE
Migration of legacy CMS to open-source CMS
Ray Mendez CD, Jack Taylor ACD, Rob Singh AD, Brian Thompson CW

CAMPAIGN: BMW MOTORYCLES
Inherited application, complete front-end revamp with SWF featurette
Griffin Stenger CD, Tyronne Schaffer ACD

APPROACH
Garret IAs, Gantts, flowcharts, web based project management
HOMEPAGE MOSIAC
INTRO
SOCIAL NETWORKS
THANK YOU EMAIL
INDIVIDUAL PHOTOS
PHOTO UPLOAD PROCESS
SEARCH RESULTS

CLOSING
Communicating creative to non-creative people
Managing development teams with in-depth knowledge
Managing client expectations through communication and documentation
Strengthening and growing client roster and agency offerings
Thank you for your time.
Alexander Rea
(646) 415-2727
alexander@alexanderrea.com
www.alexanderrea.com
@alexanderrea

Advertising Portfolio

by Alexander Rea on Sep 14, 2009

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