Seamless integration of collaborative creativity techniques into group process modelling


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Facing a growing pressure of industrial competition, companies acquire crucial competitive advantage by installing innovative work-processes. Therefore, it is most important to support the development of creative ideas forming innovative processes under modelling. Our hy-pothesis is that under the condition of collaborative mod-elling creative thinking is constrained whereas a modelling thinking style is forced. To overcome this, we present a solution based on a seamless integration and demand-oriented switch of both styles of thinking. We use the STWT method as an example to demonstrate our solution.

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Seamless integration of collaborative creativity techniques into group process modelling

  1. 1. Seamless integration of collaborativecreativity techniques into groupprocess modelling Alexander Nolte, Angela Carell 1
  2. 2. Collaborative creativity and process design RUB• Installing innovative work-processes is a crucial success factor in modern businesses• Collaborative modelling (esp. STWT) constrains creative thinking as it enforces a modelling thinking style• A creative thinking style is required for innovative solutions A demand-oriented switch of both styles of thinking is required 2
  3. 3. Participatory process modelling RUB• Method: – Walkthrough workshops (STWT) involving all relevant process stakeholders – Simultaneous visualization• Advantages: – Transparency for all participants – Focused contributions according to the process• Problem: – Constrains thinking to known solutions Modelling thinking style 3
  4. 4. Creative idea development RUB• Method: – Brainstorming in several different styles• Advantages: – Wild ideas – Thinking outside of the box• Problem: – Far reaching yet unstructured ideas that are not necessarily useful for the given context Creative thinking style 4
  5. 5. Our proposition RUB • The creative process should seamlessly be integrated into the modelling process • Goal: Breaking the rigid concentration on process- modelling without losing its advantages • First-hand experience: Integrating brainstorming into a process modelling tool developed by our group The facilitator can – at any time during the workshops – create brainstorming areas anywhere in the model 5
  6. 6. Integration of brainstorming into process modelling RUBTested in different participatory process design workshops 6
  7. 7. Conclusion RUB• Compared to similar workshops more alternatives were developed• More controversial discussion arose• Process model provided context and frame for the brainstorming resulting in the development of more useful ideas• Seamless switching between different brainstorming areas empowered flexibility 7
  8. 8. Future work RUB• Further experiments to shed light onto the relationship between process development and creative thinking• Provide methods and tools to – Support additional creativity techniques – Support the transition from a clustered brainstorming result to a full scale process model• Making the switch between thinking styles easier 8
  9. 9. RUBThank you for your kind attention 9