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Seamless integration of collaborative creativity techniques into group process modelling

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Facing a growing pressure of industrial competition, companies acquire crucial competitive advantage by installing innovative work-processes. Therefore, it is most important to support the development …

Facing a growing pressure of industrial competition, companies acquire crucial competitive advantage by installing innovative work-processes. Therefore, it is most important to support the development of creative ideas forming innovative processes under modelling. Our hypothesis is that under the condition of collaborative modelling creative thinking is constrained whereas a modelling thinking style is forced. To overcome this, we present a solution based on a seamless integration and demand-oriented switch of both styles of thinking. We use the STWT method as an example to demonstrate our solution.


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  • 1. Seamless integration of collaborative creativity techniques into group
    process modelling
    1
    Alexander Nolte, Angela Carell
  • 2. Collaborative creativityand process design
    Installing innovative work-processes is a crucial success factor in modern businesses
    Collaborative modelling (esp. STWT) constrains creative thinking as it enforces a modelling thinking style
    A creative thinking style is required for innovative solutions
    2
     A demand-oriented switch of both styles of thinking is required
  • 3. Participatoryprocess modelling
    Method:
    Walkthrough workshops (STWT) involving all relevant process stakeholders
    Simultaneous visualization
    3
    Advantages:
    Transparency for all participants
    Focused contributions according to the process
    Problem:
    Constrains thinking to known solutions
     Modelling thinking style
  • 4. Creative idea development
    Method:
    Brainstorming in several different styles
    4
    Advantages:
    Wild ideas
    Thinking outside of the box
    Problem:
    Far reaching yet unstructured ideas that are not necessarily useful for the given context
     Creative thinking style
  • 5. Our proposition
    The creative process should seamlessly be integrated into the modellingprocess
    Goal: Breaking the rigid concentration on process-modelling without losing its advantages
    First-hand experience: Integrating brainstorming into a process modelling tool developed by our group
    5
     The facilitator can – at any time during the workshops – create brainstorming areas anywhere in the model
  • 6. Integration of brainstorming into process modelling
    6
    Tested in different participatory process design workshops
  • 7. Conclusion
    7
    Compared to similar workshops more alternatives were developed
    More controversial discussion arose
    Process model provided context and frame for the brainstorming resulting in the development of more useful ideas
    Seamless switching between different brainstorming areas empowered flexibility
  • 8. Future work
    8
    Further experiments to shed light onto the relationship between process development and creative thinking
    Provide methods and tools to
    Support additional creativity techniques
    Support the transition from a clustered brainstorming result to a
    full scale process model
    Making the switch between thinking styles easier
  • 9. 9
    Thank you for your kind attention
    alexander.nolte@iaw.rub.de
    www.imtm-iaw.rub.de