Social Media:Time To Get In The ConversationAlex Lawrence: Vice Provost – Weber State UniversityTwitter: @_AlexLawrence (u...
Street Cred – Social Media 47,000+ Twitter Followers (Top 5 in Utah) 4,700+ Facebook Friends (public account) 50,000+ B...
Which Networks and Profiles?LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
50M Users Put In Perspective   Radio Internet    iPod                        YearsFacebook            0   5   10     15
Twitter Stats 200M registered users Adding 500,000 per day 200 million unique visitors per month 150 million tweets pe...
Facebook Stats 750+ million active users 50% log on once per day 130 friends 250 million active mobile users per month...
Instagram Stats 7 million users & 150 million photos uploaded in 9 months 80% applied filters Took Flickr 2 years to ge...
Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting 2.3 trillion texts...
17% of Time Spent Online = Social Twitter and Facebook Users Under Age 35:   27% check status and post updates 10+ times...
Advertising $ Follow Eyeballs                        1995    2010Global Internet Ad      $55MM   $90BRevenueAd Revenue Per...
Investors, Partners and Mentors AngelList (8,000 introductions, 400 investments) Due diligence on you via social – billb...
How Do I Use Social For Business? Be yourself Don’t do or say something you wouldn’t mind sharing  with an investor, emp...
Convinced? Ok, At Least Try… LinkedIn is a MUST   100% profile complete   Use current photo   Make sure everything is ...
Activity Equals Influence Either in or out Animals smell fear – customers smell insincerity Listen and Engage Time – n...
Suggestions and Tools Send out using a scheduling tool like Bufferapp.com **Connect other networks (Twitter to LinkedIn,...
Suggestions and Tools Tweetdeck (demo) Klout (not perfect, but can be helpful) NutshellMail (daily email summary) Buff...
Where and What? Let’s discuss which ones for you – Q&A   About what?   How often?   Links to curated content   Photos...
Where and What? Which networks don’t you like, get or understand?   FourSquare   Facebook   Twitter   Youtube   Inst...
Takeaways Social media is not a toy for kids It is not a fad If you aren’t actively engaged now, you are behind Employ...
Remember This…“Realize that the social mediasuccess equation isn’t big moveson the chess board, it’s littlemoves, made eve...
Homework Setup a Twitter, Facebook or Google+ account (you choose, but  has to be new or less frequent) Customize your p...
Upcoming SlideShare
Loading in...5
×

WSU - Internet Marketing Spring 2012

445

Published on

First lecture, by Alex Lawrence, on 1/5/12 - social media.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
445
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

WSU - Internet Marketing Spring 2012

  1. 1. Social Media:Time To Get In The ConversationAlex Lawrence: Vice Provost – Weber State UniversityTwitter: @_AlexLawrence (underscore before my name)LinkedIn: /AlexOnLinkedInFacebook: /AlexLawrenceBlog: StartupFlavor.comGoogle+: Gplus.am/Alex
  2. 2. Street Cred – Social Media 47,000+ Twitter Followers (Top 5 in Utah) 4,700+ Facebook Friends (public account) 50,000+ Blog Readers/Subscribers (active in 2011) 2,600+ LinkedIn Connections 1,000+ FourSquare Friends 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post
  3. 3. Which Networks and Profiles?LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
  4. 4. 50M Users Put In Perspective Radio Internet iPod YearsFacebook 0 5 10 15
  5. 5. Twitter Stats 200M registered users Adding 500,000 per day 200 million unique visitors per month 150 million tweets per day 1 billion tweets per week Largest VC raise in history = $800M
  6. 6. Facebook Stats 750+ million active users 50% log on once per day 130 friends 250 million active mobile users per month 30 billion pieces of content (links, news, blog posts, photos) 70% of Facebook users are outside of the United States
  7. 7. Instagram Stats 7 million users & 150 million photos uploaded in 9 months 80% applied filters Took Flickr 2 years to get to 100 million photos Only on iOS! 4 employees
  8. 8. Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting 2.3 trillion texts sent in 2010 With only 19% smartphone market penetration Over 500,000 iPhone apps, 37% are free Within 5 years, mobile internet access > desktop access
  9. 9. 17% of Time Spent Online = Social Twitter and Facebook Users Under Age 35:  27% check status and post updates 10+ times per day  40% post updates while driving  30% use while on dates  64% post updates at work
  10. 10. Advertising $ Follow Eyeballs 1995 2010Global Internet Ad $55MM $90BRevenueAd Revenue Per User $9 $86Global Internet Users 6MM 2.2B
  11. 11. Investors, Partners and Mentors AngelList (8,000 introductions, 400 investments) Due diligence on you via social – billboard worthy? Can you connect with customers? Talk to people you wouldn’t normally have access to  Mark Suster (iActionable intro)  Hank Haney (golf tips from Tiger Woods coach)  Robert Scoble (introduction to potential partner)  Chad OchoCinco (cell phone number)  CBR Venture Capitalist ($20M raise)  Scott Anderson (Zion’s Bank CEO)
  12. 12. How Do I Use Social For Business? Be yourself Don’t do or say something you wouldn’t mind sharing with an investor, employer or partner Customers talk to each other online It’s not a commercial Real photos, custom backgrounds, detailed info Be yourself
  13. 13. Convinced? Ok, At Least Try… LinkedIn is a MUST  100% profile complete  Use current photo  Make sure everything is accurate  Get recommendations  Actively seek out connections in areas related to interests  Investors, employers and partners will check you out here  Paid account shows you who looks at your profile  Keep it up to date  IT IS YOUR RESUME
  14. 14. Activity Equals Influence Either in or out Animals smell fear – customers smell insincerity Listen and Engage Time – no quick fix, no quick results Klout = free stuff SEO value  Rankings  Clicks  Customers Encourage employees to be social, don’t block it!
  15. 15. Suggestions and Tools Send out using a scheduling tool like Bufferapp.com **Connect other networks (Twitter to LinkedIn, etc.) Be sure to reply to people where they replied to you Use a mobile application to share “live” updates Setup keyword searches and join conversations
  16. 16. Suggestions and Tools Tweetdeck (demo) Klout (not perfect, but can be helpful) NutshellMail (daily email summary) Bufferapp.com Google+ (many leaving to focus solely on this network) Twentyfeet.com (analytics) Crowdbooster
  17. 17. Where and What? Let’s discuss which ones for you – Q&A  About what?  How often?  Links to curated content  Photos  One entry point connected to multiple exit points  Consistency  Authenticity
  18. 18. Where and What? Which networks don’t you like, get or understand?  FourSquare  Facebook  Twitter  Youtube  Instagram  Tumblr  Google+  Klout  Others?
  19. 19. Takeaways Social media is not a toy for kids It is not a fad If you aren’t actively engaged now, you are behind Employers, partners, investors and customers are there The great equalizer You will need to use it for most businesses
  20. 20. Remember This…“Realize that the social mediasuccess equation isn’t big moveson the chess board, it’s littlemoves, made every day thateventually add up to a majorshift.” -Jay Baer
  21. 21. Homework Setup a Twitter, Facebook or Google+ account (you choose, but has to be new or less frequent) Customize your profile in every aspect (name, photo, bio, links, background, etc.) Start following, friending, circling people who are interesting but that you do not know. Also be sure to friend/follow/etc. me where you approve. Engage in 5 “conversations” about a professional topic of your choice with an influencer (Klout score over 65) – excluding Alex. Conversation = multiple replies. Copy/paste links to these conversations, email them with 2 paragraphs describing your +/- value of the interaction
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×