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WSU - Internet Marketing Spring 2012

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First lecture, by Alex Lawrence, on 1/5/12 - social media.

First lecture, by Alex Lawrence, on 1/5/12 - social media.

Published in: Business

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  • 1. Social Media:Time To Get In The ConversationAlex Lawrence: Vice Provost – Weber State UniversityTwitter: @_AlexLawrence (underscore before my name)LinkedIn: /AlexOnLinkedInFacebook: /AlexLawrenceBlog: StartupFlavor.comGoogle+: Gplus.am/Alex
  • 2. Street Cred – Social Media 47,000+ Twitter Followers (Top 5 in Utah) 4,700+ Facebook Friends (public account) 50,000+ Blog Readers/Subscribers (active in 2011) 2,600+ LinkedIn Connections 1,000+ FourSquare Friends 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post
  • 3. Which Networks and Profiles?LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
  • 4. 50M Users Put In Perspective Radio Internet iPod YearsFacebook 0 5 10 15
  • 5. Twitter Stats 200M registered users Adding 500,000 per day 200 million unique visitors per month 150 million tweets per day 1 billion tweets per week Largest VC raise in history = $800M
  • 6. Facebook Stats 750+ million active users 50% log on once per day 130 friends 250 million active mobile users per month 30 billion pieces of content (links, news, blog posts, photos) 70% of Facebook users are outside of the United States
  • 7. Instagram Stats 7 million users & 150 million photos uploaded in 9 months 80% applied filters Took Flickr 2 years to get to 100 million photos Only on iOS! 4 employees
  • 8. Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting 2.3 trillion texts sent in 2010 With only 19% smartphone market penetration Over 500,000 iPhone apps, 37% are free Within 5 years, mobile internet access > desktop access
  • 9. 17% of Time Spent Online = Social Twitter and Facebook Users Under Age 35:  27% check status and post updates 10+ times per day  40% post updates while driving  30% use while on dates  64% post updates at work
  • 10. Advertising $ Follow Eyeballs 1995 2010Global Internet Ad $55MM $90BRevenueAd Revenue Per User $9 $86Global Internet Users 6MM 2.2B
  • 11. Investors, Partners and Mentors AngelList (8,000 introductions, 400 investments) Due diligence on you via social – billboard worthy? Can you connect with customers? Talk to people you wouldn’t normally have access to  Mark Suster (iActionable intro)  Hank Haney (golf tips from Tiger Woods coach)  Robert Scoble (introduction to potential partner)  Chad OchoCinco (cell phone number)  CBR Venture Capitalist ($20M raise)  Scott Anderson (Zion’s Bank CEO)
  • 12. How Do I Use Social For Business? Be yourself Don’t do or say something you wouldn’t mind sharing with an investor, employer or partner Customers talk to each other online It’s not a commercial Real photos, custom backgrounds, detailed info Be yourself
  • 13. Convinced? Ok, At Least Try… LinkedIn is a MUST  100% profile complete  Use current photo  Make sure everything is accurate  Get recommendations  Actively seek out connections in areas related to interests  Investors, employers and partners will check you out here  Paid account shows you who looks at your profile  Keep it up to date  IT IS YOUR RESUME
  • 14. Activity Equals Influence Either in or out Animals smell fear – customers smell insincerity Listen and Engage Time – no quick fix, no quick results Klout = free stuff SEO value  Rankings  Clicks  Customers Encourage employees to be social, don’t block it!
  • 15. Suggestions and Tools Send out using a scheduling tool like Bufferapp.com **Connect other networks (Twitter to LinkedIn, etc.) Be sure to reply to people where they replied to you Use a mobile application to share “live” updates Setup keyword searches and join conversations
  • 16. Suggestions and Tools Tweetdeck (demo) Klout (not perfect, but can be helpful) NutshellMail (daily email summary) Bufferapp.com Google+ (many leaving to focus solely on this network) Twentyfeet.com (analytics) Crowdbooster
  • 17. Where and What? Let’s discuss which ones for you – Q&A  About what?  How often?  Links to curated content  Photos  One entry point connected to multiple exit points  Consistency  Authenticity
  • 18. Where and What? Which networks don’t you like, get or understand?  FourSquare  Facebook  Twitter  Youtube  Instagram  Tumblr  Google+  Klout  Others?
  • 19. Takeaways Social media is not a toy for kids It is not a fad If you aren’t actively engaged now, you are behind Employers, partners, investors and customers are there The great equalizer You will need to use it for most businesses
  • 20. Remember This…“Realize that the social mediasuccess equation isn’t big moveson the chess board, it’s littlemoves, made every day thateventually add up to a majorshift.” -Jay Baer
  • 21. Homework Setup a Twitter, Facebook or Google+ account (you choose, but has to be new or less frequent) Customize your profile in every aspect (name, photo, bio, links, background, etc.) Start following, friending, circling people who are interesting but that you do not know. Also be sure to friend/follow/etc. me where you approve. Engage in 5 “conversations” about a professional topic of your choice with an influencer (Klout score over 65) – excluding Alex. Conversation = multiple replies. Copy/paste links to these conversations, email them with 2 paragraphs describing your +/- value of the interaction