Tomorrow's technology in sales and marketing (nye 1 26-12)

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Nye Lecture Series, 1-26-12

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Tomorrow's technology in sales and marketing (nye 1 26-12)

  1. 1. Tomorrow’s Technology InSales And MarketingAlex Lawrence: Vice Provost – Weber State UniversityTwitter: @_AlexLawrence (underscore before my name)LinkedIn: /AlexOnLinkedInFacebook: /AlexLawrenceBlog: StartupFlavor.comGoogle+: Gplus.am/Alex
  2. 2. Street Cred – Blah, Blah, Blah 47,000+ Twitter Followers (Top 10 in Utah) 4,500+ Facebook Friends (public account) 50,000+ Blog Readers/Subscribers (active in 2011) 2,700+ LinkedIn Connections 700+ FourSquare Friends 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post
  3. 3. 50M Users Put In Perspective Radio Internet iPod YearsFacebook 0 5 10 15
  4. 4. Twitter Stats 500M registered users Adding 500,000 per day 250 million unique visitors per month 2000 million tweets per day 1.2 billion tweets per week Largest VC raise in history = $800M
  5. 5. Facebook Stats 750+ million active users 50% log on once per day Average user = 130 friends 350 million active mobile users per month 30 billion pieces of content (links, news, blog posts, photos) 70% of Facebook users are outside of the United States
  6. 6. Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting 2.3 trillion texts sent in 2010 With only 19% smartphone market penetration Over 500,000 iPhone apps, 37% are free Within 5 years, mobile internet access > desktop access
  7. 7. Advertising $ Follow Eyeballs 1995 2010Global Internet Ad $55MM $90BRevenueAd Revenue Per User $9 $86Global Internet Users 6MM 2.2B
  8. 8. Facebook Ads Google AdWords market share is shrinking Facebook Ads growing faster/bigger Google+ designed to combat massive loss of eyeballs Search vs. Human Curation (social and sharing)
  9. 9. YouTube Television is actually moving to the Internet this time 108M people  Watch 1.3B videos  Today Used to say ‘Broadcast Yourself’ – not anymore 3rd most watched brand?  OraBrush – tongue scraper in Provo
  10. 10. What Am I Watching? Square - accept payments UBER - disrupt taxi, car wash and others Simple – financial institutions should pay close attention Republic Wireless ($19/month unlimited) Group buying 2.0 (flights, niche fashion, more) Location based services  FourSquare  Yelp  Path
  11. 11. What Am I Watching? SalesForce – acquisition hungry StockTwits – social stock broker Fiverr and Task Rabbit – cheap outsourcing in US Red Laser, Amazon – live price comparisons Apps for everything 3D Printers
  12. 12. What Am I Watching? iPad & Co. Invading Everything  Medical  Home services  Restaurants (order from mobile)  Books (rent textbooks instead of buy)  Movies (direct to home)  Kids  $35 tablet in India - $199 Amazon Kindle Fire
  13. 13. What Does It Mean? Every site has to be mobile friendly Brands that connect online win Internet marketing spend will be majority of budget Don’t understand the Internet  Lose existing customers  Lose future sales  Lose your job
  14. 14. Learn = Earn Websites to bookmark  Learn to code - Codecademy.com  TechCrunch and Mashable – new tech companies  Gigaom.com – general tech news (software & hardware)  Gizmodo – gadets & hardware  Topic specific blogs  Sales  Marketing  Cutting edge hardware/software for you to adopt
  15. 15. Question & Answer Presentation available at Slideshare:

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