GOED Purchasing Event - ATK Conference Center
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GOED Purchasing Event - ATK Conference Center



My presentation on 3-15-2012

My presentation on 3-15-2012



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GOED Purchasing Event - ATK Conference Center GOED Purchasing Event - ATK Conference Center Presentation Transcript

  • Social Media:Time To Get In The ConversationAlex Lawrence: Vice Provost – Weber State UniversityTwitter: @_AlexLawrence (underscore before my name)LinkedIn: /AlexOnLinkedInFacebook: /AlexLawrenceBlog: StartupFlavor.comGoogle+: Gplus.am/Alex
  • Street Cred – Social Media 51,000+ Twitter Followers (Top 5 in Utah) 5,000+ Facebook Friends (public account) 50,000+ Blog Readers/Subscribers (active in 2011) 3,000+ LinkedIn Connections 1,000+ FourSquare Friends 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post
  • Which Networks and Profiles?LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
  • 50M Users Put In Perspective Radio Internet iPod YearsFacebook 0 5 10 15
  • Twitter Stats 500M registered users Adding 500,000 new accounts per day 300 million unique visitors per month 200 million tweets per day 1.2 billion tweets per week Largest VC raise in history = $800M
  • Facebook Stats 850+ million active users (once a week) 50% log on once per day 130 friends 350 million active mobile users per month 1 billion people logged in at same time 30 billion pieces of content (links, news, blog posts, photos) 70% of Facebook users are outside of the United States
  • Instagram Stats 15 million users & 400 million photos uploaded in 18 months 80% applied filters Took Flickr 2 years to get to 100 million photos Only on iOS! 7 employees
  • Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting 8 trillion texts sent in 2011 US -- 18% smartphone market In 2009, 44% in 2011 Over 500,000 iPhone apps, 37% are free Within 5 years, mobile internet access > desktop access
  • 23% of Time Online (US) = Social Twitter and Facebook Users Under Age 35:  27% check status and post updates 10+ times per day  40% post updates while driving  30% use while on dates  64% post updates at work
  • Advertising $ Follow Eyeballs 1999 2009Global Internet Ad $55MM $106BRevenueAd Revenue Per User $9 $86Global Internet Users 6MM 2.2B
  • How Do I Use Social For Business? Be yourself Don’t do or say something you wouldn’t mind sharing with an investor, employer or partner Customers talk to each other online It’s not a commercial Real photos, custom backgrounds, detailed info Be yourself
  • Control Your Brand Or Someone Else Will Due diligence on you via social – billboard worthy? Can you connect with customers? Talk to people you wouldn’t normally have access to  Mark Suster (iActionable intro)  Hank Haney (golf tips from Tiger Woods coach)  Robert Scoble (introduction to potential partner)  Chad OchoCinco (cell phone number)  CBR Venture Capitalist ($20M raise)  Scott Anderson (Zion’s Bank CEO)
  • Convinced? Ok, At Least Try… LinkedIn is a MUST  100% profile complete  Use current photo  Make sure everything is accurate  Get recommendations  Actively seek out connections in areas related to interests  Investors, employers and partners will check you out here  Paid account shows you who looks at your profile  Keep it up to date  IT IS YOUR RESUME
  • Activity Equals Influence Either in or out Insincerity is obvious Listen to and talk about/with others Time – no quick fix, no quick results Encourage employees to be social, don’t block it! SEO value  Rankings  Clicks  Customers
  • Suggestions and Tools Send out using a scheduling tool like Bufferapp.com **Connect other networks (Twitter to LinkedIn, etc.) Be sure to reply to people where they replied to you Use a mobile application to share “live” updates Setup keyword searches and join conversations
  • Suggestions and Tools Tweetdeck (multi-network) NutshellMail (daily email summary) Bufferapp.com (scheduling content – FB/Twitter) Google+ (many leaving to focus solely on this network) Twentyfeet.com (analytics) Crowdbooster (analytics/suggestions)
  • Where and What? Which networks don’t you like, know of or understand?  FourSquare  Facebook  Twitter  Youtube  Instagram  Tumblr  Google+  Klout  Others?
  • Takeaways Social media is not a toy for kids It is not a fad If you aren’t actively engaged now, you are behind Employers, partners, investors and customers are there The great equalizer – influencers can be you You will need to use it for most businesses
  • Remember This…“Realize that the social mediasuccess equation isn’t big moveson the chess board, it’s littlemoves, made every day thateventually add up to a majorshift.” -Jay Baer