Evolving to Meet Student Social Media Expectations
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Evolving to Meet Student Social Media Expectations

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A presentation to Marylhurst University

A presentation to Marylhurst University

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Evolving to Meet Student Social Media Expectations Evolving to Meet Student Social Media Expectations Presentation Transcript

  • Evolving to Meet Student Social Media Expectations Alexander B. Craghead February 13, 2012
  • Intro to SM Class
    • • Originated 2009
    • • Twice a year
    • • 3-4 Weeks Online
    Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • Lessons Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • Shifting Privacy Concerns Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 Image: Flickr user peregrinari, used under Creative Commons license
  • Shifting Privacy Concerns Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 Image: Flickr user TomFlemming, used under Creative Commons license
  • Addressing Privacy
    • • Membership Optional?
    • • Paging John/Jane Doe
    • • Break preconceptions that lead to bad choices
    Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • Perception Barriers & Value Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 + = Images: Flickr users david_shankbone, markfbennet, both used under Creative Commons license
  • Platform-Centric = Losing Battle Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012 > Image: Flickr user alancleaver_2000, used under Creative Commons license
  • Need Goals/Values, Not Hammers Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • Addressing Value
    • • Focus on problem solving not platforms
    • • Forced “solutions” = bad motivation
    Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • Adapting to Students Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • Old Student Motivation
    • What is Social Media and why should I use it?
    • Underlying Motive: Curiosity/Fear
    Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • New Student Motivation
    • How do I better use Social Media to do X?
    • Underlying Motive: Skill Development
    Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • Curriculum Adjustments
    • • Students want practical applications NOW
    • • Community dynamics = more time
    • • No more orphan projects
    Evolving to Meet Student Social Media Expectations Alexander B. Craghead | February 13 2012
  • CCM 376E Intermediate Social Media Alexander B. Craghead & Joanne McCall Spring 2012 Term | April 2-June 9, 2012 More Info: [email_address]