2. TRY BEFORE YOU BUY: THE PROBLEMS
WITH ONLINE SHOPPING
The fashion industry was first hesitant about online shopping for the
main reason that they feared consumers would not buy luxury fashion they
couldn‟t try on first.
To address this issue many retailers offered great customer service &
flexible shipping and return policies but still found that people were returning
their purchases due to poor fit.
3. WHAT IS A
VIRTUAL DRESSING ROOM?
»
It enables shoppers to try on clothes to
check the size, fit or style, but virtually
rather than physically
»
Features include:
Size recommendation services
Photo-accurate fitting room with real
3D simulation
Dress-up mannequins/mix-and-match
Real models
Offers suggestions based on fashion
pieces that have been chosen
4. INTRODUCING: DRESS ME
D r e s s M e is an app accessible to smartphone
users. Essentially it‟s a virtual fitting room that
allows you to take and use your own photo to try
on clothes from your favorite clothing stores and
use your personal body measurements rather than a
model with unrealistic body measurements.
Virtually as opposed to physically, you can try on
clothes from any of your favorite stores.
(as long as they have their own website or app)
5. THE PROBLEMS
What does it solve?
» Less returned items
» Happier customers/ Retailers
Why does this have to be
solved?
» 25% of purchases online are
being returned, this ultimately
leads to higher prices on clothes
because stores have to make
their profit back
How is it solving this?
» Customers get to see how the
clothing item looks on them
personally rather than a model so
they‟ll know right away if the fit
and style is right for them
When?
» Dress Me can be done
anywhere at anytime
» Consumers don‟t have to
wait for stores operating
hours
6. THE PROBLEMS
Who are we helping?
» Generally, women‟s clothing stores offer this service more than
men, although some men‟s stores also supply this feature
» High-end
» Potentially weight conscience people who may be too shy to bring multiple
sizes into dressing rooms to find the right fit
» Deter sales
» Lazy or Really busy!
» Avoid clothing limit policies
» Don‟t want/have time to visit the actual store
7. HOW YOU USE IT &
ITS FEATURES
Step 1: Browse on your favorite clothing
stores‟ website or app & upload pictures
of the clothes you want to try on, they‟ll
save in your “closet”
Step 2: Take or upload a picture of
yourself and adjust your personal body
measurements. Click Save
Step 3: Go to the dressing room to try
on your clothes
Step 4: Add the clothing you like to “My
Bag” and discard the clothing you don‟t
want
Step 5: From “My Bag” you can
purchase the clothes you know you love!
Dress Me
8. ADDITIONAL FEATURES
» You can flip through your closet even if you aren‟t trying
things on
» Upload pictures from “My Closet” to
Facebook, Twitter, Instagram & Pinterest - see what
feedback you get from your friends
» “My Bag” subtotals everything for you so you can keep
track of how much your spending
» Makes suggestions for you based on what you‟re trying on/
previously bought
10. OUR GOAL
Our ultimate goal is to help the consumer‟s
shopping experience become more convenient
and comfortable. D r e s s M e is the perfect
app to assist online shoppers with finding the
perfect fit and style of clothes they love.
Hopefully, avoiding the annoying trip to the
actual store they were trying to escape in the
first place just to make an unsatisfying return.
11. WORK CITED
Cordero, Robert. "Can Technology Help Fashion Etailers Tackle „Try Before You Buy?‟."
BoF The Business of Fashion. N.p., 22 Sept. 2010. Web. 06 Feb. 2014.
