Cluetrain Manifesto

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  • Short bio of authors , twitter names
  • What is the book about?
  • What did I learn?
  • What surprised you about the book?
  • What do you want to learn more about after reading the book?
  • Would you recommend the book?
  • Cluetrain Manifesto

    1. 1. By: Alexa Gardner the end of business as usual
    2. 2. <ul><li>the authors </li></ul>doc searles chris locke david weinberger rick levine
    3. 3. <ul><li>conversations </li></ul>Intranet the book global conversation markets companies Internet human voice media 95 theses consumers organizations marketplace mass media
    4. 4. 95 Theses. <ul><li>Theses 1-6: Markets are conversations. </li></ul><ul><li>Thesis 7: Hyperlinks subvert hierarchy. </li></ul><ul><li>Theses 8-13: Connection between the new markets and companies. </li></ul><ul><li>Theses 14-25: Organizations entering the marketplace. </li></ul><ul><li>Theses 26-40: Marketing & organizational response. </li></ul><ul><li>Theses 41-52: Intranets and the impact to organization control and structure. </li></ul><ul><li>Theses 53-71: Connecting the Internet marketplace with corporate Intranets. </li></ul><ul><li>Theses 72-95: New market expectations. </li></ul>
    5. 5. what did I learn by reading this book? <ul><li>The internet is providing a global marketplace for consumers to interact with each other and with employees of a company. </li></ul><ul><li>Information available in a marketplace is valued more than information from a company. </li></ul><ul><li>Organizations must respond to the changing marketplace to remain viable. </li></ul><ul><li>Companies will fully benefit from the internet if they are able to connect with the networked marketplace and enable full communication between the marketplace and the company itself. </li></ul>
    6. 6. what surprised me about the book?
    7. 7. What do I want to dig deeper into after reading the cluetrain manifesto?
    8. 8. I would recommend the cluetrain manifesto if… <ul><li>You are interested in an intellectually challenging read. </li></ul><ul><li>You want to study the effects of the Internet communication on companies. </li></ul><ul><li>You want your business to excel in the online forum. </li></ul>

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