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Tourism NZ presentation

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Kiri Goulter of Tourism New Zealand presented this at the Queenstown Sustainable Practice in Business seminar

Kiri Goulter of Tourism New Zealand presented this at the Queenstown Sustainable Practice in Business seminar

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  • Transcript

    • 1. Sustainable Business Seminar Queenstown 6 June 2008 Presented by Kiri Goulter Development Manager Tourism New Zealand
    • 2. Presentation Content
      • New Zealand Tourism Strategy 2015
      • Kaitiakitanga/Manaakitanga
      • Visitor Satisfaction Research
      • Current Sustainability Initiatives
    • 3. New Zealand Tourism Strategy 2015
      • New Zealand delivers a world-class visitor experience.
      • New Zealand’s tourism sector is prosperous and attracts ongoing investment.
      • The tourism sector takes a leading role in protecting and enhancing New Zealand’s environment .
      • The tourism sector and communities work together for mutual benefit.
      In 2015 tourism is valued as the leading contributor to a sustainable New Zealand economy
    • 4. Kaitiakitanga and Manaakitanga
      • M ā ori have a strong connection to all environs
        • Cultural
        • Spiritual
        • Natural
      • Kaitiakitanga
        • Guardianship
        • Protecting
      • It is a value that all New Zealanders should embrace considering the times we live in
    • 5. Kaitiakitanga and Manaakitanga
      • Hutia te rito o te harakeke,
      • kei whea te komako e ko
      • If you remove the centre of the flax bush
      • Where then will the Bellbird sing?
    • 6. Kaitiakitanga and Manaakitanga
      • Friendly local people
      • Tolerant of other cultures
      • Welcoming
      • Engaging with local people is one of the highlights for many people who travel to New Zealand
      • Manaakitanga
        • Mana ki te tangata
        • Hospitality
        • Has a level of reciprocity
    • 7. Kaitiakitanga and Manaakitanga
      • Nau te rourou,
      • Naku te rourou
      • Ka ora te manuhiri
      • With your food basket
      • And my food basket
      • We will nourish the guests
    • 8. Visitor Satisfaction
      • Our environment is a vitally important part of what draws people to New Zealand
      • 100% PURE campaign has defined how our country is viewed worldwide.
      • Rising awareness of climate change in our key markets
      • We must take a lead role in protecting and enhancing our environment and deliver on the 100% PURE promise
      97% WOULD RECOMMEND NEW ZEALAND 91% HIGHLY SATISFIED WITH NEW ZEALAND 63% of visitors indicated that the natural environment exceeded their expectations 36% stated that it at least equalled their expectations
    • 9. Satisfaction with Aspects of New Zealand Mean Satisfaction Reasons not satisfied: Rubbish/litter, overly commercialised and not enough recycling
    • 10. Visitor Satisfaction Research Visitors who indicated that environmental issues impacted on their decision to participate in …
    • 11. Visitor Satisfaction Research Visitors who would be willing to pay more to offset environmental impacts in…
    • 12. Visitor Satisfaction Research ACTIVITIES TRANSPORT ACCOMMODATION Recycling 54% Carbon emissions limiters 59% Fuel efficient vehicles 83% Water conservation 69% Energy conservation 72% Recycling 84% Environmental enhancements 68% Conservation efforts 72% Recycling 79% Environmental practices expected by international visitors
    • 13. Qualmark Green
      • Enhancement and extension of environmental criteria in quality accreditation system
      • Importance of environmental performance
      • Minimum requirements will apply to all
      • Criteria includes practices relating to energy, waste, water, conservation, community
      • Environmental performance standards and branding – bronze, silver, gold
      • 2100 license holders – apply August 08
      • Integrated system – world first
      • Delivering on 100% PURE promise
    • 14. Sustainability Initiatives
      • STAR Programme (TMT) Sustainability Advisors in regions to assist businesses
      • Green Globe – benchmarking and certification system
      • CarboNZero (LCR) – accreditation programme to reduce and offset carbon emissions
      • Enviro-Mark & EnviroSmart (LCR) – environmental management systems / programmes
    • 15. Sustainability Websites Ministry of Tourism – Sustainability sector guides www.tourism.govt.nz/sustainability New Zealand Tourism Strategy 2015 www.nztourismstrategy.com Greenbiz www.greenbiz.com Tourism Industry Association www.tianz.org.nz/current-projects/environmental-sustainability The Sustainable Business Network www.sustainable.org.nz Sustainable Future www.sustainablefuture.info.asp
    • 16.