WHAT IS MULTI-AUDIENCE
COMMUNICATION ANYWAY?
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A LONG TIME AGO
IN A WORLD FAR, FAR AWAY,

A LONG TIME AGO
IN A WORLD FAR, FAR AWAY,
CORPORATE COMMUNICATIONS
USED TO BE SO SIMPLE.

YOU SOLD A PRODUCT

OR A SERVICE

TO ONE TARGET AUDIENCE

WITH A CLEAR END-BENEFIT

BUT
TODAY...

penetrate
new market
YOU SELL by 2010
CUSTOMIZED increase
SOLUTIONS usage by
TAILORED TO 3.5%
UNIQUE NEEDS
increase
ROI by 7%

BUT DELIVERING THESE SOLUTIONS
ISN’T SO EASY!

THERE ARE
MANY MORE
LAYERS
TO PENETRATE
BEFORE
REACHING...

THE END-USER.

WHAT DO YOU DO?

DEVELOP A MULTI-AUDIENCE
COMMUNICATIONS STRATEGY

WHAT’S THAT?

IT’S A PRE-PACKAGED COMBO PLATTER OF...
B2B B2B2B B2B2C
COMMUNICATIONS COMMUNICATIONS COMMUNICATIONS
CUSTOMIZABLE
KNOWLEDGE TEMPLATES
TOOLS
LAUNCH
TIMELINE

HOW DOES IT WORK?

FIRST. DO A DEEP DIVE INTO
THE NEEDS OF YOUR END-USER.
(profile, objectives)

SECOND. IDENTIFY
THEIR PAIN POINTS.
(what keeps ‘em up at night)

THIRD.
CONNECT YOUR
PRODUCT VALUE
TO END-USER
NEEDS
(how it alleviates the pain)

FOURTH.
PLAN THE ROUTE THAT THE
INFORMATION WILL NEED TO
TRAVEL TO REACH...

THE END-USER.

AND LAST. MAKE IT E
EASY TO IMPLEMENT.
(provide the means and the tools)
S

I STILL DON’T GET IT.

OK. HERE’S AN EXAMPLE...

YOU HAVE A PRODUCT

YOU NEED TO COMMUNICATE THE
PRODUCT BENEFITS TO THE END-USER
END-USER

BUT YOU FIRST MUST SELL THE PRODUCT
TO THE DECISION-MAKER OF COMPANY 1
COMPANY 1
END-USER

COMPANY 1 NEEDS TO DEMONSTRATE
PRODUCT VALUE TO THEIR CUSTOMER:
COMPANY 2
COMPANY 1 COMPANY 2
END-USER

COMPANY 2 BUYS INTO SOLUTION
BUT NEEDS THE TOOLS TO SPEAK
EFFECTIVELY TO THEIR END-USER
COMPANY 1 COMPANY 2 COMPANY 2
END-USER

MOVING HER TO ACTION.

MULTI-AUDIENCE COMMUNICATION
CONNECTS THE B’s & C’s
B2B2C
B2B2B
B2B
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER

PROVIDING EACH AUDIENCE WITH THE
RIGHT INFORMATION AND TOOLS
B2B TOOLS:
• Solution-based sales materials
• Thought leadership
• Case studies, research
• Product materials
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER

PROVIDING EACH AUDIENCE WITH THE
RIGHT INFORMATION AND TOOLS
B2B TOOLS: B2B2B TOOLS:
• Solution-based sales materials • Solution-based sales materials
• Thought leadership B2B2B materials
• Product
• Case studies, research • Communications program, templates, guide
• Product materials • Implementation timeline
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER

PROVIDING EACH AUDIENCE WITH THE
RIGHT INFORMATION AND TOOLS
B2B TOOLS: B2B2B TOOLS: B2B2C TOOLS:
• Solution-based sales materials • Solution-based sales materials Ongoing end-user
• Thought leadership B2B2B materials
• Product communication to
• Case studies, research • Communications program, templates, guide promote product value
• Product materials • Implementation timeline and benefits
YOU COMPANY 1: MANAGEMENT COMPANY 2: MANAGEMENT COMPANY 2: MARKETING COMPANY 2: END-USER

IN A STREAMLINED DELIVERY MECHANISM

MAKING COMPLEX
COMMUNICATIONS
SIMPLE ONCE AGAIN.

WANT TO LEARN MORE?
CONTACT WEB TWITTER
Alexander Acker www.adventurehousegroup.com /adventurehouse
212-243-6867 x212
aa@adventurehousegroup.com