Usability Presentation

  • 296 views
Uploaded on

Designing a usable website.

Designing a usable website.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
296
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Deltak edu- Proprietary & Confidentialh
    1
    Web Design for UsabilityBrandon Steele – Sr. Marketing Manager
  • 2. The 7 Secrets of Highly Unsuccessful Websites
    Place familiar elements in unfamiliar places
    Make it hard to navigate
    Remove points of reference
    Clutter is your friend
    Colors should be few – preferably just white
    Dispense with calls-to-action or obscure them
    Make the content hard to read and hard to find
    8/10/2009
    Deltak edu- Proprietary & Confidential
    2
  • 3.
    • “Usability is the measure of the quality of a user’s experience when interacting with a product or system...” – Usability.gov
    • 4. “Usability is the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.” – ISO
    • 5. “Usability is a quality attribute that assesses how easy user interfaces are to use.” Jakob Nielsen, Ph.D.
    8/10/2009
    Deltak edu- Proprietary & Confidential
    3
    What is Usability Anyway?
  • 6. A Usable Usability Definition
    Usability means that people who use the website can do so quickly and easily to accomplish their task(s).
    8/10/2009
    Deltak edu- Proprietary & Confidential
    4
  • 7. “If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. […] There are plenty of other websites available; leaving is the first line of defense when users encounter a difficulty.” -- Nielsen
    8/10/2009
    Deltak edu- Proprietary & Confidential
    5
    Why is Usability Important?
  • 8. High bounce rates
    Low conversion rates
    Poor keyword rankings
    Low traffic
    Few SEO leads
    8/10/2009
    Deltak edu- Proprietary & Confidential
    6
    And Where Does all This “Leaving” get us?
  • 9. How Do We Avoid This User Experience?
    8/10/2009
    Deltak edu- Proprietary & Confidential
    7
  • 10. 8/10/2009
    Deltak edu- Proprietary & Confidential
    8
    General Usability Checklist
    Can you tell where you are in the site?
    Can you tell where you can go in the site?
    Is there a reasonable number of navigation choices?
    Is there a link back to the home page?
    Do links make sense when read out of context?
    Does the site have a consistent "look-&-feel"?
    Is the layout uncluttered?
    Is there good color contrast?
    Is important content close to the top of the page?
    Are key concepts emphasized?
    Is text broken up for easy scanning using headlines, bullets, lists and frequent paragraph breaks?
    Is language used in a way that is familiar to and comfortable for its readers?
  • 11. 8/10/2009
    Deltak edu- Proprietary & Confidential
    9
    Example 1
  • 12. 8/10/2009
    Deltak edu- Proprietary & Confidential
    10
    The Inner Page
  • 13. Example 2
    8/10/2009
    Deltak edu- Proprietary & Confidential
    11
  • 14. The Inner Page
    8/10/2009
    Deltak edu- Proprietary & Confidential
    12
  • 15. Thank You….
    8/10/2009
    Deltak edu- Proprietary & Confidential
    13
    Questions?
  • 16. And Peter Drucker Says
    “This is the part on Sprockets where we dance…”
    8/10/2009
    Deltak edu- Proprietary & Confidential
    14