Driving Innovation<br />Partnering for Metadata Innovation<br />1st July 2010	#tsbmeta    @alex_stanhope<br />
Growth of Consumer Internet Traffic<br />Source: CISCO<br />
Source: BPI<br />
Source: IAB/PWC Online adspend<br />
Source: Gizmondo<br />
Opportunity<br />Challenge<br />Importance of context<br />Relationship between virtual and physical<br />Mobile app marke...
  Maximise value of digital content</li></li></ul><li>Opens 13th September<br />Deadline 21st October <br />Up to £5m comp...
Properties of Metadata<br />Identifying<br />Provenance<br />Searchable<br />Abstract<br />Machine readable<br />Inaccessi...
Production Process<br />Consumption Process<br />Distribution Process<br />with meta-data<br />
Competition split<br />Metadata: increasing the value of digital content<br /><ul><li> Opens September 2010</li></ul>Metad...
Testbed<br />Digital competitionsAutumn2010<br />Network Services Demonstrators<br />£2mcloses 22/6/10<br />Collaboration ...
What about these things?<br />Trials / Research and Development<br />Fast-track and mainstream<br />Overseas companies<br ...
Partnering for Innovation, Metadata: increasing the value of digital content
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Partnering for Innovation, Metadata: increasing the value of digital content

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  • The significant bit of this (highlighted by the animation) is that online adspend revenues are going overseas (e.g. Google).
  • The significant factor here is not the 20/30% share taken by the operator but that many app stores (Apple/Palm) are closed and the operator controls the app format/metadata/ecosystem.
  • Partnering for Innovation, Metadata: increasing the value of digital content

    1. 1. Driving Innovation<br />Partnering for Metadata Innovation<br />1st July 2010 #tsbmeta @alex_stanhope<br />
    2. 2. Growth of Consumer Internet Traffic<br />Source: CISCO<br />
    3. 3. Source: BPI<br />
    4. 4. Source: IAB/PWC Online adspend<br />
    5. 5. Source: Gizmondo<br />
    6. 6. Opportunity<br />Challenge<br />Importance of context<br />Relationship between virtual and physical<br />Mobile app market growth<br /><ul><li> New business models
    7. 7. Maximise value of digital content</li></li></ul><li>Opens 13th September<br />Deadline 21st October <br />Up to £5m competition<br />
    8. 8. Properties of Metadata<br />Identifying<br />Provenance<br />Searchable<br />Abstract<br />Machine readable<br />Inaccessible to humans<br />
    9. 9. Production Process<br />Consumption Process<br />Distribution Process<br />with meta-data<br />
    10. 10. Competition split<br />Metadata: increasing the value of digital content<br /><ul><li> Opens September 2010</li></ul>Metadata: tools of production<br /><ul><li> Early 2011</li></li></ul><li>Scope<br />Interoperability<br />Persistence<br />Search and discovery<br />Visualisation<br />Licensing and rights clearance<br />Metadata as an asset<br />
    11. 11. Testbed<br />Digital competitionsAutumn2010<br />Network Services Demonstrators<br />£2mcloses 22/6/10<br />Collaboration across Digital Industries<br />£18m<br />Fasttrack closes 22/7/10 (CR&D 19/8/10)<br />Metadata<br />£5m<br />closes 21/10/10<br />Trusted Services<br />£5m<br />Fasttrack closes 10/09/10<br />(CR&D 17/06/10)<br />
    12. 12. What about these things?<br />Trials / Research and Development<br />Fast-track and mainstream<br />Overseas companies<br />Information overload? It’s all online:<br />http://www.innovateuk.org<br />http://www.creativeindustriesktn.org<br />

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