Partnering for Innovation, Metadata: increasing the value of digital content
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Partnering for Innovation, Metadata: increasing the value of digital content

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  • The significant bit of this (highlighted by the animation) is that online adspend revenues are going overseas (e.g. Google).
  • The significant factor here is not the 20/30% share taken by the operator but that many app stores (Apple/Palm) are closed and the operator controls the app format/metadata/ecosystem.

Partnering for Innovation, Metadata: increasing the value of digital content Partnering for Innovation, Metadata: increasing the value of digital content Presentation Transcript

  • Driving Innovation
    Partnering for Metadata Innovation
    1st July 2010 #tsbmeta @alex_stanhope
  • Growth of Consumer Internet Traffic
    Source: CISCO
  • Source: BPI
  • Source: IAB/PWC Online adspend
  • Source: Gizmondo
  • Opportunity
    Challenge
    Importance of context
    Relationship between virtual and physical
    Mobile app market growth
    • New business models
    • Maximise value of digital content
  • Opens 13th September
    Deadline 21st October
    Up to £5m competition
  • Properties of Metadata
    Identifying
    Provenance
    Searchable
    Abstract
    Machine readable
    Inaccessible to humans
  • Production Process
    Consumption Process
    Distribution Process
    with meta-data
  • Competition split
    Metadata: increasing the value of digital content
    • Opens September 2010
    Metadata: tools of production
    • Early 2011
  • Scope
    Interoperability
    Persistence
    Search and discovery
    Visualisation
    Licensing and rights clearance
    Metadata as an asset
  • Testbed
    Digital competitionsAutumn2010
    Network Services Demonstrators
    £2mcloses 22/6/10
    Collaboration across Digital Industries
    £18m
    Fasttrack closes 22/7/10 (CR&D 19/8/10)
    Metadata
    £5m
    closes 21/10/10
    Trusted Services
    £5m
    Fasttrack closes 10/09/10
    (CR&D 17/06/10)
  • What about these things?
    Trials / Research and Development
    Fast-track and mainstream
    Overseas companies
    Information overload? It’s all online:
    http://www.innovateuk.org
    http://www.creativeindustriesktn.org