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Metadata Tools for Production competition launch
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Metadata Tools for Production competition launch

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Technology Strategy Board's second metadata competition, where up to £5m will be invested to support the profitability and long-term sustainability of the Creative Industries.

Technology Strategy Board's second metadata competition, where up to £5m will be invested to support the profitability and long-term sustainability of the Creative Industries.

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  • Two-tier American cinema (blockbuster and niche films) Spikes are James Cameron movies (Titanic, Avatar)Cost of production trends up, but not much above inflationIn Games, the divide is just as clear (console and casual games) Halo 3 $55m GTA4 $100m
  • BBC ambivalent on 3D programming due to 3D TV sales figures3D TV Sales Figures Tank3D TV Not Growing as Fast as TV Makers Expected in 2010Most countries failing to achieve 1:1 sales of glassesConnected Sourceshttp://www.hottestnewitems.com/bbc-ambivalent-on-3d-programming-due-to-3d-tv-sales-figures/http://www.storyguide.net/archives/381http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/101012_3d_tv_not_growing_as_fast_as_tv_makers_expected_in_2010.asp
  • Cost of production is increasing Yes, in some areas, but not universallyComplexity of production is increasingNumber of component assets is increasing

Transcript

  • 1. Driving Innovation
    Metadata 2 competition launch
    24th March 2011#tsbpfi @alex_stanhope
  • 2. #tsbmeta
  • 3. Blockbuster production costs over time
    Source: OpusData
  • 4. Next generation driving revenue
    Discrepancy, open tointerpretation
    Source: Screen Digest and BPI
  • 5. 3D TV sales projections
    3DTV is not going to have the same impact as the introduction of colour TV. However, it is not a fad and it will prosper as a niche product – Simon Murray, Informa
  • 6. Increased complexity in Games
    Source: NESTA Next-gen/Backroom Boys/Gamesutra/EDGE/VideoGamer
  • 7. Efficiencies and new markets
    Efficiencies in production process
    Cost saving
    Saleable production elements
    History of prop sales (propstore.com)
    New markets
    3D wireframes
    Digital backdrops
    Redundant stems
    Software tools
    Processes and Methodologies
  • 8. Production Process
    Consumption Process
    Distribution Process
    with meta-data
  • 9. Metadata that is:
    Lost or dissociated
    Discarded
    Disorganised
    Unfindable
    Component digital assets that are:
    Undervalued
    Unmarketable
    Unfinished
    Time sensitive
    Unused assets
  • 10. 1
    Applicants should:
    Identify the digital content
    Estimate its appreciation in value
    Demonstrate the return to the rights holder
  • 11. 2
    Applicants should:
    Develop new or existing tools
    Improve efficiency of production workflows
    Enable commercialisation of components
  • 12. Scope: capture and preserve
    Type of metadata:
    Conceptual
    Author, performer
    Mechanical
    Artistic
    Example activity facilitated:
    Storyboard auto-conform
    Whole life rights mgmt
    Retrospective rendering
    Additional fan content
  • 13. Scope: organise and enable access
    Better interfaces
    Real-time organisation
    Leveraging compute power
    Exploitable interoperability
    Easier repurposing
    Potential benefit:
    Reduce error introduction
    Reduce error propagation
    Reduce labour costs, maximise value of human input
    Reduce duplication
    Open up new markets
  • 14. Two streams
    Fasttrack (£1m)
    Projects upto £100k
    Led by a Creative SME
    Single stage application
    Mainstream (£4m)
    Projects over £100k
    Led by a Creative Business
    Two stage application
  • 15. Dates
    Metadata production tools
  • 16. The End
    Source: FlickrKeo 101 http://www.flickr.com/photos/52193570@N04/5013905838/sizes/l/