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Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
Metadata Tools for Production competition launch
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Metadata Tools for Production competition launch

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Technology Strategy Board's second metadata competition, where up to £5m will be invested to support the profitability and long-term sustainability of the Creative Industries.

Technology Strategy Board's second metadata competition, where up to £5m will be invested to support the profitability and long-term sustainability of the Creative Industries.

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  • Two-tier American cinema (blockbuster and niche films) Spikes are James Cameron movies (Titanic, Avatar)Cost of production trends up, but not much above inflationIn Games, the divide is just as clear (console and casual games) Halo 3 $55m GTA4 $100m
  • BBC ambivalent on 3D programming due to 3D TV sales figures3D TV Sales Figures Tank3D TV Not Growing as Fast as TV Makers Expected in 2010Most countries failing to achieve 1:1 sales of glassesConnected Sourceshttp://www.hottestnewitems.com/bbc-ambivalent-on-3d-programming-due-to-3d-tv-sales-figures/http://www.storyguide.net/archives/381http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/101012_3d_tv_not_growing_as_fast_as_tv_makers_expected_in_2010.asp
  • Cost of production is increasing Yes, in some areas, but not universallyComplexity of production is increasingNumber of component assets is increasing
  • Transcript

    • 1. Driving Innovation<br />Metadata 2 competition launch<br />24th March 2011#tsbpfi @alex_stanhope<br />
    • 2. #tsbmeta<br />
    • 3. Blockbuster production costs over time<br />Source: OpusData<br />
    • 4. Next generation driving revenue<br />Discrepancy, open tointerpretation<br />Source: Screen Digest and BPI<br />
    • 5. 3D TV sales projections<br />3DTV is not going to have the same impact as the introduction of colour TV. However, it is not a fad and it will prosper as a niche product – Simon Murray, Informa<br />
    • 6. Increased complexity in Games<br />Source: NESTA Next-gen/Backroom Boys/Gamesutra/EDGE/VideoGamer<br />
    • 7. Efficiencies and new markets<br />Efficiencies in production process<br />Cost saving<br />Saleable production elements<br />History of prop sales (propstore.com)<br />New markets<br />3D wireframes<br />Digital backdrops<br />Redundant stems<br />Software tools<br />Processes and Methodologies<br />
    • 8. Production Process<br />Consumption Process<br />Distribution Process<br />with meta-data<br />
    • 9. Metadata that is:<br />Lost or dissociated<br />Discarded<br />Disorganised<br />Unfindable<br />Component digital assets that are:<br />Undervalued<br />Unmarketable<br />Unfinished<br />Time sensitive<br />Unused assets<br />
    • 10. 1<br />Applicants should:<br />Identify the digital content<br />Estimate its appreciation in value<br />Demonstrate the return to the rights holder<br />
    • 11. 2<br />Applicants should:<br />Develop new or existing tools<br />Improve efficiency of production workflows<br />Enable commercialisation of components<br />
    • 12. Scope: capture and preserve<br />Type of metadata:<br />Conceptual<br />Author, performer<br />Mechanical<br />Artistic<br />Example activity facilitated:<br />Storyboard auto-conform<br />Whole life rights mgmt<br />Retrospective rendering<br />Additional fan content<br />
    • 13. Scope: organise and enable access<br />Better interfaces<br />Real-time organisation<br />Leveraging compute power<br />Exploitable interoperability<br />Easier repurposing<br />Potential benefit:<br />Reduce error introduction<br />Reduce error propagation<br />Reduce labour costs, maximise value of human input<br />Reduce duplication<br />Open up new markets<br />
    • 14. Two streams<br />Fasttrack (£1m)<br />Projects upto £100k<br />Led by a Creative SME<br />Single stage application<br />Mainstream (£4m)<br />Projects over £100k<br />Led by a Creative Business<br />Two stage application<br />
    • 15. Dates<br />Metadata production tools<br />
    • 16. The End <br />Source: FlickrKeo 101 http://www.flickr.com/photos/52193570@N04/5013905838/sizes/l/<br />

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