Social Object

Social Media 10 principles for Social Object design Alex de Carvalho twitter.com/alexdc tapio.com

Brazilian – Finnish / diplomatic childhood High school and college in Miami (UMiami) Last decade in Europe / INSEAD MBA Scrapblog.com / Adj. Prof. at UMiami on “Social Media” BarCampMiami / RefreshMiami.org

10 principles for Social Object design 1. kiss: keep is social, stupid 2. deﬁne the objects of sociality 3. objects invite play 4. to play, to stroke 5. multiply the actions 6. asynchronous interaction 7. mind the bacn 8. set the ‘dun’bar higher 9. reputation display 10. building social capital

1. kiss: keep it social, stupid “Social” “Traditional” Media Media

paradigm shift Ptolemaic Heliocentrism System Sun Earth

quot;If there were a real proof that the Sun is in the centre of the universe, that the Earth is in the third sphere, and that the Sun does not go round the Earth but the Earth round the Sun, then we should have to proceed with great circumspection in explaining passages of Scripture which appear to teach the contrary, and we should rather have to say that we did not understand them than declare an opinion false which has been proved to be true. But I do not think there is any such proof since none has been shown to me.quot; - Cardinal Robert Bellarmine, c.1633

“Traditional” Media Newspapers Magazines Television Radio Books CDs DVDs A box of photos Physical, paper mail and catalogs Yellow Pages

“Social” Media • The [“Traditional”] media above can’t be changed. A newspaper can’t magically change its stories, even if society decides something in them is incorrect. • You can interact with my blog. You can leave a comment • You can get some sense of the popularity of my stu in real time. • With the “new media” you can look at my archives and see all posts. • Here on my blog I can mix media. A post could contain text, audio, video, or photos. • Here on my blog I don’t need to convince a committee to publish. • The new media is inﬁnite. (time, space, schedule) • The new media is syndicatable [sic] and linkable and easily reused. • The new media can be mashed up with data from other services. Robert Scoble, http://scobleizer.com/2007/02/16/what-is-social-media/

Social Media Blogging Social Networking Wikis Bookmarking Photosharing Calendaring Tagging Podcasting Microblogging

small world phenomenon Stanley Milgram examined the average path length for social networks of people in the United States. The research revealed that human society is a “small world” type network characterized by shorter-than- expected path lengths. http://en.wikipedia.org/wiki/Small_world_phenomenon Illustration: Laurens van Lieshout

http://en.wikipedia.org/wiki/List_of_social_networking_websites

“A Social Graph is good at representing links between people but it doesn’t explain what connects those particular people and not others People don’t just connect to each other. They connect through a shared object.” Jyri Engestrom http://www.zengestrom.com/

Graph: GustavoG http://www.ﬂickr.com/photos/gustavog/9708628/

Karin Knorr-Cetina “the rethinking of sociality along lines that include objects in the concept of social relations.” KNORR-CETINA, K. & BRUEGGER, U. (2002) Traders' engagement with markets: A postsocial relationship. Theory, Culture & Society, 19, 161–185.

“The services that we love to play with allow people to socialize around objects” Flickr YouTube Del.icio.us Blogging Twitter “Think about objects as the reason why people get in touch with each other” Jyri Engestrom http://www.zengestrom.com/

2. deﬁne the objects of sociality Photo: calero|photography http://www.ﬂickr.com/photos/calero/425784378/

shared interests, shared passions

memorable moments http://blog.scrapblog.com/general/we-cherish-these-comments-and-moments/

Graph: GustavoG http://www.ﬂickr.com/photos/gustavog/4499404/in/set-113313/

3. objects invite play http://www.youtube.com/watch?v=ur5fGSBsfq8 http://www.youtube.com/watch?v=xrShK-NVMIU

4. to play, to “stroke” Photo: MyTwistedLens http://www.ﬂickr.com/photos/twistedlens/507725391/ Photo: calero|photography http://www.ﬂickr.com/photos/calero/425784378/

http://www.ﬂickr.com/photos/adc/215405524

5. multiply the actions Invite Print Send Share Buy Bite View Tag Embed Save Collaborate Poke Comment Group Add Attach Trackback Favorite Shout Forward Hug Link Cluster

6. asynchronous interaction

7. mind the bacn Photo: Patrick Haney http://ﬂickr.com/photos/splat/177826218/

8. set the ‘dun’bar higher

9. reputation display

10. building social capital

Show us your social objects! Alex de Carvalho twitter.com/alexdc tapio.com

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Social Object

by Alex de Carvalho on Nov 11, 2007

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Social Object — Presentation Transcript