Social Object

Slide 1: Social Media 10 principles for Social Object design Alex de Carvalho twitter.com/alexdc tapio.com

Slide 3: Brazilian – Finnish / diplomatic childhood High school and college in Miami (UMiami) Last decade in Europe / INSEAD MBA Scrapblog.com / Adj. Prof. at UMiami on “Social Media” BarCampMiami / RefreshMiami.org

Slide 4: 10 principles for Social Object design 1. kiss: keep is social, stupid 2. define the objects of sociality 3. objects invite play 4. to play, to stroke 5. multiply the actions 6. asynchronous interaction 7. mind the bacn 8. set the ‘dun’bar higher 9. reputation display 10. building social capital

Slide 5: 1. kiss: keep it social, stupid “Social” “Traditional” Media Media

Slide 6: paradigm shift Ptolemaic Heliocentrism System Sun Earth

Slide 7: \"If there were a real proof that the Sun is in the centre of the universe, that the Earth is in the third sphere, and that the Sun does not go round the Earth but the Earth round the Sun, then we should have to proceed with great circumspection in explaining passages of Scripture which appear to teach the contrary, and we should rather have to say that we did not understand them than declare an opinion false which has been proved to be true. But I do not think there is any such proof since none has been shown to me.\" - Cardinal Robert Bellarmine, c.1633

Slide 8: “Traditional” Media Newspapers Magazines Television Radio Books CDs DVDs A box of photos Physical, paper mail and catalogs Yellow Pages

Slide 9: “Social” Media • The [“Traditional”] media above can’t be changed. A newspaper can’t magically change its stories, even if society decides something in them is incorrect. • You can interact with my blog. You can leave a comment • You can get some sense of the popularity of my stu in real time. • With the “new media” you can look at my archives and see all posts. • Here on my blog I can mix media. A post could contain text, audio, video, or photos. • Here on my blog I don’t need to convince a committee to publish. • The new media is infinite. (time, space, schedule) • The new media is syndicatable [sic] and linkable and easily reused. • The new media can be mashed up with data from other services. Robert Scoble, http://scobleizer.com/2007/02/16/what-is-social-media/

Slide 10: Social Media Blogging Social Networking Wikis Bookmarking Photosharing Calendaring Tagging Podcasting Microblogging

Slide 11: small world phenomenon Stanley Milgram examined the average path length for social networks of people in the United States. The research revealed that human society is a “small world” type network characterized by shorter-than- expected path lengths. http://en.wikipedia.org/wiki/Small_world_phenomenon Illustration: Laurens van Lieshout

Slide 12: http://en.wikipedia.org/wiki/List_of_social_networking_websites

Slide 13: “A Social Graph is good at representing links between people but it doesn’t explain what connects those particular people and not others People don’t just connect to each other. They connect through a shared object.” Jyri Engestrom http://www.zengestrom.com/

Slide 14: Graph: GustavoG http://www.flickr.com/photos/gustavog/9708628/

Slide 15: Karin Knorr-Cetina “the rethinking of sociality along lines that include objects in the concept of social relations.” KNORR-CETINA, K. & BRUEGGER, U. (2002) Traders' engagement with markets: A postsocial relationship. Theory, Culture & Society, 19, 161–185.

Slide 16: “The services that we love to play with allow people to socialize around objects” Flickr YouTube Del.icio.us Blogging Twitter “Think about objects as the reason why people get in touch with each other” Jyri Engestrom http://www.zengestrom.com/

Slide 17: 2. define the objects of sociality Photo: calero|photography http://www.flickr.com/photos/calero/425784378/

Slide 18: shared interests, shared passions

Slide 19: memorable moments http://blog.scrapblog.com/general/we-cherish-these-comments-and-moments/

Slide 20: Graph: GustavoG http://www.flickr.com/photos/gustavog/4499404/in/set-113313/

Slide 21: 3. objects invite play http://www.youtube.com/watch?v=ur5fGSBsfq8 http://www.youtube.com/watch?v=xrShK-NVMIU

Slide 22: 4. to play, to “stroke” Photo: MyTwistedLens http://www.flickr.com/photos/twistedlens/507725391/ Photo: calero|photography http://www.flickr.com/photos/calero/425784378/

Slide 23: http://www.flickr.com/photos/adc/215405524

Slide 24: http://www.flickr.com/photos/adc/215405524

Slide 25: 5. multiply the actions Invite Print Send Share Buy Bite View Tag Embed Save Collaborate Poke Comment Group Add Attach Trackback Favorite Shout Forward Hug Link Cluster

Slide 26: 6. asynchronous interaction

Slide 27: 7. mind the bacn Photo: Patrick Haney http://flickr.com/photos/splat/177826218/

Slide 29: 8. set the ‘dun’bar higher

Slide 30: 9. reputation display

Slide 31: 10. building social capital

Slide 32: Show us your social objects! Alex de Carvalho twitter.com/alexdc tapio.com