But enough about me, let’s talk about ... You Community Some Concepts Why focus on tech communities? What Now?
You want to ... • Extend your social network and make new friendships Learn something newYou • • Find work and projects • Bounce your ideas off like-minded people • Not feel alone • Access resources: space, marketing, funds
A source of ...• Like-minded people• Learning• Work and projects Community• New ideas as well as people who understand your ideas• Fellowship and togetherness• Space, marketing, funds
Proﬁtable You Persona CommunityWhen you provide service/value to others, it always reﬂects positively on you
Proﬁtable You Persona CommunityHow do YOU make a difference in your community?
The pyramid of inﬂuence Influence Authority Reputation Identity Credibility Presence alex de carvalho @alexdc
• "80 percent of success is just showing up" — Influence Woody Allen •Online, you publish yourself into existenceAuthority •First step is to determine your objective(s)Reputation •Next steps include choosing the platform(s) (blog, Facebook, Twitter, etc.) and creating your Identity proﬁle (bio, avatar, etc.)CredibilityPresence Personal Branding vs. Proﬁtable Persona: •Image vs Personality •Commercial focus vs Paying things forward •The value you derive vs The value you add
•Credibility is about trustworthiness and Influence expertiseAuthority •Are you a consistent source of reliable information?Reputation •Do you have extensive knowledge or ability Identity (or interest) about a certain topic?Credibility •Every post you publish will add to or subtract from your credibility Presence The proﬁtable persona publishes and curates
• Your presence and history of publishing uniquely describes who you are Influence • Your interactions and relationships with othersAuthority help authenticate who you are (ie., who you areReputation is who you say you are) Identity • Interacting with others in real-life situations, including publishing photos taken together,Credibility help cement your identity Presence The proﬁtable persona is authenticated through interactions with others and is associated with a set of communities
• The dynamic and ever-changing measure of Influence what others believe about youAuthority • Changes in credibility and identity will impact reputation both negatively and positivelyReputation • It is out of the individual’s power to control and Identity manipulate (ie., “you cannot fool all of the people all of the time”)Credibility Presence The proﬁtable persona is perceived as a valuable contributor to the community
• Recognized expertise and an esteemed reputation will vest an individual with a higher Influence social position for any given topicAuthority • The scope of a person’s authority depends on their ability to reach other leaders and people inReputation the same ﬁeld • Once achieved, authority may outlast Identity reputation and subjects may follow regardless of consequent effects on other peopleCredibility • The proﬁtable persona acts in accordance with a Presence high ethical value system The proﬁtable persona rewards community members for their participation, longevity, and quality of contributions (social capital)
• Do you bear social proof for others to follow? Influence •Your cues are interpreted by othersAuthority •In ambiguous situations, your exampleReputation determines the correct way to behave Identity • Do people conform in order to be liked?Credibility The proﬁtable persona helps deﬁne ethical social Presence norms and becomes a steward of the community’s shared understanding (social construct)
Before a community is formed, potentialcommunity members are as ﬁckle as crabs
Within 18 months, our meetups averaged 100 peopleand our community grew to over 2,500 members
RefreshMiami: new media community - South Florida’s largest web community - Established March 2006 - Over 2,500 members - Monthly meetups average 150 participants http://refreshmiami.org
Social Media Club of South Florida Established September 2008 - Over 2,500 members - Monthly meetups average 100 participants Expand media literacy Share lessons learned Adopt industry standards Promote ethical practices facebook.com/groups/smcsf
BarCamp Miami- Web and new media “un”conference- Over 1,500 have attended ﬁve events- Supported by over 60 company sponsorships http://barcampmiami.org
First one in June 2012:16 presenters & 300 attendees
500 people joined for the conferenceand networking in May 2012
Community spawns communities, like rainfall makes things grow • RefreshMiami • BarCamp Miami • Social Media Club South Florida • Mobile Monday Miami • Tech Tuesday • Tweetups • Coworking Miami • Ruby Brigade • iPhone Lovers Meetup • Wordpress Meetup
Many other models to create / copy• The Hatchery• TechCocktail When you create a new community based on• OpenCoffee what exists in other parts• World Café of the world, those• First Tuesday international communities• Twiistup start noticing you!• etc.
The thing is, we have shared interests ... It’s the reason we speak to each other and not someone else
Why focus on tech communities?"The digital economy is absolutely central to the futureof wealth creation.Although we are living in an increasingly globalisedworld, it is local communities rather than nations thatare becoming more important"Chris Clark, BT Chief Executive, February 18, 2010
Why is tech important? “The key to economic growth lies not just in the ability to attract the creative class, but to translate that underlying advantage into creative economic outcomes in the form of new ideas, new high-tech businesses and regional growth.” Richard Florida
Why is tech important?• White collar, well-paid, culturally curious• Driver of economic development• Attracts innovation, talent, and money• All industries need tech to remain competitive • Real Estate • Tourism & Hospitality • Healthcare • Banking • Journalism / Media • etc.
The right type of community• Identify community needs• Large & all-inclusive or small & focused• Online & Ofﬂine
Community Management• Seeding • Introduce yourselves • Blogging Challenge• Identify early leaders• Policies• Enforcement• Executive Committees• Events• Communities are often very local
Event / Meetup Format• “Open-source” culture and ethics• Networking --> panel --> networking• Master of Ceremonies & Moderator• Low-stress, informal, “Beer and Pizza”• Quality presenters• Awards
Consistent Date & Location• The right meeting venue depends on objectives and size of group • Universities • Hotels • Coworking locations• Coordination with other event organizers• “City” calendar for better coordination
Sponsorship• Networking should be free• Proximity to bar or restaurant• Sponsor pays vendors directly• Company involvement
Use Social Networks• Google groups• LinkedIn• Facebook• Twitter• Eventbrite registrations
Got questions? Here’s where to find me Alex de Carvalho @alexdc twitter.com/alexdc linkedin.com/in/alexdc facebook.com/alexdc alexdc.org
Engage Your CommunityNovember 14, 2012 Alex de Carvalho ● @alexdc
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