The role of listening in social media marketing
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The role of listening in social media marketing

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Alexander is talking about the importance of listening in social media marketing efforts. He also goes over a few practical example of social media monitoring tools.

Alexander is talking about the importance of listening in social media marketing efforts. He also goes over a few practical example of social media monitoring tools.

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    The role of listening in social media marketing The role of listening in social media marketing Presentation Transcript

    • The role of listening in social media marketing. And ways to do it. Alexander Zagoumenov.
    • business is business Being profitable is still the key. Social media is not changing the fundamentals. Let's not get distracted by new tools, social networks, and social measurements.
    • listening / selling relationship You sell by solving people's problems. You find what the problem is through engaging into conversations. And every good conversation starts with good listening .
    • social media monitoring : Listen Analyze Engage Measure
    • what are they saying about me ? Or brand monitoring . Bought “your product”, it's not working, does anyone have a solution? OR Got “your product”, works awesome, where do I send the $?
    • what’s competition up to? Or competitive intelligence . “ your competitor” is doing a promotion, getting into troubles, or solving people's problems.
    • what's the industry saying? Influencers, industry associations, publications, portals, networks. I follow Gary Vaynarchuk, Rand Fishkin. I read SEOmoz, Google Blog, etc.
    • blogs are great sources to: read articles, listen to problems people have, etc. A lot of them are writing articles about problems and solutions they've found.
    • forum are still going Mostly about question and answer action OR problems and solutions.
    • micro-blogs is a great source To pick on real time conversations as well as historical topics. search.twitter.com is a good resource to find thematic links on current articles.
    • traditional media is important New York Times is a good example of the website to tune into for specific topic. So as Calgary Herald. Especially useful to monitor industry and influencers.
    • free tools + Google Reader: http://www.google.com/reader + Social Mention: http://www.socialmention.com + WorkStreamer: http://workstreamer.com
    •  
    • Paid tools to look into + Radian6: http://www.radian6.com + BuzzStream: http://www.buzzstream.com + HeartBeat: http://www.sysomos.com/products/overview/heartbeat
    • Best practices + Make it a habit, listen regularly + You won't get it right the first time + Don't overdo it + Filter the buzz, identify triggers + Monitor opportunities and threats
    • Thank you !