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Social media for leaders of non-profit organizations

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Alex talks to a group of leaders of non-profit organizations at Old Y Centre in Calgary. The presentation builds the general ground to social media discussion. In conclusion Alex presents several ...

Alex talks to a group of leaders of non-profit organizations at Old Y Centre in Calgary. The presentation builds the general ground to social media discussion. In conclusion Alex presents several examples of free social tools that organizations can use.

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  • ps1.org/calendar/view/55/ Broadcasting, one way Marketing, the old days

Social media for leaders of non-profit organizations Presentation Transcript

  • 1. www.zagoumenov.com Social media for leader of non-profit organizations. by Alexander Zagoumenov
  • 2. ABOUT YOU
    • Leaders of non-profit organizations in Calgary
    • Want to learn how to promote organization on budget
    • Want to know how “social media” can help
    www.zagoumenov.com
  • 3. ABOUT ME
    • A tech communications guy helping organizations to communicate better using new media technologies.
    • Currently an independent consultant working with ad agencies in Calgary and select list of organizations.
    • Recently a director of digital communications with Barb Higgins for Mayor Campaign.
    www.zagoumenov.com
  • 4. AGENDA
    • Get on the same page on definitions
    • Emphasize the importance of listening
    • Identify tools to help you be successful
    • Questions and answers, discussion
    www.zagoumenov.com
  • 5. definition www.zagoumenov.com
  • 6. SOCIAL MEDIA IS…
    • NOT about Facebook, Twitter, YouTube, etc. These are just tools that help communicate online.
    • Traditional or broadcast media vs. social media
    www.zagoumenov.com
  • 7. listening www.zagoumenov.com
  • 8. source: ps1.org
  • 9.  
  • 10. TO GET US ALL ON THE SAME PAGE www.zagoumenov.com
  • 11. VERY IMPORTANT POINTS.
    • Many make a mistake starting with selecting tools. Social media is not about Facebook or Twitter.
    • Social media is about two-way communication with real people online. And communications practices have remained unchanged.
    • I recommend you start with defining your goals , audiences and the message prior to choosing the new media tools you want to use.
    www.zagoumenov.com
  • 12. TOOLS TO HELP YOU
    • Need a website : Tumblr, Posterous, Wordpress, Facebook
    • Events : Meetup.com, EventBrite.com, Facebook
    • Donations : Paypal.com, Facebook Causes
    • Cause awareness : Twibbon, Causes on Facebook
    • Video storage : YouTube Non-Profits, Vimeo, Facebook
    • Member communications : MailChimp, Campaign Monitor, Facebook
    www.zagoumenov.com
  • 13. Something to remember (1)
    • + Listen first. Make it a habit, listen regularly. Filter the buzz, identify triggers
    • + Engage by listening, solving problems and adding value.
    • + Understand your goals , message, audience first. Then think about tools that will help you.
    www.zagoumenov.com
  • 14. Something to remember (2)
    • + Look at similar organizations : http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/
    • + Communities exist , you just need to find them
    • + Make your message easy to share
    • + Grow from inside , get champions
    www.zagoumenov.com
  • 15. Thank you!
    • Lists of relevant links :
    • http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/
    • http://mashable.com/2009/05/22/non-profit-social-media/
    • http://mashable.com/2010/01/11/social-media-integration/
    • http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
    • http://www.slideshare.net/PrimalMedia/social-media-non-profits
    • http://www.slideshare.net/CogoMojo/dc-summit-presentation
    • http://www.slideshare.net/ShaunaCausey/social-media-nonprofit-resources-2010
    • http://www.slideshare.net/wildapricot/social-media-for-nonprofits-workshop
    • http://www.slideshare.net/kanter/compasspoint-workshop-slides-beta
    • This presentation is available at:
    • http://www.zagoumenov.com/presentations/
    www.zagoumenov.com