Social media for leaders of non-profit organizations

www.zagoumenov.com Social media for leader of non-profit organizations. by Alexander Zagoumenov

ABOUT YOU
Leaders of non-profit organizations in Calgary
Want to learn how to promote organization on budget
Want to know how “social media” can help
www.zagoumenov.com

ABOUT ME
A tech communications guy helping organizations to communicate better using new media technologies.
Currently an independent consultant working with ad agencies in Calgary and select list of organizations.
Recently a director of digital communications with Barb Higgins for Mayor Campaign.
www.zagoumenov.com

AGENDA
Get on the same page on definitions
Emphasize the importance of listening
Identify tools to help you be successful
Questions and answers, discussion
www.zagoumenov.com

definition www.zagoumenov.com

SOCIAL MEDIA IS…
NOT about Facebook, Twitter, YouTube, etc. These are just tools that help communicate online.
Traditional or broadcast media vs. social media
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listening www.zagoumenov.com

source: ps1.org

TO GET US ALL ON THE SAME PAGE www.zagoumenov.com

VERY IMPORTANT POINTS.
Many make a mistake starting with selecting tools. Social media is not about Facebook or Twitter.
Social media is about two-way communication with real people online. And communications practices have remained unchanged.
I recommend you start with defining your goals , audiences and the message prior to choosing the new media tools you want to use.
www.zagoumenov.com

TOOLS TO HELP YOU
Need a website : Tumblr, Posterous, Wordpress, Facebook
Events : Meetup.com, EventBrite.com, Facebook
Donations : Paypal.com, Facebook Causes
Cause awareness : Twibbon, Causes on Facebook
Video storage : YouTube Non-Profits, Vimeo, Facebook
Member communications : MailChimp, Campaign Monitor, Facebook
www.zagoumenov.com

Something to remember (1)
+ Listen first. Make it a habit, listen regularly. Filter the buzz, identify triggers
+ Engage by listening, solving problems and adding value.
+ Understand your goals , message, audience first. Then think about tools that will help you.
www.zagoumenov.com

Something to remember (2)
+ Look at similar organizations : http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/
+ Communities exist , you just need to find them
+ Make your message easy to share
+ Grow from inside , get champions
www.zagoumenov.com

Thank you!
Lists of relevant links :
http://www.ignitesocialmedia.com/non-profit-social-media-marketing-examples/
http://mashable.com/2009/05/22/non-profit-social-media/
http://mashable.com/2010/01/11/social-media-integration/
http://www.briansolis.com/2010/01/defining-social-media-the-saga-continues/
http://www.slideshare.net/PrimalMedia/social-media-non-profits
http://www.slideshare.net/CogoMojo/dc-summit-presentation
http://www.slideshare.net/ShaunaCausey/social-media-nonprofit-resources-2010
http://www.slideshare.net/wildapricot/social-media-for-nonprofits-workshop
http://www.slideshare.net/kanter/compasspoint-workshop-slides-beta
This presentation is available at:
http://www.zagoumenov.com/presentations/
www.zagoumenov.com

Social media for leaders of non-profit organizations

by Alexander Zagoumenov on Nov 29, 2010

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