Social media and SEO: Are they compatible?

Social Media and SEO: Compatible?

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Anduro Value
What?:
Increase traffic to website
Generate leads for sales force
Boost sales from online sources
How?
SEO
PPC
SMM

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Customers – 400 to Date

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Increase Visitor Traffic
www.Paisley.com
Used with permission

Link Value?
The Problem of No-Follow Tags
See: www.seo-browser.com
Parse: http://en.wikipedia.org/wiki/Twitter
Search for: ImJoePerez (5,000 listings)
Parse: http://twitter.com/imjoeperez
Parse: www.youtube.com/user/ImJoePerez
Parse: www.youtube.com/anduromarketing
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Quick History
2004: http://en.wikipedia.org/wiki/Mark_Zuckerberg
2006: http://en.wikipedia.org/wiki/Twitter
2006: www.seomoz.org/blog/social-media-marketing-eh-lets-see-whats-in-our-bag-o-goodies (Rand Fishkin)
Social media sites for improving links:
www.conversationmarketing.com/2008/07/you-cant-separate-social-media-seo.htm (Ian Lurie)
www.seomoz.org/article/social-media-marketing-tactics (Jane at SEOmoz) and www.seomoz.org/article/social-media-marketing-tactics#101-social-media-sites
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Why Use Social Media?
Brand Engagement: http://mashable.com/2009/02/06/social-media-smartest-brands/
Link Bait: http://en.wikipedia.org/wiki/Methods_of_website_linkinghttp://www.jimwestergren.com/link-bait/www.mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/
Viral: http://en.wikipedia.org/wiki/Viral_marketingwww.seroundtable.com/archives/013704.htmlwww.wilsonweb.com/wmt5/viral-principles.htm
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Measuring Success
Links: https://siteexplorer.search.yahoo.com/mysites or via www.seo-browser.com
Impact: http://wiki.kenburbary.com/http://grader.com/http://searchenginewatch.com/3640785http://searchenginewatch.com/3639614http://searchenginewatch.com/3639988
Example: www.anduro.com/calgary-mayor-race.html
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Questions?
Questions?

Social media and SEO: Are they compatible?

by Alexander Zagoumenov

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