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Social Media and SEO: Compatible?<br />
2<br />Anduro Value<br />What?:<br />Increase traffic to website<br />Generate leads for sales force<br />Boost sales from...
3<br />Customers – 400 to Date<br />
4<br />Increase Visitor Traffic<br />www.Paisley.com<br />Used with permission<br />
Link Value?<br />The Problem of No-Follow Tags<br />See: www.seo-browser.com<br />Parse: http://en.wikipedia.org/wiki/Twit...
Quick History<br />2004: http://en.wikipedia.org/wiki/Mark_Zuckerberg<br />2006: http://en.wikipedia.org/wiki/Twitter<br /...
Why Use Social Media?<br />Brand Engagement: http://mashable.com/2009/02/06/social-media-smartest-brands/<br />Link Bait: ...
Measuring Success<br />Links: https://siteexplorer.search.yahoo.com/mysites            or via www.seo-browser.com<br />Imp...
9<br />Questions?<br />Questions?<br />
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Social media and SEO: Are they compatible?

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Jeff Nelson of Anduro Marketing presented at Third Tuesday Calgary event. Does it make sense to engage into social media to benefit SEO results?

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Transcript of "Social media and SEO: Are they compatible?"

  1. 1. Social Media and SEO: Compatible?<br />
  2. 2. 2<br />Anduro Value<br />What?:<br />Increase traffic to website<br />Generate leads for sales force<br />Boost sales from online sources<br />How?<br />SEO<br />PPC<br />SMM<br />
  3. 3. 3<br />Customers – 400 to Date<br />
  4. 4. 4<br />Increase Visitor Traffic<br />www.Paisley.com<br />Used with permission<br />
  5. 5. Link Value?<br />The Problem of No-Follow Tags<br />See: www.seo-browser.com<br />Parse: http://en.wikipedia.org/wiki/Twitter<br />Search for: ImJoePerez (5,000 listings)<br />Parse: http://twitter.com/imjoeperez<br />Parse: www.youtube.com/user/ImJoePerez<br />Parse: www.youtube.com/anduromarketing<br />5<br />
  6. 6. Quick History<br />2004: http://en.wikipedia.org/wiki/Mark_Zuckerberg<br />2006: http://en.wikipedia.org/wiki/Twitter<br />2006: www.seomoz.org/blog/social-media-marketing-eh-lets-see-whats-in-our-bag-o-goodies (Rand Fishkin)<br />Social media sites for improving links:<br />www.conversationmarketing.com/2008/07/you-cant-separate-social-media-seo.htm (Ian Lurie)<br />www.seomoz.org/article/social-media-marketing-tactics (Jane at SEOmoz) and www.seomoz.org/article/social-media-marketing-tactics#101-social-media-sites<br />6<br />
  7. 7. Why Use Social Media?<br />Brand Engagement: http://mashable.com/2009/02/06/social-media-smartest-brands/<br />Link Bait: http://en.wikipedia.org/wiki/Methods_of_website_linkinghttp://www.jimwestergren.com/link-bait/www.mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/<br />Viral: http://en.wikipedia.org/wiki/Viral_marketingwww.seroundtable.com/archives/013704.htmlwww.wilsonweb.com/wmt5/viral-principles.htm<br />7<br />
  8. 8. Measuring Success<br />Links: https://siteexplorer.search.yahoo.com/mysites or via www.seo-browser.com<br />Impact: http://wiki.kenburbary.com/http://grader.com/http://searchenginewatch.com/3640785http://searchenginewatch.com/3639614http://searchenginewatch.com/3639988<br />Example: www.anduro.com/calgary-mayor-race.html<br />8<br />
  9. 9. 9<br />Questions?<br />Questions?<br />
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