20 minutes of value<br />Alexander Zagoumenov on SEO<br />
Free is important<br />
On seo consultants & firms<br />+ Good ones are expensive<br />+ Honestly is the most important<br />+ Their main goal is ...
problem solving interface<br />
Paid<br />Paid<br />Organic<br />Search: Organic vs. paid<br />
setup & maintenance<br />SEO is about both…<br />
evaluate your site<br />WooRank: http://www.woorank.com/<br />Website Grader: http://websitegrader.com/<br />
On keyword research<br />Quantitative vs. qualitative<br />Google AdWords Tool<br />Wordtracker FREE Keyword Tool<br />
On consistency<br />Sites don’t rank, pages do.<br />
Keyword in:<br />URL<br />Meta Title<br />Meta Description<br />Link Anchors<br />Headings<br />Image Alts<br />
On submitting<br />Submit to Google, Bing & Yahoo!<br />
On link building<br />+ Quality & Quantity (both matter)<br />+ If more references = more authority,<br />+ Then the goal ...
On measuring<br />+ Trend is important<br />+ Check regularly (bi-weekly, monthly)<br />+ Track: rankings, organic traffic...
Check rankings (free)<br />http://www.seomoz.org/rank-tracker<br />http://www.seomoz.org/blog/how-to-make-awesome-ranking-...
Track rankings (paid)<br />http://raventools.com/<br />http://www.seomoz.org/<br />http://www.webceo.com/<br />
On the matter of fear<br />+ On de-listing<br />+ On single ranking factors<br />
On social media & SEO<br />+ Blogs (regular content)<br />+ YouTube (link value, volume of search)<br />+ Facebook Page & ...
Valuable resources<br />+ Follow my SEO list on Twitter: @zagoumenov/seo<br />+ Check my 7-step SEO Process: zagoumenov.co...
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SEO for Startups

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Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key things to keep in mind and free tools to use to get started with SEO.

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SEO for Startups

  1. 1. 20 minutes of value<br />Alexander Zagoumenov on SEO<br />
  2. 2. Free is important<br />
  3. 3. On seo consultants & firms<br />+ Good ones are expensive<br />+ Honestly is the most important<br />+ Their main goal is to keep up to date<br />
  4. 4. problem solving interface<br />
  5. 5. Paid<br />Paid<br />Organic<br />Search: Organic vs. paid<br />
  6. 6. setup & maintenance<br />SEO is about both…<br />
  7. 7. evaluate your site<br />WooRank: http://www.woorank.com/<br />Website Grader: http://websitegrader.com/<br />
  8. 8. On keyword research<br />Quantitative vs. qualitative<br />Google AdWords Tool<br />Wordtracker FREE Keyword Tool<br />
  9. 9. On consistency<br />Sites don’t rank, pages do.<br />
  10. 10. Keyword in:<br />URL<br />Meta Title<br />Meta Description<br />Link Anchors<br />Headings<br />Image Alts<br />
  11. 11. On submitting<br />Submit to Google, Bing & Yahoo!<br />
  12. 12. On link building<br />+ Quality & Quantity (both matter)<br />+ If more references = more authority,<br />+ Then the goal is to become the authority on a subject<br />Free link analytis tools<br />http://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin)<br />http://www.opensiteexplorer.org/ (need basic (free) SEOmozregistration)<br />
  13. 13. On measuring<br />+ Trend is important<br />+ Check regularly (bi-weekly, monthly)<br />+ Track: rankings, organic traffic, conversions<br />
  14. 14. Check rankings (free)<br />http://www.seomoz.org/rank-tracker<br />http://www.seomoz.org/blog/how-to-make-awesome-ranking-charts<br />http://www.facesaerch.com/depersonalizer/<br />
  15. 15. Track rankings (paid)<br />http://raventools.com/<br />http://www.seomoz.org/<br />http://www.webceo.com/<br />
  16. 16. On the matter of fear<br />+ On de-listing<br />+ On single ranking factors<br />
  17. 17. On social media & SEO<br />+ Blogs (regular content)<br />+ YouTube (link value, volume of search)<br />+ Facebook Page & Twitter (social value)<br />
  18. 18. Valuable resources<br />+ Follow my SEO list on Twitter: @zagoumenov/seo<br />+ Check my 7-step SEO Process: zagoumenov.com/seo-process/<br />+ Learning Resources @SEOmoz: seomoz.org/learn-seo<br />+ Beginners SEO Guide @SEOmoz: <br />guides.seomoz.org/beginners-guide-to-search-engine-optimization<br />+ SEO Guide by Google: <br />google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf<br />

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