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SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
SEO for Startups
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SEO for Startups

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Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key …

Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key things to keep in mind and free tools to use to get started with SEO.

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  • 1. 20 minutes of value<br />Alexander Zagoumenov on SEO<br />
  • 2. Free is important<br />
  • 3. On seo consultants & firms<br />+ Good ones are expensive<br />+ Honestly is the most important<br />+ Their main goal is to keep up to date<br />
  • 4. problem solving interface<br />
  • 5. Paid<br />Paid<br />Organic<br />Search: Organic vs. paid<br />
  • 6. setup & maintenance<br />SEO is about both…<br />
  • 7. evaluate your site<br />WooRank: http://www.woorank.com/<br />Website Grader: http://websitegrader.com/<br />
  • 8. On keyword research<br />Quantitative vs. qualitative<br />Google AdWords Tool<br />Wordtracker FREE Keyword Tool<br />
  • 9. On consistency<br />Sites don’t rank, pages do.<br />
  • 10. Keyword in:<br />URL<br />Meta Title<br />Meta Description<br />Link Anchors<br />Headings<br />Image Alts<br />
  • 11. On submitting<br />Submit to Google, Bing & Yahoo!<br />
  • 12. On link building<br />+ Quality & Quantity (both matter)<br />+ If more references = more authority,<br />+ Then the goal is to become the authority on a subject<br />Free link analytis tools<br />http://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin)<br />http://www.opensiteexplorer.org/ (need basic (free) SEOmozregistration)<br />
  • 13. On measuring<br />+ Trend is important<br />+ Check regularly (bi-weekly, monthly)<br />+ Track: rankings, organic traffic, conversions<br />
  • 14. Check rankings (free)<br />http://www.seomoz.org/rank-tracker<br />http://www.seomoz.org/blog/how-to-make-awesome-ranking-charts<br />http://www.facesaerch.com/depersonalizer/<br />
  • 15. Track rankings (paid)<br />http://raventools.com/<br />http://www.seomoz.org/<br />http://www.webceo.com/<br />
  • 16. On the matter of fear<br />+ On de-listing<br />+ On single ranking factors<br />
  • 17. On social media & SEO<br />+ Blogs (regular content)<br />+ YouTube (link value, volume of search)<br />+ Facebook Page & Twitter (social value)<br />
  • 18. Valuable resources<br />+ Follow my SEO list on Twitter: @zagoumenov/seo<br />+ Check my 7-step SEO Process: zagoumenov.com/seo-process/<br />+ Learning Resources @SEOmoz: seomoz.org/learn-seo<br />+ Beginners SEO Guide @SEOmoz: <br />guides.seomoz.org/beginners-guide-to-search-engine-optimization<br />+ SEO Guide by Google: <br />google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf<br />

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