SEO for Startups
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SEO for Startups

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Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key ...

Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key things to keep in mind and free tools to use to get started with SEO.

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  • 1. 20 minutes of value
    Alexander Zagoumenov on SEO
  • 2. Free is important
  • 3. On seo consultants & firms
    + Good ones are expensive
    + Honestly is the most important
    + Their main goal is to keep up to date
  • 4. problem solving interface
  • 5. Paid
    Paid
    Organic
    Search: Organic vs. paid
  • 6. setup & maintenance
    SEO is about both…
  • 7. evaluate your site
    WooRank: http://www.woorank.com/
    Website Grader: http://websitegrader.com/
  • 8. On keyword research
    Quantitative vs. qualitative
    Google AdWords Tool
    Wordtracker FREE Keyword Tool
  • 9. On consistency
    Sites don’t rank, pages do.
  • 10. Keyword in:
    URL
    Meta Title
    Meta Description
    Link Anchors
    Headings
    Image Alts
  • 11. On submitting
    Submit to Google, Bing & Yahoo!
  • 12. On link building
    + Quality & Quantity (both matter)
    + If more references = more authority,
    + Then the goal is to become the authority on a subject
    Free link analytis tools
    http://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin)
    http://www.opensiteexplorer.org/ (need basic (free) SEOmozregistration)
  • 13. On measuring
    + Trend is important
    + Check regularly (bi-weekly, monthly)
    + Track: rankings, organic traffic, conversions
  • 14. Check rankings (free)
    http://www.seomoz.org/rank-tracker
    http://www.seomoz.org/blog/how-to-make-awesome-ranking-charts
    http://www.facesaerch.com/depersonalizer/
  • 15. Track rankings (paid)
    http://raventools.com/
    http://www.seomoz.org/
    http://www.webceo.com/
  • 16. On the matter of fear
    + On de-listing
    + On single ranking factors
  • 17. On social media & SEO
    + Blogs (regular content)
    + YouTube (link value, volume of search)
    + Facebook Page & Twitter (social value)
  • 18. Valuable resources
    + Follow my SEO list on Twitter: @zagoumenov/seo
    + Check my 7-step SEO Process: zagoumenov.com/seo-process/
    + Learning Resources @SEOmoz: seomoz.org/learn-seo
    + Beginners SEO Guide @SEOmoz:
    guides.seomoz.org/beginners-guide-to-search-engine-optimization
    + SEO Guide by Google:
    google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf