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SEO for Startups
 

SEO for Startups

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Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key ...

Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key things to keep in mind and free tools to use to get started with SEO.

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    SEO for Startups SEO for Startups Presentation Transcript

    • 20 minutes of value
      Alexander Zagoumenov on SEO
    • Free is important
    • On seo consultants & firms
      + Good ones are expensive
      + Honestly is the most important
      + Their main goal is to keep up to date
    • problem solving interface
    • Paid
      Paid
      Organic
      Search: Organic vs. paid
    • setup & maintenance
      SEO is about both…
    • evaluate your site
      WooRank: http://www.woorank.com/
      Website Grader: http://websitegrader.com/
    • On keyword research
      Quantitative vs. qualitative
      Google AdWords Tool
      Wordtracker FREE Keyword Tool
    • On consistency
      Sites don’t rank, pages do.
    • Keyword in:
      URL
      Meta Title
      Meta Description
      Link Anchors
      Headings
      Image Alts
    • On submitting
      Submit to Google, Bing & Yahoo!
    • On link building
      + Quality & Quantity (both matter)
      + If more references = more authority,
      + Then the goal is to become the authority on a subject
      Free link analytis tools
      http://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin)
      http://www.opensiteexplorer.org/ (need basic (free) SEOmozregistration)
    • On measuring
      + Trend is important
      + Check regularly (bi-weekly, monthly)
      + Track: rankings, organic traffic, conversions
    • Check rankings (free)
      http://www.seomoz.org/rank-tracker
      http://www.seomoz.org/blog/how-to-make-awesome-ranking-charts
      http://www.facesaerch.com/depersonalizer/
    • Track rankings (paid)
      http://raventools.com/
      http://www.seomoz.org/
      http://www.webceo.com/
    • On the matter of fear
      + On de-listing
      + On single ranking factors
    • On social media & SEO
      + Blogs (regular content)
      + YouTube (link value, volume of search)
      + Facebook Page & Twitter (social value)
    • Valuable resources
      + Follow my SEO list on Twitter: @zagoumenov/seo
      + Check my 7-step SEO Process: zagoumenov.com/seo-process/
      + Learning Resources @SEOmoz: seomoz.org/learn-seo
      + Beginners SEO Guide @SEOmoz:
      guides.seomoz.org/beginners-guide-to-search-engine-optimization
      + SEO Guide by Google:
      google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf