SEO for Startups

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Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key …

Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key things to keep in mind and free tools to use to get started with SEO.

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  • 1. 20 minutes of value
    Alexander Zagoumenov on SEO
  • 2. Free is important
  • 3. On seo consultants & firms
    + Good ones are expensive
    + Honestly is the most important
    + Their main goal is to keep up to date
  • 4. problem solving interface
  • 5. Paid
    Paid
    Organic
    Search: Organic vs. paid
  • 6. setup & maintenance
    SEO is about both…
  • 7. evaluate your site
    WooRank: http://www.woorank.com/
    Website Grader: http://websitegrader.com/
  • 8. On keyword research
    Quantitative vs. qualitative
    Google AdWords Tool
    Wordtracker FREE Keyword Tool
  • 9. On consistency
    Sites don’t rank, pages do.
  • 10. Keyword in:
    URL
    Meta Title
    Meta Description
    Link Anchors
    Headings
    Image Alts
  • 11. On submitting
    Submit to Google, Bing & Yahoo!
  • 12. On link building
    + Quality & Quantity (both matter)
    + If more references = more authority,
    + Then the goal is to become the authority on a subject
    Free link analytis tools
    http://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin)
    http://www.opensiteexplorer.org/ (need basic (free) SEOmozregistration)
  • 13. On measuring
    + Trend is important
    + Check regularly (bi-weekly, monthly)
    + Track: rankings, organic traffic, conversions
  • 14. Check rankings (free)
    http://www.seomoz.org/rank-tracker
    http://www.seomoz.org/blog/how-to-make-awesome-ranking-charts
    http://www.facesaerch.com/depersonalizer/
  • 15. Track rankings (paid)
    http://raventools.com/
    http://www.seomoz.org/
    http://www.webceo.com/
  • 16. On the matter of fear
    + On de-listing
    + On single ranking factors
  • 17. On social media & SEO
    + Blogs (regular content)
    + YouTube (link value, volume of search)
    + Facebook Page & Twitter (social value)
  • 18. Valuable resources
    + Follow my SEO list on Twitter: @zagoumenov/seo
    + Check my 7-step SEO Process: zagoumenov.com/seo-process/
    + Learning Resources @SEOmoz: seomoz.org/learn-seo
    + Beginners SEO Guide @SEOmoz:
    guides.seomoz.org/beginners-guide-to-search-engine-optimization
    + SEO Guide by Google:
    google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf