Listen First: SMB strategies series

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Presented on February 10, 2010 at CCIS in Calgary. Talking about the value of listening overall, as well as specifically to customers, vendors, partners, competitors. Includes examples of job search monitor and business monitor.

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Listen First: SMB strategies series

  1. 1. marketing practices for entrepreneurs and small businesses owners LISTEN FIRST CCIS Business Networking Session presented by Alexander Zagoumenov
  2. 2. What should you How should you listen to? listen? Examples. Why listening is important?
  3. 3. Why listening is important?
  4. 4. source: ps1.org
  5. 5. MARKETING TODAY
  6. 6. First seek to understand, then to be understood HABIT #5
  7. 7. Just because… … you are curious!
  8. 8. What should you listen to? Why listening is important?
  9. 9. Traditional listening habits WHAT DO YOU LISTEN TO
  10. 10. Why do you listen? GOALS ARE IMPORTANT
  11. 11. BRAND Image source: whiteduck.com.au
  12. 12. Know who you compete against and what they do. COMPETITION
  13. 13. What should you How should you listen to? listen? Examples. Why listening is important?
  14. 14. INTRODUCTION TO RSS
  15. 15. http://www.youtube.com/watch?v=c8YSWNUZN64 WHAT IS RSS?
  16. 16. http://www.youtube.com/watch?v=VSPZ2Uu_X3Y GOOGLE READER
  17. 17. Example 2 BUSINESS MONITOR
  18. 18. 1. Identify goals 2. Select what to listen to 3. Setup a monitor 4. Listen regularly CREATE A PLAN
  19. 19. AND REMEMBER…
  20. 20. Just because… … you are curious!
  21. 21. Special thanks Tatjana Beocanin, CCIS for organizing Raquel Pinto, CCIS for organizing Google & people for beautiful images Stay in touch http://zagoumenov.com twitter.com/zagoumenov ca.linkedin.com/in/zagoumenov THANK YOU!

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