Listen First: SMB strategies series

marketing practices for entrepreneurs and small businesses owners LISTEN FIRST CCIS Business Networking Session presented by Alexander Zagoumenov

What should you How should you listen to? listen? Examples. Why listening is important?

Why listening is important?

source: ps1.org

MARKETING TODAY

First seek to understand, then to be understood HABIT #5

Just because… … you are curious!

What should you listen to? Why listening is important?

Traditional listening habits WHAT DO YOU LISTEN TO

Why do you listen? GOALS ARE IMPORTANT

BRAND Image source: whiteduck.com.au

Know who you compete against and what they do. COMPETITION

What should you How should you listen to? listen? Examples. Why listening is important?

INTRODUCTION TO RSS

http://www.youtube.com/watch?v=c8YSWNUZN64 WHAT IS RSS?

http://www.youtube.com/watch?v=VSPZ2Uu_X3Y GOOGLE READER

Example 2 BUSINESS MONITOR

1. Identify goals 2. Select what to listen to 3. Setup a monitor 4. Listen regularly CREATE A PLAN

AND REMEMBER…

Just because… … you are curious!

Special thanks Tatjana Beocanin, CCIS for organizing Raquel Pinto, CCIS for organizing Google & people for beautiful images Stay in touch http://zagoumenov.com twitter.com/zagoumenov ca.linkedin.com/in/zagoumenov THANK YOU!

Listen First: SMB strategies series

by Alexander Zagoumenov on Feb 10, 2010

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Listen First: SMB strategies series — Presentation Transcript

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