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Listen First: SMB strategies series
 

Listen First: SMB strategies series

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Presented on February 10, 2010 at CCIS in Calgary. Talking about the value of listening overall, as well as specifically to customers, vendors, partners, competitors. Includes examples of job search ...

Presented on February 10, 2010 at CCIS in Calgary. Talking about the value of listening overall, as well as specifically to customers, vendors, partners, competitors. Includes examples of job search monitor and business monitor.

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    Listen First: SMB strategies series Listen First: SMB strategies series Presentation Transcript

    • marketing practices for entrepreneurs and small businesses owners LISTEN FIRST CCIS Business Networking Session presented by Alexander Zagoumenov
    • What should you How should you listen to? listen? Examples. Why listening is important?
    • Why listening is important?
    • source: ps1.org
    • MARKETING TODAY
    • First seek to understand, then to be understood HABIT #5
    • Just because… … you are curious!
    • What should you listen to? Why listening is important?
    • Traditional listening habits WHAT DO YOU LISTEN TO
    • Why do you listen? GOALS ARE IMPORTANT
    • BRAND Image source: whiteduck.com.au
    • Know who you compete against and what they do. COMPETITION
    • What should you How should you listen to? listen? Examples. Why listening is important?
    • INTRODUCTION TO RSS
    • http://www.youtube.com/watch?v=c8YSWNUZN64 WHAT IS RSS?
    • http://www.youtube.com/watch?v=VSPZ2Uu_X3Y GOOGLE READER
    • Example 2 BUSINESS MONITOR
    • 1. Identify goals 2. Select what to listen to 3. Setup a monitor 4. Listen regularly CREATE A PLAN
    • AND REMEMBER…
    • Just because… … you are curious!
    • Special thanks Tatjana Beocanin, CCIS for organizing Raquel Pinto, CCIS for organizing Google & people for beautiful images Stay in touch http://zagoumenov.com twitter.com/zagoumenov ca.linkedin.com/in/zagoumenov THANK YOU!