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Introduction to Email Marketing by Alexander Zagoumenov
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Introduction to Email Marketing by Alexander Zagoumenov

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Why should you use email marketing to build loyalty with your partners, clients, vendors? What are the main ingredients in an email marketing campaign? How to play by the rules: CAN-SPAM key points. …

Why should you use email marketing to build loyalty with your partners, clients, vendors? What are the main ingredients in an email marketing campaign? How to play by the rules: CAN-SPAM key points. Alex presented at the City of Calgary's Youth Employment Centre.

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  • 1. Introduction to EMAIL MARKETING by Alexander Zagoumenov http://www.delaware-insurance.com/wp-content/uploads/2009/03/loyalty-1024x768.jpg
  • 2. ... IS WHERE I LEARNED IT
  • 3. 1. What is it and why use it? 2. What are the key ingredients? 3. Doing it right. AGENDA
  • 4. To get us all on the same page PART 1 http://upload.wikimedia.org/wikipedia/commons/3/3f/Ringbound_notebook.jpg
  • 5. First deploy, then analyze the results, then deploy again. PUSH VS. PULL http://chriselyea.com/wp-content/uploads/2010/01/PushPullDoors.jpg
  • 6. BLOGS VS. EMAIL MARKETING http://www.visit-palau.com/thingstodo/images/sightseeing.JPG
  • 7. 1. Delivers information in a comfortable way 2. Serves as a tool to build loyalty 3. Keeps subscribers up to date WHAT’S THE PURPOSE?
  • 8. What are the key ingredients PART 2 http://straightfromthefarm.files.wordpress.com/2007/07/bowl-of-fresh-ingredients-for-salsa.jpg
  • 9. 1. Information collection 2. Understanding the goals 3. Campaign management • Creative and copy • Email list setup • Deployment 4. Results analysis THE PROCESS
  • 10. 1. Subject line 2. Headlines 3. Clear calls to action 4. Body text, links and images 5. Footer IMPORTANT EMAIL PARTS
  • 11. Making sure they see what you sent them TESTING FOR COMPATIBILITY http://www.fun-with-pictures.com/cow-dolphin.html
  • 12. LOOKING AT THE RESULTS
  • 13. Playing by the rules PART 3
  • 14. 1. Proper collection method 2. Unsubscribe procedure 3. Be clear in your message 4. Be honest with the reader 5. Pay attention to complaints 5 TIPS TO DO RIGHT
  • 15. http://www.deskpicture.com/DPs/Miscellaneous/spam.jpg
  • 16. http://www.mxtoolbox.com/blacklists.aspx CHECKING IF I’M A SPAMMER
  • 17. GETTING OUT OF IT http://www.ryze.com/postdisplay.php?confid=3288&messageid=2980767 http://derekandbrooke.files.wordpress.com/2009/05/dsc_0255.jpg
  • 18. IT’S A TOOLBOX http://www.optimum7.com/internet-marketing/wp-content/uploads/2008/11/20060513_toolbox.jpg
  • 19. 1. Do it right 2. Review the results 3. Do it even better than the first time IN REVIEW
  • 20. QUESTIONS http://usembassywarsaw.files.wordpress.com/2009/04/chris07.jpg