Introduction to Email Marketing by Alexander Zagoumenov

Introduction to EMAIL MARKETING by Alexander Zagoumenov http://www.delaware-insurance.com/wp-content/uploads/2009/03/loyalty-1024x768.jpg

... IS WHERE I LEARNED IT

1. What is it and why use it? 2. What are the key ingredients? 3. Doing it right. AGENDA

To get us all on the same page PART 1 http://upload.wikimedia.org/wikipedia/commons/3/3f/Ringbound_notebook.jpg

First deploy, then analyze the results, then deploy again. PUSH VS. PULL http://chriselyea.com/wp-content/uploads/2010/01/PushPullDoors.jpg

BLOGS VS. EMAIL MARKETING http://www.visit-palau.com/thingstodo/images/sightseeing.JPG

1. Delivers information in a comfortable way 2. Serves as a tool to build loyalty 3. Keeps subscribers up to date WHAT’S THE PURPOSE?

What are the key ingredients PART 2 http://straightfromthefarm.files.wordpress.com/2007/07/bowl-of-fresh-ingredients-for-salsa.jpg

1. Information collection 2. Understanding the goals 3. Campaign management • Creative and copy • Email list setup • Deployment 4. Results analysis THE PROCESS

1. Subject line 2. Headlines 3. Clear calls to action 4. Body text, links and images 5. Footer IMPORTANT EMAIL PARTS

Making sure they see what you sent them TESTING FOR COMPATIBILITY http://www.fun-with-pictures.com/cow-dolphin.html

LOOKING AT THE RESULTS

Playing by the rules PART 3

1. Proper collection method 2. Unsubscribe procedure 3. Be clear in your message 4. Be honest with the reader 5. Pay attention to complaints 5 TIPS TO DO RIGHT

http://www.deskpicture.com/DPs/Miscellaneous/spam.jpg

http://www.mxtoolbox.com/blacklists.aspx CHECKING IF I’M A SPAMMER

GETTING OUT OF IT http://www.ryze.com/postdisplay.php?confid=3288&messageid=2980767 http://derekandbrooke.files.wordpress.com/2009/05/dsc_0255.jpg

IT’S A TOOLBOX http://www.optimum7.com/internet-marketing/wp-content/uploads/2008/11/20060513_toolbox.jpg

1. Do it right 2. Review the results 3. Do it even better than the first time IN REVIEW

QUESTIONS http://usembassywarsaw.files.wordpress.com/2009/04/chris07.jpg

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Introduction to Email Marketing by Alexander Zagoumenov

by Alexander Zagoumenov on Feb 11, 2010

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Introduction to Email Marketing by Alexander Zagoumenov — Presentation Transcript