Social Business at Executing Social Media by Acuity Forums

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My presentation from Executing Social Media event by Acuity Forums in Calgary, where I talk about internal social media execution, the process and practices.

My presentation from Executing Social Media event by Acuity Forums in Calgary, where I talk about internal social media execution, the process and practices.

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Transcript

  • 1. Using social media to foster innovation within your company
  • 2. Ways to use social media
    • Operational efficiency / productivity
    • Talent acquisition and development
    • Innovation and knowledge creation
  • 3. Primary types of tools
    • + Blogs
    • + Wikis
    • + Social Networks
    • + Discussion Forums
    • + Micro-blogs
  • 4. Examples
  • 5. Uses wikis to brainstorm new ideas, manage projects, swap service tips and contribute to product innovation and marketing.
  • 6. Uses micro-blogs as an effective way to alert team members of successes, challenges, best practices.
  • 7. Uses internal social network to help its retirees stay connected with the company and extend reach for talent.
  • 8. Uses social media tools such as wikis to train new hires about company's culture and job details.
  • 9. Uses social networking tools to generate creative photography ideas, share market information, etc. using the network of colleagues.
  • 10. In 2009 invested $50,000 into a social networking platform. Estimated $2.5 million in savings in less than 5 months.
  • 11. Uses Loop Marketplace, an internal communication platform, where employees post innovation ideas and others comment on them.
  • 12. Process
  • 13. Key steps
    • 1. Get intelligence
    • 2. Clarify objectives
    • 3. Design strategies
    • 4. Implement the plan
    • 5. Measure outcomes
    • 6. Leverage learning
  • 14. Step 1: Get intelligence
    • + Demographic profile
    • + Social media use profile
    • + Readiness for complex change
    • + Present state of your organizational system
  • 15. Step 2: Clarify objectives
    • Your social media strategy must serve your company's mission and strategic plan
    • There's two aspects of clarifying objectives:
    • 1. to identify
    • 2. to measure
  • 16. Step 3: Design strategies
    • + What are the tools ?
    • + Who are the champions ?
    • + How will we track the progress ?
    • + How will we report out success ?
  • 17. Step 4: Implement the plan
    • The key is to manage projects and manage change.
    • Selecting a partner:
    • + Software vendor or consulting firm
    • + Look at experience, capability, and fit
  • 18. Step 5: Measure outcomes
    • The key is to communicate the results to all three parties.
    • Three metrics categories that come into play:
    • + Are we following our plan?
    • + Is it helping our organization?
    • + Did we expect the outcome we're getting?
  • 19. Step 6: Leverage learning
    • The place to collect macro findings, reflect, analyze and digest the data.
    • This step is especially important when social media integration is done in smaller phases.
  • 20. Practices
  • 21. Always start with a business goal in mind
  • 22. Pay attention to training
  • 23. Get early adopters to become champions
  • 24. Communicate to build trust
  • 25. Create small wins and proof points
  • 26. It's important for the system to be web based
  • 27. There's three to tango: IT, human resources, and the C-Suite
  • 28. Two main approaches: top-down and bottom-up
  • 29. Burn the ships if necessary
  • 30. Culture of contribution, engagement and transparency
  • 31. Thank you!
    • Relevant resources :
    • http://www.zagoumenov.com/social-business-resources/
    • Special thanks :
    • Roger Kondrat (West17Media), Lee Bryant (HeadShift), Lee Provoost (HeadShift), Ernest Barbaric (Ernest Media), Acuity Forums; Matt Moore; Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis (Social Media at Work)