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© Aleweb Social Marketing, October 2010,[object Object],Social Media for Job Seekers,[object Object],If You’re Looking for Work,,[object Object],Can Social Media Help You?,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],Agenda,[object Object],The power of Social Media,[object Object],Things you should know,[object Object],Getting started,[object Object],Staying on top,[object Object],Less is more,[object Object],Strategies for using it,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],The Power of Social Media,[object Object],Today’s “word of mouth”,[object Object],Searchable “eavesdropping”,[object Object],Default source of information,[object Object],More efficient and cost-effective than other methods of recruitment,[object Object],Forges strong relationships,[object Object],Hiring company learns more than just CV info. Is candidate is good fit for company?,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],Things You Should Know,[object Object],People openly share opinions and experiences,[object Object],Unmoderated, user-generated content,[object Object],Job seekers need to take part in the dialogue,[object Object],Folks are listening in,[object Object],80% of companies use Social Media for recruitment,[object Object],More than 2/3 of all HR professionals run internet searches on job applicants,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],Less is More,[object Object],More,[object Object],Listening +,[object Object],Sharing +,[object Object],Participating +,[object Object],= Relationship Building,[object Object],Less,[object Object],Complaining,[object Object],Negativity,[object Object],Indescretion,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],Strategies for Using Social Media,[object Object],Find high-quality job leads,[object Object],Company research,[object Object],Positions,[object Object],Recruiters,[object Object],Networking,[object Object]
Getting Started,[object Object],Google yourself!,[object Object],Define the job you want,[object Object],Keywords, locations, etc.,[object Object],Establish your social media profiles,[object Object],Make connections,[object Object],Phone, e-mail, social media,[object Object],Share great content,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
The Big 3,[object Object],According to a 2009 JobviteSurvey, of the companies using social media for recruitment instead of traditional job posting sites:,[object Object],95% are using LinkedIn,[object Object],50% are using Facebook,[object Object],42% are using Twitter,[object Object],LinkedIn – Professional business network. More than 65 million active users. 80% of companies are using site as primary tool to find employees.,[object Object],Twitter – Global water cooler. The fastest growing tool for job recruitment.,[object Object],Facebook– Community building.More than 500 million active users.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
LinkedIn Profile Tweaks,[object Object],Use first person. ,[object Object],Ensure its keyword-rich.,[object Object],Ask for recommendations.,[object Object],Create a vanity URL.,[object Object],Add appropriate applications (blog feed, SlideShare, etc.),[object Object],Post relevant status updates.,[object Object],Use “in transition” in headline or status.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Joining LinkedIn Groups,[object Object],Find and join relevant groups that are based on your:,[object Object],Geographical location,[object Object],Industry,[object Object],Keywords,[object Object],Recruiter contacts,[object Object],Alumni associations,[object Object],Professional organizations,[object Object],Join maximum number of groups,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Establishing Expertise,[object Object],Use the Answers section in LinkedIn to look for questions you are an expert in.,[object Object],Start or join discussions in your Groups that show your insight.,[object Object],Share relevant news and information with connections.,[object Object],Be willing to provide introductions for your connections.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Researching Companies,[object Object],LinkedIn’s company profiles give good summary info for many large companies.,[object Object],See who you know who works or has worked there in the past.,[object Object],Track career paths. (Where did people work before this company and after?),[object Object],Check out the most popular LinkedIn profiles employed by that company.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Using Your Connections,[object Object],Search for friends, family, former colleagues, career counselor at college, recruiters, hiring managers, people you deal with on a regular basis,[object Object],Send a note to all connections,[object Object],Profile skill set, geographical location, etc.,[object Object],Ask that connections forward note to 3-5 key contacts that might be interested,[object Object],Stay “Top of Mind” by regularly updating your profile and status, and keeping in touch,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],Staying On Top,[object Object],Use LinkedIn saved searches to be notified of new job postings matching your criteria,[object Object],Use Google alerts to know when news sites or blogs post information you need,[object Object],View recruiters like they are your clients,[object Object],Use a CRM system to maintain details (zoho.com is free),[object Object],Connect with them in multiple ways,[object Object],Share resources and information with them,[object Object]
Twitter Usage,[object Object],Follow the corporate brands you have “short listed” as potential employers,[object Object],Find people to follow (HR managers, recruiters, outplacement firms, career coaches, etc.),[object Object],Do keyword searches,[object Object],Follow my list @eandtsmom/Job-search.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Hashtags to Follow,[object Object],Save searches for specific hashtags and hashtag combinations,[object Object],#jobs,[object Object],#ct,[object Object],#hiring,[object Object],#career,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Twitter-Based Resources,[object Object],The Jobsonicasocial network is for job postings in the US and Canada only,[object Object], The paper.li online newspaper allows you to define what you want in your own paper,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Thoughts about Facebook,[object Object],Use the search function,[object Object],Like pages such as Career Builder and other recruiter pages,[object Object],Beware of what you put out there and monitor what you’re friends are sharing about you,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Additional Ideas,[object Object],Create a blog. Even a short, 2-minute video blog done once a week is a great way to establish expertise on a given topic.,[object Object],Be a guest on other people’s social media channels (blog, radio show, etc.), and invite them to be a guest on yours.,[object Object],Use a short and effective e-mail signature that reminds people of what you do.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
Resources,[object Object],For Gmail users, add Rapportive plug-in.,[object Object],Add LinkedIn toolbar to browser or Outlook.,[object Object],Sign-up for Chris Brogan’s HBW newsletter.,[object Object],Read Jan Vermeiren’sHow to Really Use LinkedIn.,[object Object],Join my mailing list today, and I’ll send you your own copy of Get Job Leads FAST Using Twitter, plus a link to Chris Brogan’s message on how to build your own job search platform.,[object Object],© Aleweb Social Marketing, October 2010,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],Questions?,[object Object],Thank You for coming!,[object Object]
© Aleweb Social Marketing, October 2010,[object Object],Contact Information,[object Object],Aleweb Social Marketing,[object Object],Phone: 860-946-0544,[object Object],alewebsocial@gmail.com,[object Object],twitter.com/eandtsmom,[object Object],linkedin.com/in/taraalemany,[object Object],facebook.com/AlewebSocial,[object Object]

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Social media for job seekers

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Editor's Notes

  1. St. James Job Seekers Network. 30-45minutes