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Social media for job seekers
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  • St. James Job Seekers Network. 30-45minutes

Transcript

  • 1. © Aleweb Social Marketing, October 2010
    Social Media for Job Seekers
    If You’re Looking for Work,
    Can Social Media Help You?
  • 2. © Aleweb Social Marketing, October 2010
    Agenda
    The power of Social Media
    Things you should know
    Getting started
    Staying on top
    Less is more
    Strategies for using it
  • 3. © Aleweb Social Marketing, October 2010
    The Power of Social Media
    Today’s “word of mouth”
    Searchable “eavesdropping”
    Default source of information
    More efficient and cost-effective than other methods of recruitment
    Forges strong relationships
    Hiring company learns more than just CV info. Is candidate is good fit for company?
  • 4. © Aleweb Social Marketing, October 2010
    Things You Should Know
    People openly share opinions and experiences
    Unmoderated, user-generated content
    Job seekers need to take part in the dialogue
    Folks are listening in
    80% of companies use Social Media for recruitment
    More than 2/3 of all HR professionals run internet searches on job applicants
  • 5. © Aleweb Social Marketing, October 2010
    Less is More
    More
    Listening +
    Sharing +
    Participating +
    = Relationship Building
    Less
    Complaining
    Negativity
    Indescretion
  • 6. © Aleweb Social Marketing, October 2010
    Strategies for Using Social Media
    Find high-quality job leads
    Company research
    Positions
    Recruiters
    Networking
  • 7. Getting Started
    Google yourself!
    Define the job you want
    Keywords, locations, etc.
    Establish your social media profiles
    Make connections
    Phone, e-mail, social media
    Share great content
    © Aleweb Social Marketing, October 2010
  • 8. The Big 3
    According to a 2009 JobviteSurvey, of the companies using social media for recruitment instead of traditional job posting sites:
    95% are using LinkedIn
    50% are using Facebook
    42% are using Twitter
    LinkedIn – Professional business network. More than 65 million active users. 80% of companies are using site as primary tool to find employees.
    Twitter – Global water cooler. The fastest growing tool for job recruitment.
    Facebook– Community building.More than 500 million active users.
    © Aleweb Social Marketing, October 2010
  • 9. LinkedIn Profile Tweaks
    Use first person.
    Ensure its keyword-rich.
    Ask for recommendations.
    Create a vanity URL.
    Add appropriate applications (blog feed, SlideShare, etc.)
    Post relevant status updates.
    Use “in transition” in headline or status.
    © Aleweb Social Marketing, October 2010
  • 10. Joining LinkedIn Groups
    Find and join relevant groups that are based on your:
    Geographical location
    Industry
    Keywords
    Recruiter contacts
    Alumni associations
    Professional organizations
    Join maximum number of groups
    © Aleweb Social Marketing, October 2010
  • 11. Establishing Expertise
    Use the Answers section in LinkedIn to look for questions you are an expert in.
    Start or join discussions in your Groups that show your insight.
    Share relevant news and information with connections.
    Be willing to provide introductions for your connections.
    © Aleweb Social Marketing, October 2010
  • 12. Researching Companies
    LinkedIn’s company profiles give good summary info for many large companies.
    See who you know who works or has worked there in the past.
    Track career paths. (Where did people work before this company and after?)
    Check out the most popular LinkedIn profiles employed by that company.
    © Aleweb Social Marketing, October 2010
  • 13. Using Your Connections
    Search for friends, family, former colleagues, career counselor at college, recruiters, hiring managers, people you deal with on a regular basis
    Send a note to all connections
    Profile skill set, geographical location, etc.
    Ask that connections forward note to 3-5 key contacts that might be interested
    Stay “Top of Mind” by regularly updating your profile and status, and keeping in touch
    © Aleweb Social Marketing, October 2010
  • 14. © Aleweb Social Marketing, October 2010
    Staying On Top
    Use LinkedIn saved searches to be notified of new job postings matching your criteria
    Use Google alerts to know when news sites or blogs post information you need
    View recruiters like they are your clients
    Use a CRM system to maintain details (zoho.com is free)
    Connect with them in multiple ways
    Share resources and information with them
  • 15. Twitter Usage
    Follow the corporate brands you have “short listed” as potential employers
    Find people to follow (HR managers, recruiters, outplacement firms, career coaches, etc.)
    Do keyword searches
    Follow my list @eandtsmom/Job-search.
    © Aleweb Social Marketing, October 2010
  • 16. Hashtags to Follow
    Save searches for specific hashtags and hashtag combinations
    #jobs
    #ct
    #hiring
    #career
    © Aleweb Social Marketing, October 2010
  • 17. Twitter-Based Resources
    The Jobsonicasocial network is for job postings in the US and Canada only
    The paper.li online newspaper allows you to define what you want in your own paper
    © Aleweb Social Marketing, October 2010
  • 18. Thoughts about Facebook
    Use the search function
    Like pages such as Career Builder and other recruiter pages
    Beware of what you put out there and monitor what you’re friends are sharing about you
    © Aleweb Social Marketing, October 2010
  • 19. Additional Ideas
    Create a blog. Even a short, 2-minute video blog done once a week is a great way to establish expertise on a given topic.
    Be a guest on other people’s social media channels (blog, radio show, etc.), and invite them to be a guest on yours.
    Use a short and effective e-mail signature that reminds people of what you do.
    © Aleweb Social Marketing, October 2010
  • 20. Resources
    For Gmail users, add Rapportive plug-in.
    Add LinkedIn toolbar to browser or Outlook.
    Sign-up for Chris Brogan’s HBW newsletter.
    Read Jan Vermeiren’sHow to Really Use LinkedIn.
    Join my mailing list today, and I’ll send you your own copy of Get Job Leads FAST Using Twitter, plus a link to Chris Brogan’s message on how to build your own job search platform.
    © Aleweb Social Marketing, October 2010
  • 21. © Aleweb Social Marketing, October 2010
    Questions?
    Thank You for coming!
  • 22. © Aleweb Social Marketing, October 2010
    Contact Information
    Aleweb Social Marketing
    Phone: 860-946-0544
    alewebsocial@gmail.com
    twitter.com/eandtsmom
    linkedin.com/in/taraalemany
    facebook.com/AlewebSocial