© Aleweb Social Marketing, October 2010<br />Social Media for Job Seekers<br />If You’re Looking for Work,<br />Can Social...
© Aleweb Social Marketing, October 2010<br />Agenda<br />The power of Social Media<br />Things you should know<br />Gettin...
© Aleweb Social Marketing, October 2010<br />The Power of Social Media<br />Today’s “word of mouth”<br />Searchable “eaves...
© Aleweb Social Marketing, October 2010<br />Things You Should Know<br />People openly share opinions and experiences<br /...
© Aleweb Social Marketing, October 2010<br />Less is More<br />More<br />Listening +<br />Sharing +<br />Participating +<b...
© Aleweb Social Marketing, October 2010<br />Strategies for Using Social Media<br />Find high-quality job leads<br />Compa...
Getting Started<br />Google yourself!<br />Define the job you want<br />Keywords, locations, etc.<br />Establish your soci...
The Big 3<br />According to a 2009 JobviteSurvey, of the companies using social media for recruitment instead of tradition...
LinkedIn Profile Tweaks<br />Use first person. <br />Ensure its keyword-rich.<br />Ask for recommendations.<br />Create a ...
Joining LinkedIn Groups<br />Find and join relevant groups that are based on your:<br />Geographical location<br />Industr...
Establishing Expertise<br />Use the Answers section in LinkedIn to look for questions you are an expert in.<br />Start or ...
Researching Companies<br />LinkedIn’s company profiles give good summary info for many large companies.<br />See who you k...
Using Your Connections<br />Search for friends, family, former colleagues, career counselor at college, recruiters, hiring...
© Aleweb Social Marketing, October 2010<br />Staying On Top<br />Use LinkedIn saved searches to be notified of new job pos...
Twitter Usage<br />Follow the corporate brands you have “short listed” as potential employers<br />Find people to follow (...
Hashtags to Follow<br />Save searches for specific hashtags and hashtag combinations<br />#jobs<br />#ct<br />#hiring<br /...
Twitter-Based Resources<br />The Jobsonicasocial network is for job postings in the US and Canada only<br /> The paper.li ...
Thoughts about Facebook<br />Use the search function<br />Like pages such as Career Builder and other recruiter pages<br /...
Additional Ideas<br />Create a blog. Even a short, 2-minute video blog done once a week is a great way to establish expert...
Resources<br />For Gmail users, add Rapportive plug-in.<br />Add LinkedIn toolbar to browser or Outlook.<br />Sign-up for ...
© Aleweb Social Marketing, October 2010<br />Questions?<br />Thank You for coming!<br />
© Aleweb Social Marketing, October 2010<br />Contact Information<br />Aleweb Social Marketing<br />Phone: 860-946-0544<br ...
Upcoming SlideShare
Loading in...5
×

Social media for job seekers

751

Published on

Published in: Career, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
751
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • St. James Job Seekers Network. 30-45minutes
  • Social media for job seekers

    1. 1. © Aleweb Social Marketing, October 2010<br />Social Media for Job Seekers<br />If You’re Looking for Work,<br />Can Social Media Help You?<br />
    2. 2. © Aleweb Social Marketing, October 2010<br />Agenda<br />The power of Social Media<br />Things you should know<br />Getting started<br />Staying on top<br />Less is more<br />Strategies for using it<br />
    3. 3. © Aleweb Social Marketing, October 2010<br />The Power of Social Media<br />Today’s “word of mouth”<br />Searchable “eavesdropping”<br />Default source of information<br />More efficient and cost-effective than other methods of recruitment<br />Forges strong relationships<br />Hiring company learns more than just CV info. Is candidate is good fit for company?<br />
    4. 4. © Aleweb Social Marketing, October 2010<br />Things You Should Know<br />People openly share opinions and experiences<br />Unmoderated, user-generated content<br />Job seekers need to take part in the dialogue<br />Folks are listening in<br />80% of companies use Social Media for recruitment<br />More than 2/3 of all HR professionals run internet searches on job applicants<br />
    5. 5. © Aleweb Social Marketing, October 2010<br />Less is More<br />More<br />Listening +<br />Sharing +<br />Participating +<br />= Relationship Building<br />Less<br />Complaining<br />Negativity<br />Indescretion<br />
    6. 6. © Aleweb Social Marketing, October 2010<br />Strategies for Using Social Media<br />Find high-quality job leads<br />Company research<br />Positions<br />Recruiters<br />Networking<br />
    7. 7. Getting Started<br />Google yourself!<br />Define the job you want<br />Keywords, locations, etc.<br />Establish your social media profiles<br />Make connections<br />Phone, e-mail, social media<br />Share great content<br />© Aleweb Social Marketing, October 2010<br />
    8. 8. The Big 3<br />According to a 2009 JobviteSurvey, of the companies using social media for recruitment instead of traditional job posting sites:<br />95% are using LinkedIn<br />50% are using Facebook<br />42% are using Twitter<br />LinkedIn – Professional business network. More than 65 million active users. 80% of companies are using site as primary tool to find employees.<br />Twitter – Global water cooler. The fastest growing tool for job recruitment.<br />Facebook– Community building.More than 500 million active users.<br />© Aleweb Social Marketing, October 2010<br />
    9. 9. LinkedIn Profile Tweaks<br />Use first person. <br />Ensure its keyword-rich.<br />Ask for recommendations.<br />Create a vanity URL.<br />Add appropriate applications (blog feed, SlideShare, etc.)<br />Post relevant status updates.<br />Use “in transition” in headline or status.<br />© Aleweb Social Marketing, October 2010<br />
    10. 10. Joining LinkedIn Groups<br />Find and join relevant groups that are based on your:<br />Geographical location<br />Industry<br />Keywords<br />Recruiter contacts<br />Alumni associations<br />Professional organizations<br />Join maximum number of groups<br />© Aleweb Social Marketing, October 2010<br />
    11. 11. Establishing Expertise<br />Use the Answers section in LinkedIn to look for questions you are an expert in.<br />Start or join discussions in your Groups that show your insight.<br />Share relevant news and information with connections.<br />Be willing to provide introductions for your connections.<br />© Aleweb Social Marketing, October 2010<br />
    12. 12. Researching Companies<br />LinkedIn’s company profiles give good summary info for many large companies.<br />See who you know who works or has worked there in the past.<br />Track career paths. (Where did people work before this company and after?)<br />Check out the most popular LinkedIn profiles employed by that company.<br />© Aleweb Social Marketing, October 2010<br />
    13. 13. Using Your Connections<br />Search for friends, family, former colleagues, career counselor at college, recruiters, hiring managers, people you deal with on a regular basis<br />Send a note to all connections<br />Profile skill set, geographical location, etc.<br />Ask that connections forward note to 3-5 key contacts that might be interested<br />Stay “Top of Mind” by regularly updating your profile and status, and keeping in touch<br />© Aleweb Social Marketing, October 2010<br />
    14. 14. © Aleweb Social Marketing, October 2010<br />Staying On Top<br />Use LinkedIn saved searches to be notified of new job postings matching your criteria<br />Use Google alerts to know when news sites or blogs post information you need<br />View recruiters like they are your clients<br />Use a CRM system to maintain details (zoho.com is free)<br />Connect with them in multiple ways<br />Share resources and information with them<br />
    15. 15. Twitter Usage<br />Follow the corporate brands you have “short listed” as potential employers<br />Find people to follow (HR managers, recruiters, outplacement firms, career coaches, etc.)<br />Do keyword searches<br />Follow my list @eandtsmom/Job-search.<br />© Aleweb Social Marketing, October 2010<br />
    16. 16. Hashtags to Follow<br />Save searches for specific hashtags and hashtag combinations<br />#jobs<br />#ct<br />#hiring<br />#career<br />© Aleweb Social Marketing, October 2010<br />
    17. 17. Twitter-Based Resources<br />The Jobsonicasocial network is for job postings in the US and Canada only<br /> The paper.li online newspaper allows you to define what you want in your own paper<br />© Aleweb Social Marketing, October 2010<br />
    18. 18. Thoughts about Facebook<br />Use the search function<br />Like pages such as Career Builder and other recruiter pages<br />Beware of what you put out there and monitor what you’re friends are sharing about you<br />© Aleweb Social Marketing, October 2010<br />
    19. 19. Additional Ideas<br />Create a blog. Even a short, 2-minute video blog done once a week is a great way to establish expertise on a given topic.<br />Be a guest on other people’s social media channels (blog, radio show, etc.), and invite them to be a guest on yours.<br />Use a short and effective e-mail signature that reminds people of what you do.<br />© Aleweb Social Marketing, October 2010<br />
    20. 20. Resources<br />For Gmail users, add Rapportive plug-in.<br />Add LinkedIn toolbar to browser or Outlook.<br />Sign-up for Chris Brogan’s HBW newsletter.<br />Read Jan Vermeiren’sHow to Really Use LinkedIn.<br />Join my mailing list today, and I’ll send you your own copy of Get Job Leads FAST Using Twitter, plus a link to Chris Brogan’s message on how to build your own job search platform.<br />© Aleweb Social Marketing, October 2010<br />
    21. 21. © Aleweb Social Marketing, October 2010<br />Questions?<br />Thank You for coming!<br />
    22. 22. © Aleweb Social Marketing, October 2010<br />Contact Information<br />Aleweb Social Marketing<br />Phone: 860-946-0544<br />alewebsocial@gmail.com<br />twitter.com/eandtsmom<br />linkedin.com/in/taraalemany<br />facebook.com/AlewebSocial<br />

    ×